Kindle and Nook Books
Now that you have your eBook on Kindle and the Nook how do you go about selling it? That’s where marketing comes in! No matter your feelings about marketing, it’s just a process that has to be done for any product you want to promote whether the product costs money or not. Everyone has to market at some point! Marketing can be fun if you look at it the right way. Marketing is, in many ways a numbers game, but you can improve your odds by paying attention to specific aspects of marketing more than others. The following tips will help you market your eBook effectively.
Great Content — This goes without saying but edit your book or have someone edit it for you so that you present the best book you can possibly write. In addition to grammar, punctuation, spelling and all that the information should be informative and useful to the reader written in an entertaining manner.
Explanatory Title — Titles are very important to help sell your book, not just in eBook format but even in print this is very important. But, online these words carry new importance because they should be keywords that your niche market will use to find you. Have a title with an explanatory tag line so that people know what they’re buying.
Informative Table of Contents — Sometimes people will look over a table of contents before purchasing, ensure that you have a complete table of contents that gives enough information to entice readers to buy to learn more. Remember to use words your target audience would use and want to know more about.
Awesome Book Description — Within 4000 characters you need to develop a keyword rich description of your eBook that ensures readers will click, learn more, and purchase your eBook. Practice writing it perfecting it until you’re satisfied. Look at bestselling book descriptions to get some tips about how they are doing it.
Awesome Cover Art — While you can create the cover yourself using Gimp or Photoshop, if you’re not a graphic designer you may want to get assistance for this part of your eBook. Buyers DO judge your book by its cover. Your book cover should look professional. If you really cannot afford to hire someone to do your cover art, look at best selling books and their covers. Pay attention to the way a cover is laid out and look up the requirements provided at Amazon and Barnes & Noble to ensure compatibility.
Price Right — You may have to experiment with how you will price your eBook. There is a lot of discussion about what prices are best, but one thing is known for sure, read the Amazon.com message boards and you’ll soon discover that readers resent high priced eBooks from even seasoned authors. Price accordingly and you’ll see better results.
Tell People — This seems like an obvious tip, but you’d be surprised at how many people have done all the work above, but didn’t tell anyone that they published a book! Use your blogs, social media, a sales page, book reviews, guest blogging, and every means available to you tell people about your published work.
~ Kim ~
Simple Tech Tips For Marketing
PS: Want to learn more about kindle publishing? Check out Kindle Revolutions.