Here is a quick tip my newsletter subscribers received on Saturday. If you wanna get some of the tips early, subscribe to my newsletter.
The other day, I told you about a neat Firefox add-on called SEO blogger. It is a free tool from Wordtracker, a great keyword research and analysis tool.
Today, I am going to tell you about a great way to see what your target market needs help with.
We all know that content is the king. Well, did you think about what is good content? It is the answer to a question someone might need, a solution for a problem.
To determine what problems and questions our target market has, we do a lot of things. Follow Twitter trends, ask other bloggers, we guess…
Well, how about doing a little research using another free tool from Wordtracker?
Research Keyword Questions!
Let’s say you wanna write a post about WordPress but you are not sure what people need help with.
The screenshot on the right side contains the first 20 search results.
Don’t get confused with the numbers in the right column.
They look low and the explanation Wordtracker gives is weird (number of times the question was searched for in a year), but I have built pages with numbers as low as 10 and I get a decent amount of traffic for them.
After getting the list of the most wanted answers, all you need to do is write a post and give the answer to your visitors.
The important thing when answering these questions is that you need to answer them really thoroughly.
Why? Because you don’t want your bounce rate to be high. It doesn’t look good to Google and people won’t recommend you as a problem solver if you don’t do what they expect – the whole solution.
There is one more great thing about this tool. Answering specific questions is like writing a post for long tail keywords. Long tail keywords can bring a significant amount of traffic from Search engines!
Believe it or not, that is all. I know you are used to me writing 1.500+ words posts but this one is just as simple as this.
You have the link to a great free tool and all you need to do is research some keywords from your niche, see what your target market wants to know and give them what they want.
Extra tip on Keyword Questions use
Sometimes it will be hard to write a post as an answer to a questions, just out of the blue, especially if your readers are not used to those kinds of posts from you.
Solution? Create a FAQ page for your niche.
Write a new post for every question you want to answer. Create a FAQ page and link all the posts from it. Talk about some internal linking!
For more detailed keyword research, I highly recommend Market Samurai.