Just-Ask-Kim.com Coming Soon! A 90 Day Re-Evaluation

April 6, 2010 · 24 comments

in Uncategorized

Cyclists


A lot of you have heard me make a fuss over giving your new blogs a minimum of a 90 day run before making major changes.

Well, for this blog that was April 1st… and what a rockin’ first 90 days its been!

I want to remind everyone that joined me for this 90 day stretch to be sure to get your social media metric numbers to compare! Mine are pretty wow!

When you’re looking at your metrics, if some things don’t look quite right, always think back to any major changes you made during the 90 day stretch.

For example, my Facebook friends numbers are actually DOWN! Whoa you might be saying! However, this was triggered by me creating not one but 3 very solid fan pages, removing a lot of spammers from my “friends”, and beginning to filter all of my business work through those pages. These are important notes to add to your metrics log! If I had not wrote down what I did, and when, I would not be able to evaluate its impact on my business!

90 days is also a nice marker for re-evaluating your positioning in the market. Is your niche too wide? (Likely), too narrow? (less likely), is it just poorly defined? What can you do to improve your USP (Unique Selling Proposition)?

Perhaps like me, when you launched, you have only a beginning framework of what your brand would look like, and that has begun to crystallize over the last 90 days.

I have to say when my brand began to crystallize in my head there was such a strong urge to rush out and change everything. I really had to fight to sit on my hands to be sure I did not jump the gun and ruin both my momentum and my metrics.

That said … in bringing together the “Ask Kim” brand that has been developing over the last couple months, this blog will soon be changing domain names to http://just-ask-kim.com! (The old address will continue to redirect for a while as well.)

This will also be joined by tightening up the niche of the blog. Majority of the personal development material, with the exception of occasional things from industry top leaders, will be moving over to my other blog.  (That blog of course is in its own first 90 day stretch and at this moment is a lot less defined that it will become over time.)

Why am I doing this?

This will enable me to directly serve those of you that are looking for clear, direct advice on social media, technology, and internet marketing advice and training for your businesses, provide EXACTLY that. It means that you can depend on knowing exactly what you will find when you visit. It enables me to also focus on strategic topics within my list, so that I am providing you with substantially better value.

It also allows me to have my other blog, One True Journey (OTJ), as a place to bring out many of my background skills and passions that are not related to this blog. OTJ serves a similar but in many ways very different community. By splitting them, I can serve each, directly, in a way that is least likely be considered spam, thus maximizing both your time and my own exposure.

What’s the downside?

Well, as I warned my PBY students when they started… there is always serious time-penalty to starting a second blog. It breaks your focus A LOT. In fact, since I created OTJ is the first time that my analytics/metrics numbers for THIS blog have ever taken a negative trend. I divided my time, energy and to a degree traffic. In hindsight, were the other blog not something I needed to create for deeply personal reasons, I would not have created it yet. However, because I know my metrics, I know the trends, and I know that I must redouble my efforts to put this blog back on a positive trend. (So, I hope it goes without saying, if you’re considering a second blog… be incredibly sure you can afford both its time, energy and traffic costs.)

I appreciate all of you that have been a part of this community and helped me make these 90 days possible. I hope these changes make me better able to serve you. It would also be great if you could share this post, as some people are going to be confused over my domain name change I’m sure! LOL If you have any thoughts, advice, suggestions or ideas of what topics you’d like to see more of I’d be thrilled if you would leave a comment below.

Get The Inside Scoop!
social tripletKeep up with all the latest social marketing changes!


24 comments
Stephen Borgman
Stephen Borgman

Hi, Kimberly! Thanks for sharing your story here! I'm going through the same re-evaluation process for both of my blogs, and I'd love it if you could point me in the right direction for the practical aspects of how to "shut down" one site, while sending most of the relevant content to the new site.

Val Wilcox
Val Wilcox

Kimberly,

You have got it all together!

You have thought this out where I'm just moving with the flow. I like your idea of keeping two separate blogs for your two totally different areas you will explore. You have so much to share, I'm glad you have found your balance between it all.

As always, thanks for some great info which will serve me narrowing my focus,

Val

.-= Val Wilcox´s last blog ..I See YOU! =-.

Jan
Jan

The 90 day evaluation is such a smart suggestion! Making drastic changes before 90 days can definitely lead to rash decisions that you will regret - so giving it the full 90 days and evaluating the metrics is key. You are definitely an amazing woman - so full of incredible knowledge that you share freely with everyone. Thank you for all you do and share!

.-= Jan@social media rockstar´s last blog ..13 Tips You Can Start Using Today to Keep Your Patients From Leaving =-.

Beth Hewitt
Beth Hewitt

Kim,

What a wonderful post and I am so proud to have been with you over the last 90 days. Whilst I have achieved a lot. I think you have truely made amazing things happen and I know in just another 90 days from now you will have stepped it up again.

I look forward to getting to know your OTJ blog as much this one. Thanks for all your support.

Beth

x

.-= Beth Hewitt´s last blog ..Like-Mindedness in Business =-.

Sally Bath
Sally Bath

Kimberly,

You are my hero. So much value in your post and a good motivator for everyone else to have a good look at our own blogs and where we are headed. If you think you need to make changes better to do it sooner than later. You go girl.

I didn't realise you had another blog so thanks for sharing I will be sure to check it out.

.-= Sally Bath´s last blog ..Analyze Your Way To The Top Using These Five Tips =-.

Gavin Mountford (Killer MLM Graphics)
Gavin Mountford (Killer MLM Graphics)

Hi Kim,

Good luck with your new change. I've changed my blog from one to another in the past and as long as you redirect correctly it works well with no major break in traffic.

I used to have multiple focuses, multiple blogs and directions which really drained my time and resources. Rather than writing on 1 blog with one focus, I was having to manage many.

The best decision I made was to streamline and go for one blog, and one funnel rather than multiple entry points.

I was doing this full time and really struggled with too many focuses!

I look forward to see what you are doing, and best of luck with it all! I will be here to support you,

Thanks

Gavin

.-= Gavin Mountford (Killer MLM Graphics)´s last blog ..RSS Feed Me Some Yummy Blog Posts… Syndication Power! =-.

uberVU - social comments
uberVU - social comments

Social comments and analytics for this post...

This post was mentioned on Twitter by ImAHotMom: RT @Ask_KimC Just-Ask-Kim.com Coming Soon! A 90 Day Re-Evaluation | Kimberly Castleberry .

Lori Thomas-The Hypnovator
Lori Thomas-The Hypnovator

Kim, you not only know the technical side to things and how that all works with Social Media but you have the business details down too. You have so much great information that you offer your clients with your vast knowledge and you also, keep up with the different aspects that are always changing.

You have helped me so much to know more about what I can do, on my own, to make my blogging better for my clients and the other cool things that I can offer them through my blog site. Your services change people's lives and the added plus is that you enable them to learn much more that they can do on their own for future changes.

Thanks for all of your hard work to make our Social Media experience a much better experience !!!

.-= Lori Thomas-The Hypnovator @ Motivative Hypnotherapy´s last blog ..Hypnotherapy works, it just does… =-.

YamunaKeller
YamunaKeller

Hi Kim,

You wouldn't believe it but I even started a second blog! LOL. I haven't even finished my first one :-O

Although my other one is for our team and consists of training, webinars and news/updates... that kind of thing. And I am about to start a 3rd one for a similar purpose but for different area! Soooo maybe I need to reconsider? Anyway thanks for a great post with perfect timing.

Blessings

Yamuna Keller

.-= YamunaKeller@yourkeywords´s last blog ..Can you grab your visitor within 5 seconds if they have the attention span of a goldfish? =-.

Jacqueline Gates
Jacqueline Gates

I'm with Cherrie on this ~ two blogs sounds soooo overwhelming, but I do understand your need to split the two. At the moment mine is a hodgepodge of marketing and mindset, but I'm 'being good' and following your instruction to wait for 90 days before doing anything drastic.

You're so right about needing the time to allow things to crystallize - there's so much to learn and sometimes beginners' enthusiasm can lead you to rush off in an unhelpful direction.

Thanks for the reality check, goddess Kim!

.-= Jacqueline Gates´s last blog ..The Goddess Guide to Finding your Purpose =-.

Cherrie Bautista
Cherrie Bautista

Wow, my brain cannot process how it's like to have two blogs. I can barely cope with one. No wonder you sleep during the day, lol! I normally become anxious to make changes on my blog and doesn't necessarily wait for 90 days to re-evaluate. It's good that I've read this article, it taught me to be more patient and not get too excited making changes :-) Thank you once again, Kim for a valuable lesson.

.-= Cherrie Bautista@Young And Fabulous´s last blog ..On Young And Fabulous: Incorporating It In Your Life =-.

Kimberly Castleberry
Kimberly Castleberry

Moving in the flow is very important! Accepting the gentle guidance that comes in that state is important. I just make a point to track the big changes and hold them off a bit till I have new numbers. This gives me time to see what else develops in my mind, what other pieces of the puzzle I can move at the same time, and have numbers to know whether I was listening to guidance or listening to fear and rapidly correct if the results do not match what I want! Thanks for all your support and love, let me know if I can be of any help!

Kimberly

Kimberly Castleberry
Kimberly Castleberry

Thanks so much Jan! I love what you're doing on your blog, your articles are great!

One tip: When you fill in the Name field here, for keyword love, instead of using "Jan@social media rockstar" .... since "rockstar" probably isn't a keyword you're trying to rank on Google with, try using something else. I'm not sure what keywords your targeting but "social media in dentistry" comes to mind. Those become anchor text keywords, which Google adores so be sure to target them to what you are working on.

Thanks hun! -Kimberly

Kimberly Castleberry
Kimberly Castleberry

Thanks so much Darlene! It's been an interesting learning experience that's for sure! I do waver back on forth over whether it was a smart move but I think it'll work out nicely. Thank you for all your love, hugs and support!

Kimberly

Kimberly Castleberry
Kimberly Castleberry

Thanks Beth,

I've met some of my new best friends in this 90 day journey, some really incredible people like you! I love being able to join forces with others who are also "off to the races", making each of us stronger! You've done so much and I appreciate all of your help! Hope you're having a awesome day!

Kimberly

Kimberly Castleberry
Kimberly Castleberry

I'm so glad to see you back in the game! Lets go to the races girl! Keep me posted on how you're doing and perhaps we can help each other get refocused!

Kimberly

Kimberly Castleberry
Kimberly Castleberry

Thanks for the insights Gavin. Yeah I'm definitely concerned about the loss of dedicated focus that this change created. However, I really am enjoying the tighter cleaner fee. I especially like knowing that here my people looking for social media/tech can not only find it but that my list will be focused enough that they will find lots of good stuff on it for them. My personal development stuff (even while that blog is not as strongly set up yet) will have another list that while complimentary does not overlap. I like knowing I can get an extremely focused target list and that it reduces the odds that either will feel I'm spamming them. Bringing them back together later could of course happen but I hope it wont be needed. How did you handle the merger?

Kimberly

Kimberly Castleberry
Kimberly Castleberry

Lori,

As someone said (don't ask, I don't know who that someone is LOL)... Mindset is everything.

Its easy to get out here and, being in love with our chosen calling of being teachers, mentors, counselors, healers, guides, etc.... forget that we are also business wo/men. If majority of the steps we're taking aren't rooted in the business side of what we're doing, we're likely to get off on a dead-end goose chase. While we must be intuitive, guided and big hearted, we must learn to blend those things with good business sense if we wish to be paid as generously as we deserve.

Thanks for everything you do, and have done, to help. You are a blessing!

Kimberly

Kimberly Castleberry
Kimberly Castleberry

After talking to you the other day, its clear your hands are INCREDIBLY full! Wow, three?!?! I don't know how your doing it girlfriend! You haven't let any of this stop you and you're moving solidly forward. It's going to be a good year for you!

Kimberly

.-= Kimberly Castleberry´s last blog ..Wordpress 3.0, beta 1: First Glance =-.

Kimberly Castleberry
Kimberly Castleberry

Wow, I don't know about a thousand steps! I'm happy when I can stay one step ahead! All of us have our strengths and a lot of both my students and my friends out-perform me in various areas. That's why when we come together as Tribe/Syndication Mastermind teams, everyone benefits. I love learning and I'm thrilled to be able to get to share the journey with you!

Kimberly

Kimberly Castleberry
Kimberly Castleberry

I'm about midway through the reposition and I have to say it feels GOOD! I've also taken a bit of a break from the heavy tech focus to talk business for a while. I know some folks will probably find that odd, but I'm finding so many of us dont have a firm grasp on how to monetize why we're here. I certainly found myself getting caught in the busywork and not capitalizing on it. It makes me excited to see where the OTJ blog is at in 90 days (and since its more slow growing, perhaps 180 days as well). Thanks for all your support Jacqui!

Kimberly

.-= Kimberly Castleberry´s last blog ..Social Bookmarking Automation How-To: Onlywire =-.

Kimberly Castleberry
Kimberly Castleberry

Thanks Cherrie! You're blog is absolutely awesome and you do a stellar job with it. Whatever you're doing, keep it up because its rockin! Yeah, I certainly have my hands full with 2 although fortunately the OTJ blog is basically a "personal blog" at the moment so its not stressing me out too bad yet!

Kimberly

.-= Kimberly Castleberry´s last blog ..Caps Off To Internet Social Memes =-.

Trackbacks

  1. uberVU - social comments says:

    Social comments and analytics for this post…

    This post was mentioned on Twitter by ImAHotMom: RT @Ask_KimC Just-Ask-Kim.com Coming Soon! A 90 Day Re-Evaluation | Kimberly Castleberry .