Business Success Roadtrip v1
Hour 7 – Initial Traction In Business
Is As Subtle As The First Hint Of Dawn
As part of my major road trip to Savannah, GA Wordcamp and visiting with various friends and favorite places I documented my mindset and observations and how they relate to successful business development.
Be sure to check out the rest of the BSR series here.
Initial traction is one of those funny words in business that is used by an awful lot of people but very few people can actually define it. The problem with defining it is that it is so subtle, so sneaky in a sense, that its more of a “feeling” than a quantifiable metric. Being able to identify it numerically requires some really close stat tracking. Often times though, its far more likely that the evidence of initial traction will turn up in subtle unusual places that are hard to measure… and thus easy to miss. Identifying initial traction is critical for two reasons… first because it tells us if we are doing the right things that will eventually lead to momentum… and secondly because it serves as real proof for our hearts that this IS going to work. Identifying traction beginning is the first point in a business that we can begin to say… yes the train is leaving the station and moving forward!
You can find out more about my Business Success Roadtrip series as well as links to others in the series and eventually information on how to download the whole set as mp3s for your own listening over on the announcement page for the Business Success Roadtrip volume 1!
Like it? Love it? If you are just getting started have you seen signs of initial traction yet? Have you seen things begin to evolve but felt unsure if it was safe to consider them as traction? What is your biggest concern? If your business is more established, perhaps you will share with us what elements of initial traction allowed you to FIRST identify that yes the business you were growing would in fact work. What was the emotional rollercoaster like for you in the beginning? I look forward to reading your stories!
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Here’s to your unlimited success!