|Taking The Headaches Out
of Internet Marketing
Week of 05-30-11
|In this issue:
• Latest News
Just realized I only have 2 weeks till the Internet Mktg conference in Raleigh, NC, and 3 weeks till WordCamp in Columbus, OH. It’s going to be a busy busy summer!
I am having just oddles of fun with my new team – I’ve missed having a direct student/team base to teach and coach with and these lucky folks got me on tap!
Gavin’s webinar from Saturday on business productivity and leverage was recorded and you can grab that recording here.
Curation: The act of curating, of organizing and maintaining a collection of artworks or artifacts…
Curation of content is one of the best ways to begin building your brand, positioning yourself as a dependable, reliable source of information that MATTERS to your audience.
Building your reputation as a reporter is something you can do even when your own results are not yet noteworthy and can lead to a lot of HUGE opportunities over time as you become a dependable source of high-quality information.
However, its important to remember that each piece of content that you curate… allowing to flow through your media channels to the eyes/ears of your community… be it via your blog, your twitter stream or your facebook feed… reflects on YOU!
Whether sharing as part of a team, mastermind or just to bring content to your readers – Don’t share CRAP!
In fact, crap is usually easy to not-share but it’s the mediocre stuff that can really cause a sneaky problem because while some mediocre stuff can be a great discussion starter… much of it just leads to apathy in our listeners and causes them to stop opening links/posts.
A post must always fulfill at least one of the 3E’s of good content… serving to Educate, to Enlighten/ Inspire or to Entertain. That’s the foundation.
If it doesn’t do one of those things, why was the space on the blog even wasted on it? And that’s BEFORE you get into QUALITY.
Recently Ileane‘s blog had a great guest post titled “Honestly, Your Blog Post Taught Me Absolutely Nothing”
Posts that are under developed, poorly written, not fleshed out enough, as well as those that try to “enlighten” but don’t inspire so it comes off as a text book lecture, all need left at home. The interwebs have way too much drivel, no need to smear it around. (And this gets compounded by posts that are walls-of-text, with no images, line breaks, pictures… and worst… grey fonts that are hard to read)
These things hurt the sharer, annoy the reader, waste clicks, and the sharer become known for sharing poor stuff… and then quality stuff never gets opened.
A new sub-version of WordPress has become available and Wednesday will have been out a week.
From a security side, this is a very important update. However, from a “tricky upgrade” side this should be little trouble for most users.
You can see that it is a “minor” sub revision, by the fact that the number is all the way on the third number in the set. That means only a little code was changed. (From 3.1.2)
You can read more about WordPress 3.1.3 here if you like.
The “must know” issues remain the same as they were for 3.1 and if you have not checked them out they will help you out a lot.
(That said, I was confident enough with this release that I used the one click upgrade on my own business blog. Just remember that I do not use an older or free theme.)
Justin Germino, an emerging pro-blogger and author of a solid tech-enertainment blog showcased Kimberly!…. read more
Here’s a really fun feature post that is sure to strike you for its unique storytelling! Be sure to check this one out!… read more
Before you upload another photo… read this! (Would love if you’d share it too!)… read more
Easily (and free) solve one of my big pet peeves about video media on websites, blogs and sales pages!… read more
The Best Keeps Getting Better! Tomorrow one of my absolute favorite plugins is getting a sexy overhaul and some really great improvements!…. read more
Dawn Cook, one of TSA’s finest, and certified “Registered Agent” in Tax Accounting, helps us understand how a Tax Advisor and a Tax Attorney can play a critical role in our business… read more
The rules have changed around the world and there is no more silver lining when you work for someone else… read more
Apps Kill Visibility
In the EdgeRank Guide For Facebook that I’ve been working on, I discuss how Facebook hates non-on-platform posting…
Several people argued with me but now Facebook has moved to prove that is true by “collapsing” all posts from the same app in the newsfeed.
Since it’s already hard enough for app posts (which take a penalty) to make it into the Top News, collapsing them in the Most Recent effectively drops their visibility to almost nill in a lot of cases.
What’s the answer? When you must – use automation to share your blog. However, when you CAN, remove the automated postings and post the same link DIRECTLY “by hand” as that will substantially improve its overall visibility.
This doesn’t just impact blog posts, but also posts from aweber, rss feeds, hootsuite (even non links), any any other application be it for links or statuses.
The only app that FB does not penalize, as far as I can tell is its own mobile app which is treated as “native”.
Like everything in social media – authentic, genuine, direct, non-automated communication wins.
Keep it real!
I invite you to connect with me throughout social media! Lets get to know each other!
|Just-Ask-Kim.com Kimberly Castleberry|
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