Do People Really Hate
Hyped Up Sales Copy?
Who hates reading hyped up sales copy? Everyone, right?
Not if the copy is being truthful!
People hate to admit that they fall prey to the hype, but the fact is, if you land on a sales site and don’t see what society reveres as professional sales verbiage, you’re probably going to view the author as a newbie.
This type of writing is necessary if you want to give a professional and authoritative appearance online. As Tiffany Dow states in her new book, Building An Ebook Empire, if you’re trying to sell products to other marketers, then you’re really going to need to learn how to use sales copy because that’s what they expect to see.
Not only do you want your writing to be clean, clear and convincing, but you also want it to pack a real hard punch – an offer they just can’t refuse. When it comes to other niches, you have more leniencies with just how hard-hitting your sales copy is. It’s still a good idea to make sure that you get to your point and have your sales copy hyped up at least somewhat, even if you do a slightly different layout that’s void of glaring red, bold headlines.
You’ll want to make sure that your writing comes across as strong as possible. Hyped up sales copy doesn’t mean you’re lying to the consumer. It simply means you’re drilling in the points you need to make with bullets, headlines, and testimonials.
Your goal is to motivate your reader to get excited and purchase whatever product it is that you’re trying to sell them. You can do that with a blasé approach. If you’re not thrilled to be talking about it, why should they be thrilled to buy it?
Accentuate the positive things about your product or service, and if you know of any drawbacks, try to allay their fears before they have time to raise their doubts enough to make them click out. Don’t make promises that you can’t keep.
If you hype it up beyond what’s true, then you’ll begin to lose sales and your reputation as a valuable information provider will be weakened. Those people who have purchased your product will be asking for their money back since the product doesn’t do as you claimed.
Even you may feel that deep down, you can’t stand being sold to – but when you see two sales letters side by side and one is hard-hitting while the other is weak, you’ll instantly know which one will convert better because the second one does nothing to inspire you and make you want to buy.
If you really want to know the truth about what your consumers want, start testing and tweaking your sales copy to see what happens when half of your traffic encounters a laid back letter, versus the other half that sees the hype. Split testing is always a good idea. See what else Tiffany has to say about hyped up sales copy in her book, Building An Ebook Empire and start building YOUR empire today!
~ Kim ~