Keyword Research Tools to Consider
Once you have a nice list of potential niches it’s time to start researching them for profit potential.
Essentially you’re looking for three things:
1. Supply – How many other websites are targeting your keywords?
2. Demand – How many people are searching for your keywords?
3. Profit Potential – How much money can you realistically make from this niche topic?
Most keyword tools, paid or free, provide information on the first two: supply and demand. They don’t provide information on profit potential. And to be honest even the paid tools that do cannot guarantee success or profits.
The data is up to interpretation. Many experts recommend you consider the data and also trust your instincts when it comes to potential profits. And you can glean relevant profit potential data from free tools too simply by paying attention to the price people are willing to pay for a PPC ad using your keywords. If they’re willing to pay $10 a click then you know that there is likely a profit to be made.
So what keyword tools do you use? Let’s take a quick look at the most commonly used keyword tools both paid and free.
Google External Keyword Tool – “External” means it’s a tool that is used outside of their advertising program. It’s for anyone to use.
The Google Keyword Tool is free and is the most popular free keyword tool. It’s a great place for anyone to start their keyword research.
SEO Book – Once there, visit Tools -> Keyword Tool. This free tool uses Wordtracker to generate the information and offers a free Wordtracker trial subscription. It’s a good introduction to Wordtracker but you can also just use the free information without signing up.
Wordtracker – This is a very commonly used paid tool. It offers an abundance of information and is pretty easy to use. Beginners can obtain the information they need and advanced marketers can too. It offers a free trial, which is always beneficial.
Market Samurai – This is a fairly new tool on the market and is getting rave reviews. I love it for the depth and scope of data it can give me. It’s a paid tool. However it also offers a really nice free trial and more information for marketers than simply what keywords offer the best potential.
I strongly recommend taking advantage of the free trial of any product before paying money for it. Some tools will be easier for you to use than others. Some may provide way more information than you need at this point. You can always subscribe or upgrade later. Check out the products, read the reviews and research their reputation.
This phase of your business is important. Choosing the right niche for your goals and business dreams may take time and patience.
~ Kim ~
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