|Taking The Headaches Out
of Internet Marketing
Week of 07-18-11
In this issue:
• Latest News
Been up to my ears in a product launch all week! My Google+ training is now live as a product as well (and that means those of you that got the preview recording need to watch it before it comes offline tonight or tomorrow).
The page is up on my product site and also up on the warrior forum. I will sending you an email with more details tomorrow as well as how you can promote it.
I’m super excited about the launch and thrilled to have the product SHIPPED! Woot!
All business owners have things that are outside their natural scope of skills and throttle their successes until they learn to hand them over to others…
While a complete novice who is in severe severe financial straights may need to bootstrap a business and suffer through all the mechanics him/herself…
Most businesses with even the smallest cash flow can improve their overall cashflow, productivity and results by outsourcing certain tasks that they find tedious and draining.
For me, that realization came this week with my Google+ product launch and the agony that the copywriting process (even with lots of help!) was for me.
Seriously, the copywriting took 20x the energy invested in ALL the other steps and left me feeling “black and blue” and recoiling from the idea of making more products.
Bingo. There’s the light that comes on that says “outsource that baby!” When something is taking you out of productivity for your business and completely foreign to you, often times these are the tasks you need to look at oursourcing.
For some, these are copywriting (well, me at least!) for others these are technical stuff (that, I can be hired to help with!) for others its graphics and design (okay, I’m not a visual artist either!) and for others its the “simple” need to hire a babysitter to get the kids out of the house for 8 hours while you knuckle down and finally make that product.
Don’t let the things you don’t excell at beat you up – outsource them – and focus on the things you do WELL and let them shine! Thats where the money is at anyways, the rest are just details!
Social Media Buttons Galore!
One of the first features that bloggers need to add to their blogs today are social media share buttons.
There’s a lot of ways to do this but it’s important to remember that the average visitor looks for a button they recognize, does not recognize hidden or uncommon ones, and will not “work” to find them.
There are standalone button plugins but for the novice, because these can conflict, I tend to recommend the DiggDigg plugin which lets you have all the buttons in as many formats as you want.
Only downside is that you have to re-enable normal display after you update the plugin and not update the plugin the first day its updated as its sometimes a little unstable.
Another way to do it – which results in a MUCH faster loading site – is to manually add (or have a coder add) the button codes right into your theme (or preferably skin or child theme if you’re using a good theme like Thesis or Gensis) This is the “best” route but not for everyone.
Google slowly begins to open the doors to businesses!… read more
Sometimes you gotta clean house! Here’s how to get a fresh start!… read more
Understanding the warning signs of an infected post on Facebook is the key to protecting your account. Know these to improve your safety!… read more
A REMINDER that 3.2.1 is now here and it’s time to do a health check, back up and then do a SAFER upgrade process! Get those blogs upgraded this week!… read more
Page Tagging Issues…
So recently pages lost the ability to tag personal friends when posting as the page even if the admin has a profile with friends.
This is expected but nevertheless annoying.
My workaround has been to exploit the power of comment tagging using this method…
Post your status or share as the page… tagging any pages you need to tag but skipping friend names.
Then go to settings and in the dashboard uncheck the box that says profiles post as page. Save settings.
Now go COMMENT on the status/share… as your profile… with an addendum statement that tags your friends profiles.
Keep the addendum statement conversational, on topic of the post, and used in a way that draws others into the engagement for best effect, rather than using a cc: format which doesn’t work as well.
Connect With Me!
I invite you to connect with me throughout social media! Lets get to know each other!
|Just-Ask-Kim.com Kimberly Castleberry|
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