How to Use WordPress
Efficiently for your Business
The truth of the matter is that you didn’t choose WordPress so you could work on it all day… and getting lost in a messy site isn’t what keeps your reader coming back either!
Here’s some tips to help make WordPress efficient for both you and your visitor:
It is easy to get complacent about your business website. With other commitments like advertising, marketing and promoting your brand, your site can pay the price. With just a few changes, your site can become more functional.
Schedule content for your site. Stagnant content is stinkier than marshland. If a reader has to come back to the same content week after week, they’ll assume you don’t care and they won’t either.
Once you know how to use WordPress in the admin area, then you can upload your content today for publication at some point in the future. That will all depend on your schedule for rotating your content. Editorial planning will greatly assist you in not only consistency but also in brand building. Here’s a WordPress tutorial for scheduling content.
Clean up your sidebar. If things are jumbled, people will just overlook them and there might be some really important stuff in the sidebar. Remove anything that won’t benefit you or your business. Too many ads in your sidebar (or anywhere) will actually hurt you. You can manage your widgets from the dashboard. Pick a theme that plenty of whitespace between sidebar items so they are easier to read.
Add images. Images enhance content by engaging more than one sense for your reader. Choose clear concise ones. Knowing how to use WordPress ensures you know the importance of adding image tags and captions for your readers. Learn to use all the media types to really improve engagement and quality of your content.
Organize your content. Readers can find past content and posts along with videos and audio files easier when they are kept sorted into a few sensible WordPress categories and then organized by WordPress tags. You may notice some sites organized by day or month. That type of permalink structure can work well for news-only sites but for sites with lots of evergreen content it poses a problem.
Another thing I’ve recently done recently is to move from the standard WordPress search box to using Google Custom Search which makes it super easy to find what you are looking for on my site.
Shorten permalinks. These are the links created for each article and post you publish. You can eliminate the nondescript words and leave only the main ones that best describe what your article is about. Google specifically mentions this in their Webmaster Tools training. You want short urls that are descriptive and tell readers what the content is about even before they click it.
There are plugins that can help with this. However, you really should get in the habit of simply doing it yourself and not letting a plugin have this important task.
Schedule Backups and Upgrades. Knowing that you have a quality backup of both your WordPress database AND your WordPress content is definitely going to help you sleep easier at night. Feel too daunting to set up yourself? Feel free to contact me about my setup services… or better yet, my monthly option which keeps you not only backed up but handles those pesky upgrades as well!
Knowing that you have a quality backup (not all backups are actually restorable) will give you the freedom by knowing that even in the unlikely event of you somehow breaking your site… that things can be repaired!
Integrate plugins and other software for WordPress. These tools allow you to automate a lot of options for your business. You can add a button that takes customers directly to your shopping cart to complete their orders. Add additional links to your footer for visitors to use. Just be careful to control outbound links and to not use more plugins than is necessary as plugins slow down a site substantially.
What is your favorite tip for being productive with WordPress?
~ Kim ~
Simple Tech Tips For Marketing
PS: One additional tip is that you also want WordPress working FOR you rather than you constantly having to work on WordPress. Check out our great WordPress training library or contact me about custom services to fit your needs!