Will I Be In SEO Trouble
If I Interlink My Blogs?
It’s very common for bloggers and marketers alike to have multiple websites.
We’ve all heard that creating “blog networks” and “link rings” are mad juju for for quality SEO…
Yet, what about when we have sites that are honestly related?
Recently, a reader asked Matt Cutts, head of Google’s Web Spam and SEO team, this question:
“Suppose I have a site that covers fishing overall (A) & I make another fishing site that solely focuses on lure fishing (B). Does linking to A from B violate guidelines? I’ll make sure both have high quality content & I disclose that they’re both owned by me. Kenichi Suzuki, Tokyo, Japan”
It’s important to note that this video did not answer a couple things that you may be wondering.
Often, a developer or designer will place an optional footer link in the footer of themes/sites they have designed even if the site is thematically unrelated to them.
Generally, we’ve seen this perform okay, but there have been cases of severe penalty of sites due to overuse of the same incoming anchor text that results from this.
Another situation that is not mentioned, and which we still seem to get varying answers from depending on who you ask, is what about those companies that have an interlinked family of sites that are actually not thematically related but still are under the same brand banner in a legit manner.
Always remember that, when in doubt, the no-follow tag allows you to convey a link to your reader while controlling against most SEO damage so it’s usually considered a safe fall back.
All that uncertainty aside though, it’s really good to hear Matt say that, when done for all the right reasons, interlinking two related sites you own won’t immediately unleash the SEO hounds of hell on you!
~ Kim ~
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