|Taking The Headaches Out
of Internet Marketing
Week of 05-23-11
|In this issue:
• Latest News
I skipped out on ya with last weeks newsletter since I had not published much but I’m back again this week! Didya miss me? LOL!
I’ve been busy busy working on a new project I’m excited to tell you more about tomorrow…
Like A Diamond, A marketing plan must be multi-faceted…
The opposite of the overly broad, scattered, non-focused approach (that majority of individuals fall into) in online marketing…
… is the single-path approach to traffic and leads which can lead to detrimental effects from many different angles.
As we work this 90 day cycle and run the summer cycle phase it’s important that we should remember that ideally we want three primary traffic sources.
A very current example of this fact in action is one of the leading internet marketers who recently turned his blog completely off… in a migration to a paid newsletter list… only to discover that he shot himself in the foot from several angles by not leveraging it as additional traffic.
For me, the primary traffic sources I work on are blogging, facebook and commenting + guest blogging … and blogging I significantly amplify by use of tribe syndication.
(Because of my correct keyword use plus make correct use of tribe syndication, I also draw quite a bit of free SEO traffic though I SEO out less than 1 in 8 of my posts.)
Leaders will work hard all summer while others “give themselves a break”. Successful people know that summer is the key to setting up your momentum for the rest of the year.
Want to learn more about how to leverage the so-called “dead” summer months into big results… and get some cool mp3 business trainings at the same time? Jump on over to Home and Small Business World and grab your 13 free mp3 trainings while you can!
[I did these last fall, slightly belatedly and have recently pulled them out again and they are great!]
Mac Virus/Malware On The Rapid Rise.
As Mac has gained popularity its become one of the new favorite targets for malicious attempts.
If the existing – very nasty – rootkit infections were not enough someone released a tool that makes it very easy to write certain infection types for mac, into the forum this week.
Several “zero day” type exploits have surfaced including a vulnerability last week in the mac version of Skype that caused them to release several patches which you must be updated to for safety.
The IT industry is now making a larger call for users to make better use of antivirus/anti-malware protection on their Macs.
Here is a nice list of the products from recognized brand leaders and prices available to you including one free edition.
The attack levels still remain lower than those for Windows PCs and often still require the user to approve something they should not unlike many of the Windows based infections.
Facebook lists are awesome but sometimes you just need a few less! Here’s how to get rid of the ones you don’t need!…. read more
Being vigilant is the key to staying safe on the web (actually anywhere) and here’s some tell tale signs that will help you make the right decision when deciding whether or not to click that link on facebook… read more
One of the newest Facebook tools on the block, this fun addition brings both engagement and viral exposure to your page… read more
In social media, name recognition is everything and name “squatting” can pose a serious problem…here’s too tools to use when investigating usernames… read more
Funny name for some must know information for not looking like a dork online!…. read more
The leaders of TSA have come together for something big, care to join us?… read more
A culture of caring, sharing, and paying it back! Here’s one more way you can say thank you to those who have helped you!… read more
The rules have changed around the world and there is no more silver lining when you work for someone else… read more
Browse securely … or at least half-assed securely!
One Facebook setting that can help reduce your susceptibility to click-jacking based hacks…
If you are still skipping on running Facebook in secure mode you are compromising your account on a daily basis.
While forced https is best, at least take the simple steps of enabling FB’s half https by going to Account -> Settings -> Account Security -> Change -> Browse secure when possible.
This will decrease certain vulnerabilities. This really is a MUST DO.
(Unlike the slactivism rumor floating around, this is no panacea, or cure-all, it’s not even a full https and will not prevent a number of things. It most certainly can not prevent you from installing apps you should not. Always play safe.)
I invite you to connect with me throughout social media! Lets get to know each other!
|Just-Ask-Kim.com Kimberly Castleberry|
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