Many internet marketers and bloggers entice visitors to subscribe to their email lists in exchange for a freebie.
But if the email list is a mere mechanism to send blog updates, then net savvy subscribers often fall off like flies and instead “re subscribe” to the site’s RSS feed instead.
You must be thinking that first of all, an email list must not be merely a blog update to begin with. You are correct, but there are many reasons why it may be.
For example, a new blogger may offer a free report in exchange for subscribing to their blog updates simply because they have not yet thought of a unique proposition to offer to their newsletter subscribers and don’t want to miss out on the current traffic coming in to the blog.
Fair enough, but what typically happens is that subscribers sign up, download the freebie, and unsubscribe immediately. Many get lost in this process.
Others sign up for the RSS feed, thereby while still remaining subscribed; they are arguably much less engaged.
Numerous studies conducted by internet marketers over the years have proven time after time that email is the more effective medium of subscription, with social media coming very close to it these days (it may surpass it someday).
If your email list provides something unique in addition to your blog updates, then well and good. But if your email newsletter simply just sends out blog updates similar to an RSS ping, how do you ensure readers stay on your email list so that you can communicate to them more effectively when the time is right?
I picked up a cool tip in a recent mastermind meeting that I was a part of. I implemented this tip on one of my niche websites and saw a significant benefit over just a couple weeks, literally.
Here is what I did:
1) I announced a $100 giveaway in a blog post and kept it as the front page of my site for a few days. The giveaway was merely a raffle drawing from all the email IDs in my email newsletter. This did two things.
First, new visitors to my site saw the post and immediately subscribed to my email newsletter, and second, those subscribed to my RSS feed who may or may not have been initially subscribed to my email list joined the newsletter shortly after the announcement.
2) I modified the freebie giveaway email opt in box to include verbiage indicating exclusive raffles and giveaways only to my email subscribers. In addition, I mentioned that all winners will only be announced through email.
3) I published another post announcing the winner but mentioned that all future winners will only be picked from and announced through the email newsletter. The intent of this follow up post was two-fold.
First, to validate to my readership that the raffle is true, and second, to catch the left over readers who may have missed or ignored the initial post.
The result of this week long initiative was a 45% increase in my newsletter subscribers. The interesting thing is that my RSS subscriber count did not change much. From this I assume that RSS subscribers joined my newsletter and did not remove their RSS subscriptions, or the $100 giveaway was simply too good that world spread virally, bringing in hoards of new traffic. Either way I got what I wanted, which was more email subscribers.
Even if your email newsletter is merely a mechanism to announce new blog posts, offer somewhat exclusive stuff every now and then. A recurring contest gives readers something to expect and look forward to. No matter who it is and how rich they are, human nature always loves and appreciates free stuff. So if you are in the same boat as I was, give this strategy a shot and see how it pans out for you.
Readers, Do you have any tips to share to keep your subscribers glued, interested and engaged to your email list?
All the best,
BIO: Sunil owns over a dozen profitable niche websites and is the author of “How to Go from $0 to $1,000 a month in Passive and Residual Income in Under 180 Days All in Your Spare Time“, a FREE report you can download instantly from his Extra Money Blog, where he discusses how to create multiple streams of passive and residual income, entrepreneurship, internet marketing, blogging and personal finance. In 2007, he sold his ecommerce website for $250,000 to a top Ebay Power Seller and since then has sold several niche sites for five figures each. You can read more about him and his work on his blog.