Infographic: The Hidden Value of Long Tail SEO

January 21, 2013 · 27 comments

in SEO

Infographic: The Hidden Value of Long Tail SEO

HitTail-LogoDo Long Tail Keywords
Hold The Key To Success?

SEO remains one of my favorite topics – and one I’ve been incredibly successful with!  

Long tail SEO is a lesser-known, yet incredibly powerful technique for building up your organic search engine traffic. Research suggests (and HitTail users agree) that long tail keywords are easier to rank for, bring in more combined traffic, and convert more visitors to customers than head keywords.

Learn more about the power of long tail SEO from the latest infographic from the team over at HitTail

hidden-value-of-long-tail-seo-1000

 Want to learn more about HitTail? Click here for my overview.

Are you taking advantage of long tail keywords in your traffic generation efforts?

~ Kim ~
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{ 27 comments… read them below or add one }

Julia Spencer January 21, 2013 at 12:10 pm

Well, this infographics includes much research, which can help to make some conclusions about the keywords’ usage. Thanks a lot for sharing

Julia Spencer’s recent post.. 6 Useful Applications for Brand Pages

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Soren Sjogren January 21, 2013 at 1:44 pm

Thanks for sharing. I find that after Google has launched its autocomplete the wide range of long tail searches is now a bit more narrow.
However, the search inquires that convert into a speaking engagement are still long tail rather than single keywords.

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Martin Casper January 21, 2013 at 5:25 pm

This is a great infographic depicting strategies to include long-tail key words as part of your marketing plan. It is simple, plain and easy to understand. Thanks Kim.

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Garen January 22, 2013 at 12:08 am

Yes, they do and a lot of them can really add up to lots of visitors. I have found that how to or questions people ask are awesome for getting longtails. Running them through MS and looking at SEOmoz Pro to see just how hard they will be to rank for. Not saying that you can’t go for the homerun, but it could take years (nothing is promised though)!
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Vianney January 22, 2013 at 5:43 am

You’re right! Long tail SEO is a lesser-known but very useful tool. I agree most with lesser-known because even I , have no idea about until I bump with this post of yours. Thanks a lot for sharing this info with all of us!

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marquita herald January 22, 2013 at 12:07 pm

Great information. I couldn’t agree more in particular with the point about consistent quality vs quantity – though I find it hard to believe twice a month would be sufficient to attract, let alone retain readers.
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Paul Lee January 23, 2013 at 3:09 pm

I can see how long-tail SEO is better but it seems to me that one really must know the target market. Also, I feel that every once in a full moon someone gets just the right mix of words by accident to strike that term that everyone is searching for, sort of like winning the lottery jackpot.

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Jupiter Jim January 26, 2013 at 9:38 am

Kimberly,

Great information and a great reminder to us all. My site is the perfect example. Lately I’ve been on Page One of Google for the keywords “thesis tutorials”. Usually top 5 links on the page. But here’s the interesting thing — when you look at the keywords that actually generate the click throughs to my site, it’s always the long tale keywords that are doing the magic: things having to do with “FileZilla FTP and WordPress Backups”, “Adding LIKE Box to Sidebar Widgets”. Phrases and keywords like that are what are making the money.

People obsess about getting their Front Page to rank high on Google, but any page that ranks high in a google search will bring you new visitors and hopefully, blog followers — and that usually means long-tail keywords are the key!

Thanks for sharing more great stuff!!!

~ Jupiter Jim
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Richard Goutal January 26, 2013 at 8:13 pm

Looking at the graph and seeing the ranking potential for the long tail words certainly gets my attention. It’s a graphic reminder of what I know. But as with many things, learning about this is one thing and actually remembering to apply it consistently — even regularly — is the challenge for me.

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nick catricala January 26, 2013 at 8:27 pm

Kim,
Long Tail Words got me long lost… again haha :-)

I had to read and reread your article and look at the infographics for a while before understanding a little what this is all about.

Wow, I do not know how you do it, but I am so very glad that you do so all of us (people like me who find tech stuff a little off) can learn somethings that if was not for you, we would be in the dark for ever..
Thanks again.
nickc

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Willena Flewelling January 27, 2013 at 2:51 am

Long-tail SEO gives a greater chance for someone to look for what you’re offering. Just using one or two keywords narrows it down too much. I’ve known that for a long time, but my imagination doesn’t cooperate when it comes to making up titles for my posts.

Willena

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Steve Hughes January 27, 2013 at 11:17 am

Longtail is the way to go. Using Twitter, Facebook, LinkedIn as sole keywords is a failed method. Adding words around those Keywords will increase your chances dramatically of reaching a top 3 spot on Page 1.

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Dr. Erica Goodstone January 27, 2013 at 8:56 pm

Helpful to be reminded of the value of the longtail keyword. I like the tool mentioned at the end, HitTool to keep you informed about which keywords have performed well or poorly so you can make practical adjustments.

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Steve Borgman January 28, 2013 at 9:21 pm

I find the tip about writing high quality posts twice a month versus just writing to write more frequently encouraging. Because there are weeks when I simply don’t have enough time to publish quality articles to both of my blogs. I also will be taking away the tip of mining my search term traffic on my stats for long tail keywords I can use in future articles. Great infographic!

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Steve Borgman January 28, 2013 at 9:24 pm

I find the tip about writing high quality posts twice a month versus just writing to write more frequently encouraging. Because there are weeks when I simply don’t have enough time to publish quality articles to both of my blogs. I also will be taking away the tip of mining my search term traffic on my stats for long tail keywords I can use in future articles. Great info-graphic!

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Robert Koenig January 30, 2013 at 2:43 pm

I haven’t heard of long-tail SEO until now. This makes sense and is quite encouraging that paying attention to the details of keyword strings will be helpful in the long run. Thanks for a great infographic, as well.

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Kent Morris January 30, 2013 at 9:38 pm

Hi,
I’ve been an SEO for a year , white hat SEO and I want more information to develop my skills. I didn’t noticed this before as the long tailed Seo was having more deepest meaning. I like your blog Kim.

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Katherine January 31, 2013 at 8:08 am

You know, today the trends are that the promotion of your site depends less and less on what you write in titles or keywords. Sematic search and ratings make it possible to get great traffic if you just make sites for people without paying much attention to search engines. And google will place you in serp of people who make spelling mistakes, seach for long phrases or something like that.

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Julieanne van Zyl February 1, 2013 at 4:26 am

Very descriptive infographic, love it! It makes sense that long tail keywords would have a higher conversion rate, because the more descriptive someone is when typing into the search engine, the more likely they are to find what they want.
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Sadie-Michaela Harris February 1, 2013 at 6:39 pm

I concur with you Kim and I’m a sucker for infographics too … it’s the ADD I think! Infographics allow me to digest the information fast!

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Celeste Smucker February 2, 2013 at 7:47 am

Hi Kim. This is very interesting…especially the stats about long tail keywords. Definitely an eye opener for me. I also enjoyed your review. Like the idea of having a tool that not only helps me come up with ideas but lets me know how effective they are keyword wise. I will check it out. Sounds useful and powerful.

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Celeste Smucker February 2, 2013 at 7:54 am

Hi Kim. This definitely an eye opener for me especially the stats. I also enjoyed your review. The idea of having a tool that not only helps me come up with ideas but lets me know how effective they are keyword wise sounds great. I will check it out. Sounds useful and powerful.

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Kevin Martineau February 2, 2013 at 9:52 pm

Hi Kim:

I am not very familiar with this topic. Thanks for the helpful information.

Kevin

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Karthik February 3, 2013 at 2:51 am

Wow, the fact that 70% of your blog traffic is from long tail keywords is mind boggling! I’ve started a new strategy of specially making pages for those keywords that seem to be hitting my site a decent amount but that I haven’t yet made a page for.

I love the long tail :)

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Sarah Arrow February 3, 2013 at 12:02 pm

A lovely and very useful infographic explaining the long tail keywords :) Will add it it to my “to share” list :)

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Leslie Edwards April 9, 2013 at 12:38 am

This infograph is very accurate.
Especially the long tail = more conversion rates part

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Silas O'Malley May 23, 2013 at 9:22 pm

I learnt about long tail keywords last year and agree that targeting them as opposed to the one words that have high competition give you a greater chance of making it to the first page and even number one spot of Google. There are so much software available to search for them that newbies must do their research first.
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