Is your Klout.com Score
Helping or Hurting You?
You may have started seeing references to people’s Klout scores popping up all over the place lately and wondered if they actually meant anything!
I remember when I first saw them my first response was to groan and think … “oh great, another number that doesn’t mean jack, that I’ve gotta babysit…“
Well, it turns out that while it does have some flaws, the Klout score is turning up to be an important number!
The Klout Score is the measurement of your overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 35 variables on Facebook and Twitter to measure sub-scores for True Reach, Amplification Probability, and Network Score.
True Reach is the size of your engaged audience. Amplification Probability is the likelihood that your content will be acted upon. Network Influence is the influence level of your engaged audience. You can learn more about what these individual Klout scores represent on Klout’s site.
You can probably quickly see how the combination of these three sub-scores could paint a reasonably accurate picture of whether your message is actually getting heard and acted upon!
The Klout.com score has become a powerful piece of online resume among the corporate social media marketing world and can now play a key role in job eligibility!
PeerIndex is another up-and-coming score but that’s for another blog post!
Two of the most popular social marketing management platforms, Hootsuite Pro and Seesmic Enterprise, have added Klout filtering to their utilities, allowing them to drill down into the “noise” and ensure that they hear (or only hear!) the true influencers. (I greatly enjoy being able to filter twitter by Klout… suddenly a ton of the noise fall away!)
Here’s a screenshot of the little profile popup that Hootsuite uses that shows the details of the individual whose name I clicked… including their Klout score.
If just you go to Klout.com and search for your twitter ID today, for example http://klout.com/AskKim, you will likely find that even if you’re awesome… the default score sucks!
You have a Klout score even if you have never connected the profile to all the right things…. which means if you’ve ignored this score there is a good chance it is HURTING you!
What you need to do is to set up a Klout.com account, and go to your dashboard and connect the service to your Twitter account and Facebook account. (And wait a couple days for the score to be refreshed.)
If you are not using one of these two sites – you can omit connecting it in an attempt to buffer against it seeing a low scoring account – but you understand that you are generating a somewhat faked number. Actually though, adding even a low activity account seems to increase the Klout score as it increases the number of connections you have even if it does not increase your amplification.
For a person that is actually engaging their connections… a default score of 30 is common and a fully set up account score is about 50. Seeing someone with a score of 15 or under is usually a good indication that someone is either totally brand new or is spamming. This is part of why we can filter by klout.
Because the score is not perfect, it IS possible for someone that’s mass-adding and mass-blasting to score in the 50s, which is unfortunate.
When I filter down the scores (using Hootsuite Pro) I first filter by 60 to ensure I see the “important people”. Then I open the filter to 50 to see a wider range… and then finally to 30 to reduce the risk that I’m missing someone important that hasn’t yet set up their Klout.com profile.
I generally do NOT consider a 30 to be a good score although I am aware that not all influencers have set up their account yet so I have to pay attention to that level.
I fully recommend checking the Klout score on any person that is offering a social media marketing course that you are considering… to get a idea of whether the walk matches the talk.
A couple of the high Klout scores that are actually in social media marketing are Mashable (89), Chris Voss (84), Mari Smith (75), Kikolani (71) and SMEexaminer (61).
Klout has now begun partnering up with brands, in Klout Perks, a program that boasts “special treatment for influencers”.
As I mentioned prior though, Klout is NOT a perfect metric as it only takes into account a person’s reach on twitter and Facebook and it only takes into perspective a single account.
What this means is that someone with huge blogging reach and a huge list…. or someone with a powerful LinkedIn presence… because of this, brands that only focus on the Klout score without looking at other aspects and metrics may end up accidentally blowing off a huge influencer!
Also, as I mentioned before, because mass-automation can increase your number of connections… and because quotes are highly RTd on twitter… a person can generate a fraudulent Klout number without a ton of work. (Of course the fact that its not hard to bump your Klout score up, makes very low Klout scores look even more lame.) Few spammers though can hit 60 and its why I carefully watch the 60+ scores.
Regardless of the downsides – you ARE being judged by your Klout score – and your exposure is falling as more people gain the ability to filter you out as “noise” if you do not have a good Klout score.
Once you create a profile on Klout.com, and add your social media accounts, it will be about 48 hours before your Klout score is updated.
So get over to Klout.com! Create and account and link your social accounts and get your score updated!
Drop me a reply and let me know what YOU think about Klout.com and a be sure to include a link to your Klout profile if you would like!
Look forward to hearing your thoughts and thanks in advance for your shares, tweets, comments and love!
Your Partner In Online Success
PS: If your Klout.com score does not thrill you, especially after the update… don’t view this as a “bad thing” but instead view it as an opportunity to do more on a platform and improve your effectiveness. Its important that you look at this as a key social media metric and as something you can improve over time.