Just Ask Kim Site Metrics: 180 Day Evaluation
As a follow up to my rather extensive post on social media metrics and which numbers you MUST track, I have begun revealing my own site numbers.
Past Updates: 90 Days
180 Day Update
Prior Metrics were 3-21-10 to 3-31-10, so these are 6-20-10 to 6-30-10.
Site Metrics
Visitors: 1565/10 = 156.5 unique visitors per day (up from 69.1)
Page Views: 3118/10 = 311.8 page views per day (up from 117.4)
Avg Page Views Per Unique Visitor: 1.992
Avg Page Views Per Visit: 1:64 (down from 1:70)
Avg Time on Site: 1:28 (down from 1:41)
Bounce Rate: 75.60% (up from 73.23% )
New Visits: 76.71% (up from 67.87%)
Traffic Sources Overview:
44.60%: Search Engines
30.75%: Referring
26.66%: Direct
Worth noting in this list is the combination of twitter (twitter.com+hootsuite.com) traffic I receive. Add that to the stumbleupon traffic and you can where capturing social site traffic is going to need some work. See my post about what I learned from getting stumbled!
I expected Twitter (68.7%, 51.52%), StumbleUpon (%71.43) to have a higher bounce rate than most things, yet I found that AOL search (100%) and Yahoo search (85.9%) and even Google (82.14%) generated huge bounce rates compared to even Twitter. Search engine traffic is tricky to capture because you have the smallest margin of relationship building time. In contrast to those, Facebook clocks in at 60.64%, 65.57%. Unsurprisingly, the highest time on site (7.39min) and lowest bounce and highest page view of the typical top 10 is Google/referral, which when checking closer turned out to be Google Reader (which means these are already subscribed readers).
Top Keywords: Facebook (58), fbml generator (39), kimberly castleberry (21), fbml welcome tab (10), fbml template, how to backup wordpress (9), thesis wordpress 3.0 (9), dofollow commentluv keywordluv (8), face book (8), jonathan budd mlm launch formula (8), zi8 windows movie maker (8), backing up wordpress (7), just ask kim (7), mlm launch formula scam (7), unified tribe katie freiling (7), free fbml template, kodak zi8 mov files moviemaker, wordpress 3.0 thesis 1.7, fbml welcome, fbml welcome page code, mlm launch formula, the unified tribe katie freiling (5), thesis 1.7 wordpress 3.0, “mlm launch formula” (4), add all your friends to facebook invite (4), fbml code generator, fbml welcome page, free social media buttons, how to check for affiliate cookies (4), how to fix facebook (4), katie freiling unified tribe (4), keywordluv blogs (4), what is dofollow (4)….
Rather surprising that I still rank for a ton of Facebook stuff (which is good, don’t get me wrong) but wordpress posts are mostly missing.
This one is interesting because if you add up Mozilla Compatible Agent + Opera Mini + Blackberry, you get an idea of mobile phone visitors. I noticed that all three of these had super high bounce rates, and this has me considering implementing the wordpress mobile pack.
Blog Basics
I’m trying to track down where the rest of my 90 day numbers went, but here’s my 180s
Total Number of Posts: 94
Number of Posts in last 90 Days: [missing]
Total Number of Comments: 1,271
Number of Comments in last 90 Days: [missing]
Backlinks: via backlinkwatch.com: JAK: 1016 + KC: 405
Alexa.com: Site Information for just-ask-kim.com
Alexa Traffic Rank: 
Traffic Rank in Page Rank Data: http://www.checkpagerank.net/
I’m obviously still having serious problems with the new domain name even with qualified 301s in place. K-C was a PR2 but now neither domain carries rank. I’m going to have to seek help with this.
| Yahoo! | AllTheWeb | Total | |
| 0 | 402 | 209 | 611 |
| Yahoo! | AllTheWeb | Total | |
| 0 | 3 | 6 | 9 |
Social Media Metrics
Twitter:
- Number of current followers
: AskKim (22,498) , OneTrueJourney (15) - Number of followers gained in last 10 days
: AskKim (198), OneTrueJourney (15) - Number of mentions of any type in last 24 hours
: AskKim (39), OneTrueJourney (1) - Average Number of RTs and Mentions (not to include #FF) received daily over last 10 days (if you hold a conversation, count it as one, not ten!)
: AskKim (441/10=41), OneTrueJourney (9) - Number of #FF or #FollowFriday recommendations received on most recent Friday
: AskKim (44), OneTrueJourney (1)
I may never EVER again count tweets by hand for 10 days worth… my volume gives me a headache and makes this an unpleasant experience. Did learn my keyword digest tool didn’t get changed when I changed twitter IDs (hence hand counting). On the flip side, my twitter mention numbers are pretty badass!
Facebook: http://www.facebook.com/insights
- Number of Friends on your profile: 1,606
- Number of tags you left for others to something of REAL value to them, not just your advertising, in the last 7 days
:33 - Number of Fans on your business page
: Ask.Kim: (664), Social.Tech (383), SyndicationAlliance (324), PBY (189) - Number of Monthly Interactions
: Ask.Kim: (242), Social.Tech (47), SyndicationAlliance (57), PBY (12) - (Avg) Number of Daily New Fans: Ask.Kim
: (4), Social.Tech (1), SyndicationAlliance (2), PBY (0) - Number of members of your group: none (no groups)
- Number of times tagged by others in the last 7 days
(for valid business/personal tags only, not just for others advertising/syndicating)
: Profile (11), Ask.Kim (9) - Number of (valid) comments left on your wall, by others connecting, in the last 7 days
: Profile (1), Ask.Kim (2) - Number of comments you left on others walls, non-spam, connecting with them, in the last 7 days
: Profile (2)
Email Campaigns
- Number of subscribers to your list. (Multiple numbers if you maintain more than one list)
- Primary List: 155 total subscribers, which technically speaking sucks. However, I’ve got to note that my long-running average number of subscribers per week was “2″ for the longest time and jumped to a solid average of “5″ per week when I installed SubscriberMagnet. May be my new favorite plugin. Anything that can double my optins is a win in my book.
- I don’t actually know how many are on our PBY optin list however probably a fair number are there too. Jodie handles that for the moment.
180 day Commentary:
My blog numbers didn’t grow nearly as well as I hoped the would over this span. This is part of why in the tail end of June I had just started the 30 day content challenge. The effects from it simply aren’t reflected in this data. It was one of several things I began looking at to help boost those numbers.
Traffic is up (minor good) but retention is down (major bad). One of those things I wouldn’t know without this data. A lot of thinking is going into this issue I can tell you that. I’ve had some major site trouble, but the advantage of a 90 day average view and 10 day average veiw is that those things “come out in the wash” so to speak. It will only really show up in my data if it progresses a month into the next 90 day stretch.
My optin averages were quite terrible during the early part of this time span to be quite frank. SubscriberMagnet did really good things for those. I have further work to do on that though, some of which cant happen till I get the new VPS host in place and get moved (aka back into my usual Thesis theme.)
I had a major spike in traffic recently – but I can’t comment on that here since it was not relevent to this 90-180 day stretch. Stay tuned for more info on that and SubscriberMagnet.
My time on site and bounce rates are what concern me. The bounce for social media sites are only a little high all things considered – but I have my eye on cornering those bounce rates for SEO posts. Looking for various options that my usual readers will find tolerable.
That’s all folks! I’m tired just looking at this post! LOL How are you metrics doing? Do you have questions about what you should be tracking? Have you evaluated your numbers recently to be sure you’re on the right track? Leave me your thoughts in the box below and lets chat!
Kimberly
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Related posts by Kim:
- Just Ask Kim Site Metrics – 90 Day Evaluation
- Social Media Metrics, Measuring Your Impact for Maximum ROI
- Just-Ask-Kim.com Coming Soon! A 90 Day Re-Evaluation
- Free Social Media Connect With Me Buttons
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{ 2 comments… read them below or add one }
Holy cannoli, Kim! You have been ROCKING THE HOUSE since I’ve been gone! Epic stuff sister!
Seriously, I just want to congratulate you. Those are some hefty analytics. It’s great to see just how much progress you’ve made during the four months I was absent from this industry. Truly, you are ROCKING THE HOUSE (had to say it twice for effect)!
I would love to catch up sometime, drop me a line on facebook.
Garrett
Garrett Miller invites you to read…The No Excuses Summit and Garrett Miller’s Life Story
Hey Kimberly, you have been a busy beaver
I like how you not only measure everthing but also consider how to tweak things, like implementing the wordpress mobile pack.
That is what it is all about.
I look forward to the day when I am at event and I am talking with someone about their mentors and who they have studied and they ask “Do you know Kimberly Castleberry?”
Peter Fuller MBA invites you to read…How has my business grown since I started my blog