Just Ask Kim Site Metrics: 270 Day Evaluation
As a follow up to my rather extensive post on social media metrics and which numbers you MUST track, I have begun revealing my own site numbers.
270 Day Update
Prior Metrics were 6-20-10 to 6-30-10, so these are 9-20-10 to 9-30-10
The little comment bubbles you see in the image are notes about what I mailed and when I reconnected with TSA to get more traffic. I keep notes of that so I can watch trends. See the increase over the previous days from just a little work?
Visitors: 2091/10 = 209.1 unique visitors per day (up from 156.5)
Page Views: 3508/10 = 350.8 page views per day (up from 311.8)
Avg Page Views Per Unique Visitor: 1.677 (down from 1.992)
Avg Page Views Per Visit: 1.44 (down from 1:64)
Avg Time on Site: 1:25 (down from 1:28)
Bounce Rate: 78.85% (up from 7560% )
New Visits: 81.26% (up from 76.71%)
Traffic Sources Overview:
51.64%: Search Engines (up from 44.60%)
28.52%: Referring (down from 30.75%)
19.23%: Direct (down from 26.66%)
I’m a little concerned at seeing direct traffic nosedive like that but I think its mostly indicative of a combination of me doing less tribe syndication the last few months (so less people have a browser bookmark for me) and doing more syndicating in communities that user referrals (such as Blog Engage) where most of the members are unlikely to bookmark me in their browser but favor RSS (referral).
Some people have been asking me how participation in certain communities is currently impacting my metrics. This only shows referrals which is certainly not all of the visits, but worth looking at: BlogEngage (30), TSA editgrid (6), Tribe Intensive email links (6)… in the Tribe Communities particularly the Tribe Intensive, a lot of the members follow my links through Facebook so those numbers are not quite as high as they should be. Also worth noting is the (20) from ShoutMeLoud where I had a guest post up recently that will probably pull longtail keyword rank in time for a bug fix.
Top Keywords: fbml generator (31), unfollow all (15), kimberly castleberry (10), fbml code generator (9), comment on twitter grease monkey (7), facebook page change categories (7), how to post more than 420 characters on facebook (7), just ask kim (7), fbml welcome page (6), free fbml templates (6), must have wordpress plugins (6), how to get newtwitter (5), akismet alternatives 2010 (4), akismet review (4), changing twitter name (4), facebook fan page categories (4)
Glad to see more wordpress entries starting to turn up this month
These are for July 1 – September 30th, or ending September 30th.
Total Number of Posts: 70 (down from 94)
Number of Posts in last 90 Days: 70
Total Number of Comments: 2,221
Number of Comments in last 90 Days: 2,221 – 1,271 = 950 new in 30 days
Backlinks: via backlinkwatch.com: JAK: 1356 (up from 1016) + KC: 357 (down from 405)
Alexa.com: Site Information for just-ask-kim.com
- Alexa Traffic Rank: 63,570 (up from 130,486)
- Traffic Rank in US: 22,320 (up from 41,126)
- Sites Linking In: 58
Page Rank Data: http://www.checkpagerank.net/
I’m obviously still having serious problems with the new domain name even with qualified 301s in place. K-C was a PR2 but now neither domain carries rank. I’m going to have to seek help with this.
Social Media Metrics
- Number of current followers
: AskKim (26,870) , OneTrueJourney (72)
- Number of followers gained in last 10 days
: AskKim (198), OneTrueJourney (10)
- Number of mentions of any type in last 24 hours
: AskKim (44), OneTrueJourney (0)
- Average Number of RTs and Mentions (not to include #FF) received daily over last 10 days (if you hold a conversation, count it as one, not ten!)
: AskKim (441/10=41), OneTrueJourney (0)
- Number of #FF or #FollowFriday recommendations received on most recent Friday
: AskKim (44), OneTrueJourney (0)
I may never EVER again count tweets by hand for 10 days worth… my volume gives me a headache and makes this an unpleasant experience. Did learn my keyword digest tool didn’t get changed when I changed twitter IDs (hence hand counting). On the flip side, my twitter mention numbers are pretty badass!
Note to self, find more twitter monitoring tools, ASAP.
Changes from last data: The PBY page is no longer mine, and I am closing the Social.Tech page and merging it with my primary to reduce management headaches.
- Number of Friends on your profile: 1,625 (up from 1,606)
- Number of tags you left for others to something of REAL value to them, not just your advertising, in the last 7 days
- Number of Fans on your business page
: Ask.Kim: (900), SyndicationAlliance (361)
- Number of Monthly Interactions
: Ask.Kim: (421, up from 242), SyndicationAlliance (41, down from 57)
- (Avg) Number of Daily New Fans:
: Ask.Kim (8, up from 4), SyndicationAlliance (0, down from 2)
- Number of members of your group: none (no groups)
- Number of times tagged by others in the last 7 days
(for valid business/personal tags only, not just for others advertising/syndicating)
: Profile (11), Ask.Kim (9), SyndicationAlliance (0)
- Number of (valid) comments left on your wall, by others connecting, in the last 7 days
: Profile (1), Ask.Kim (2), SyndicationAlliance (0)
- Number of comments you left on others walls, non-spam, connecting with them, in the last 7 days
: Profile (8)
- Number of subscribers to your list. (Multiple numbers if you maintain more than one list)
- Primary List: 243 total subscribers (up from 155), 238 confirmed subscribers, 38 (16%) responsive.
- Primary List Avg Optins Per Week: 10 (up from 5).
- Student Lists: PBY Lifetime (23), PBY Tribe (Free) 47
- Upcoming List Kim-Invite (list machine): 0
Giving some very serious thought to deleting a ton of non responsive folks from my list. That lack of responsiveness is mostly my fault due to a combination of list neglect and very very poor confirmation rates (not evident after I manually imported my list from one software to another).
180 day Commentary:
In truth, I’m really surprised more of my numbers were not in the negatives due to how much I’ve been AWOL away from the site, not doing what I should, dealing with a marriage separation and then two weeks of being sick. I’m glad they’re no worst than they are but I’m also kinda relieved to see them!
The site stability issues were only fixed within the last month and they’re still not perfectly solved yet. The amount of downtime I had of course had a major negative impact on my growth rates. Fortunately I’m “stable enough for government work” ;)
In early July I had a beautiful traffic spike due to participating in guest blogging and guest blogging contests in a couple places. Looking forward to a repeat of that with the upcoming Blog Engage contest and submitting posts to a couple sites now. It’s still not my strength by any means, but as they say the proof is in the pudding and the numbers were too sweet to deny.
My theme is still a concern, but rather than continue to hack on it, I have accepted a quote from my friend Harsh at ShoutMeLoud.com for some custom theme work and that should be along within the month. Very excited about that!
That’s all folks! I’m tired just looking at this post! LOL How are you metrics doing? Do you have questions about what you should be tracking? Have you evaluated your numbers recently to be sure you’re on the right track? Leave me your thoughts in the box below and lets chat!