A License To Use
Many Instagram users are having a fit today. In proper Facebook-style, the Instagram terms of service have been updated to grant Facebook the right to use a copy of photos upload, in it’s advertising promotions for Instagram and partner products.
Facebook has obviously began the move to monetize their BILLION dollar investment in Instagram using the same methods it uses on Facebook.
- Comes after standoff between Instagram and Twitter over photo apps
- Company claims the right to use any uploaded photos or user data to promote its partners’ products
- It adds that it may not always identify when these recommendations are merely adverts or genuine user actions
I am not personally concerned about this as I generally believe that most websites either do or will operate under this sort of licensing arrangement. Items that I do not wish to grant usage rights to the site, I simply do not upload. I’m aware that this only allows the site to make use of my image but not to do something such as sell it or stop me from using it as I please.
Of course, it’s probably helpful to my opinion on the matter, that I’m really not at risk of taking such amazing photos that Instagram would want to use them and would be of a quality that would be high enough I could otherwise sell them. The situation is different for commercial/professional photographers who must take care to watermark their images.
Some users have even gone so far as to open a petition to the White House (USA) to ban Facebook/Instagram from selling/sharing the user content they upload.
Are you an Instagram user? Are any of your clients? How do you and they feel about this?
~ Kim ~
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PS: This does not mean that FB “owns” your photos, it simply grants them a usage license. This is the same type of license used on many sites throughout the web that are free or freemium. Another example of a similar license is DropBox.