Automating simple tasks across multiple platforms can help save a lot of time and headache.
For example, you can use IFTTT.com to:
If new status message on Facebook page, then add to Buffer
If new Instagram photo by you, then add to Buffer
If new tweet by you, then add to Buffer
If new DO Note by you, then add to Buffer
If new Feed item, then add to Buffer
If new WordPress post by you, then add to Buffer
If new DO Photo by you, then add to Buffer
If new Feedly source, then add to Buffer
If any new post in Buffer, then add to Google Calendar
If new Instagram post by a specific user, then add to Buffer
You can see more of these examples here: https://blog.bufferapp.com/the-big-list-of-ifttt-recipes-for-social-media
And this is just the tip of the iceberg!
Zapier.com is a service that takes things BEYOND what you can do with IFTTT.
Zapier has a free tier but overall is a premium service, because they custom code integration that you can’t get anywhere else.
For example Zapier can talk to Eventbrite, Wufoo, GoToWebinar, Infusionsoft, Slack, and HUNDREDS more.
You can see more of these examples here: https://blog.bufferapp.com/big-list-zapier-hacks-marketers
Thoughts & Observations
You may notice that Hootsuite was removed from IFTTT. There is currently a “voting” page on Zapier to request them to add Hootsuite: https://zapier.com/zapbook/hootsuite/ (I’d appreciate it if you’d vote for that!)
At the time of this writing, neither IFTTT nor Zapier can talk to Facebook groups due to changes to Facebooks rules regarding the API. (This is unfortunate. Though they both should really allow admins to post to their own groups, which is API 2.0 compliant.)
You can find Zapier’s pricing page here… as well as their free tier that gives you five free “zaps” (recipe) credits. https://zapier.com/app/pricing
Frequently, you will find that Zapier and IFTTT connect to some of the SAME channels – but that Zapier offers more flexibility than IFTTT offers. But IFTTT is free, so you get what you pay for.
For most people, IFTTT and Zapier are NOT an “either/or” thing but rather a “use both” thing. Take advantage of what IFTTT can do for free and then use Zapier for the heavy lifting.
I will add that I’ve not found Zapier to be 100% meticulously dependable enough that I feel comfortable putting it in the middle of most sales flows. However, there are TONS of things it can do that delays in processing, etc won’t harm.
Are you using Zapier or IFTTT?
Got a favorite recipe? Tell us about it or leave us a link to it in the comments below!
~ Kim ~
Smart Tech For Smart Marketers