How to Create a Strong Profile
That Gets FOUND
LinkedIn is a professional social network that is an important component in any online marketing campaign. It’s a much more buttoned-up version of Facebook with many features that you can use to promote yourself and / or your business.
The entire point of using social media is so that your target audience finds you. Simply creating a profile isn’t enough to help your audience find you. But, there are some tips that you can use to make it more likely to be found.
Recently, I started taking a course on LinkedIn (aff) and I must say that I’m learning a ton. It turns out that even more has changed since I took my last course on LI at the end of 2012 than I had really realized.
If you’ve been realizing that it’s time to get serious about LinkedIn, I urge you to check this out ==> http://just-ask-kim.com/recommends/linkedininfluence (aff)
How To Be Found On LinkedIn
In order to promote yourself properly you have to create a strong LinkedIn profile.
1. Headshot — Upload a professional headshot that showcases yourself in the manner you’d like presented to the world. You can take the shot yourself with your webcam but be very cognizant of the background and the focus which should be on your face. Alternatively, you can get a professional headshot at a studio or hire a student to do it.
2. Headline — The headline shows up on LinkedIn beside your photo and under your name. Choose keywords that describe what you do rather than your current job title. It’s also a good idea to separate the keywords with the pipe “|” symbol. It looks better than a comma because it differentiates the words in an attractive way.
3. Create a customized URL — On your profile you have an opportunity to create a customized URL that you can use in your signature lines, on your website, and in other places to have a way to link to your profile. But, it’s also a good way to find you. If you create a URL that helps people find you by using a keyword, you’re that much more likely to be found.
4. Summary — This is created before your work history and after your headline. It’s a great place to fill with bulleted keywords that describe the things that you can do. Bulleted words are more effective than sentences because most people prefer to scan a profile than read it. Plus, using more search terms will help with search results.
Tip: Use Keywords in your Summary – Under your photograph, name and headline is an area that is called the Summary. This area is best when you use a list of bulleted keywords rather than sentences. The keywords are great for the search engines but also great for the human eye which prefers to scan quickly.
5. Customize your Website Links — On LinkedIn.com they give you the opportunity to include three website links. Instead of using their format, use the customized format they offer so that you can use keywords to attract people to your profile and be found. Remember, SEO is always an important component to include if you want to be found on LinkedIn.
6. Video — On the profile there are two places where you can add in video. It’s a great place to put a video introduction of yourself or showcase videos that you’ve created in the past. You can also add in PDFs and other documents and images that demonstrate your expertise. You can even include a link to a slideshow.
Tip: Pay attention for new embed options for a variety of media (which now includes SoundCloud) that LinkedIn seems to be adding regularly.
7. Work History — On LinkedIn this area is more like a resume so be sure to have yours handy so that you can fill this area out completely. Pay close attention to details and be completely honest. There is no room for exaggerations on Linkedin.com. After all, someone with whom you’ve worked previously will see what you have said.
Tip: Use Keywords in your Experience – In the area where you input your work experience it’s important to use keywords there too. Keywords will describe the expertise that you have and help people find you on LinkedIn.com.
8. Recommendations — Once you’ve filled out everything completely ask old colleagues and supervisors for recommendations. Don’t send a form letter; personalize each one, reminding them of what you accomplished with them. This will help them know what to write in your recommendation letter.
9. Endorsements — Anyone can give you an endorsement, but it’s important to only accept the ones that you’re comfortable with. You can use the settings to hide or show endorsements. List only skills that you want to emphasize. Listing skills that you no longer want to perform is counterproductive.
10. Turn off Privacy Features — This is key if you want to be found on LinkedIn.com or any social media for that matter. Check your privacy settings to ensure that all privacy features are turned off so that anyone can locate you on LinkedIn.com
Tip: This should go without saying, but be sure to keep things that don’t belong public somewhere OTHER than on LinkedIN if you open up your profile visibility.
Are we already connected on LinkedIn? If not, be sure to connect with me there at: https://www.linkedin.com/in/kimberlycastleberry
… and be sure to check out LinkedInfluence (aff) if you’re ready to finally get serious about reaching your audience, making more connections, and closing more sales on LinkedIn.
By following these tips, you can create a strong and effective LinkedIn profile that works for you. You will be proud to use it to promote yourself and / or your business.
Being found on LinkedIn.com is a great way to improve your career, expand your business, and promote your products and services.
Are you leveraging LinkedIn in your business?
~ Kim ~
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PS: Expand your brand awareness by using these Linkedin strategies.