Marketing your Kindle and Nook eBooks

February 18, 2012 · 18 comments

in Internet Marketing

Marketing your Kindle and Nook eBooks

Marketing your
Kindle and Nook Books

 Now that you have your eBook on Kindle and the Nook how do you go about selling it? That’s where marketing comes in! No matter your feelings about marketing, it’s just a process that has to be done for any product you want to promote whether the product costs money or not. Everyone has to market at some point! Marketing can be fun if you look at it the right way. Marketing is, in many ways a numbers game, but you can improve your odds by paying attention to specific aspects of marketing more than others. The following tips will help you market your eBook effectively.

Great Content — This goes without saying but edit your book or have someone edit it for you so that you present the best book you can possibly write. In addition to grammar, punctuation, spelling and all that the information should be informative and useful to the reader written in an entertaining manner.

Explanatory Title — Titles are very important to help sell your book, not just in eBook format but even in print this is very important. But, online these words carry new importance because they should be keywords that your niche market will use to find you. Have a title with an explanatory tag line so that people know what they’re buying.

Informative Table of Contents — Sometimes people will look over a table of contents before purchasing, ensure that you have a complete table of contents that gives enough information to entice readers to buy to learn more. Remember to use words your target audience would use and want to know more about.

Awesome Book Description — Within 4000 characters you need to develop a keyword rich description of your eBook that ensures readers will click, learn more, and purchase your eBook. Practice writing it perfecting it until you’re satisfied. Look at bestselling book descriptions to get some tips about how they are doing it.

Awesome Cover Art — While you can create the cover yourself using Gimp or Photoshop, if you’re not a graphic designer you may want to get assistance for this part of your eBook. Buyers DO judge your book by its cover. Your book cover should look professional. If you really cannot afford to hire someone to do your cover art, look at best selling books and their covers. Pay attention to the way a cover is laid out and look up the requirements provided at Amazon and Barnes & Noble to ensure compatibility.

Price Right — You may have to experiment with how you will price your eBook. There is a lot of discussion about what prices are best, but one thing is known for sure, read the message boards and you’ll soon discover that readers resent high priced eBooks from even seasoned authors. Price accordingly and you’ll see better results.

Tell People — This seems like an obvious tip, but you’d be surprised at how many people have done all the work above, but didn’t tell anyone that they published a book! Use your blogs, social media, a sales page, book reviews, guest blogging, and every means available to you tell people about your published work.

~ Kim ~
Simple Tech Tips For Marketing 

PS: Want to learn more about kindle publishing? Check out Kindle Revolutions.

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{ 18 comments… read them below or add one }

marquita herald February 18, 2012 at 7:46 pm

Great tips Kim – though hopefully most people go through this process before they actually publish. As far as getting the world out, I’ve been reading a lot about successful authors do this even as they’re writing the book … that’s my next goal. Thanks!


Kenny Fabre February 18, 2012 at 10:40 pm

these are very effective ways of promoting ebooks


Ayesha February 19, 2012 at 7:48 am

Awesome cover art will, first of all, make everyone interested with your book. :) And after that, the content will matter a lot. :)


Julie February 19, 2012 at 2:22 pm

Great advices to make our self-published ebooks widely known, your advices are really useful. thanks for sharing them!


Asher ross February 20, 2012 at 2:05 am

You have shared really good points can ve really effective to gather required traffic if implemented properly.


Daniel Rose February 20, 2012 at 5:42 am

Hi Kim,
This is my first comment on your blog. Love the tips for kindle. Can’t agree with any more than number one. Content reigns supreme. For me, poor content makes it a deal breaker


Yolanda R. Coppola February 21, 2012 at 6:11 am

Amazing work Kim. Again you have prove your self in the realm of writing. Publishing an e-book is a hard job if you don’t know the basics of it :) Thanks for posting this :)


Reeha February 22, 2012 at 8:27 am

very valuable points for marketing and selling our books. every point here got equal worth however one more thing i wants to add is to communicate with your readers and customers for making your trust.


richard December 28, 2012 at 7:50 am

Hi! I’m trying hard to finish my first short novel for young adults. Given how difficult it is to have one’s manuscript accepted for publication, I’m pretty sure I’ll be going the e-book route. Your advice is helpful! Unfortunately, with an e-book you can’t have book signing events… Is there anything in the online world that is comparable? Or perhaps I should produce some physical books as well…?


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