Improve Your Site With
Quality Audio and Visual Media
Content is still king but today that content not only can but SHOULD be in a variety of learning formats!
Even the best article on the web is simply a blob of text until it gets a helping hand from media support like pictures, videos and audio.
While text is easy to feed to the search engines, it takes a lot more than that to generate clicks, encourage buyers and build the email list that will make money for you.
There are a few tricks you can use to beef up your website’s content:
Learning WordPress Media Types
How about pictures? They tell the story in pixels rather than word.
Image media adds an extra element to your content. It puts a “face” to your words. Readers can see what you are talking about. While not as connecting as video, this still plays an important role in branding and trust building.
Images are the most consumed and engaged with media type at the moment! Due to a combination of bandwidth limitations, browsing from busy places, and easy of consumption when compared to text… images are a crowd favorite
There is a very special nuance to getting the SEO right on images, so be sure you check out: 3 Simple Things You Can Do To Improve Your WordPress SEO
Paying attention to learning WordPress’ visual content workflow which will also help you save a substantial amount of time and energy in creating content on WordPress
There’s something about hearing an individual speak that helps us to ascertain whether they care about us or are pulling the wool over our eyes!
Audio media can be added to an individual post as a one-off item or can be a regular feature of a site. When used as a regular feature, several adaptations to the site are wise to enable the audio to be subscribed to as a podcast!
Not only is it sometimes easier to explain something verbally than in writing… it’s often substantially faster!
Did you know that we speak at approximately 120 words per minute?? This lets us put some VERY long blog posts into a comparatively short audio track (and saves the fingers too!).
What’s the downside of audio? Many individuals surf the web from work or while in quiet environments and do not always have the ability to listen to you. Be sure to include transcripts whenever possible.
Video brings together the relationship building aspect of “face time” with the ease of fluidity of audio!
While video media does suffer under the consequence of needing a stronger internet connection and also requiring the same “ability to listen” that audio suffers from, it packs such a punch that it plays a critical role in websites today.
Fortunately, a well optimized video, when supplemented by associated images, and a transcript of the text is really the best of all worlds! As you are learning WordPress’ video-audio-text workflow, you will see how this can help you leverage one piece of content into many!
There is no other media that facilitates the speed of relationship building as fast as video does.
Learning WordPress Media Types
When learning WordPress, it’s important to know not only how to add media to your posts but why that media is important.
Consider how a newspaper is laid out with a blend of text, images, and content formatting, and you can easily see how how media enhanced content is going to be far more appealing to your reader!
Ready to learn WordPress? You’ll find a variety of WordPress tutorials throughout this site! Want to take it further? Be sure to check out the WordPress Tutorial Library to help you not only get started but develop the skills to maintain your site!
What is your favorite media type to enjoy in blog posts that you visit?
~ Kim ~
Simple Tech Tips For Marketing