MarketMeSuite vs Hootsuite | Solving the Social Media Tools Headache

February 6, 2012 · 25 comments

in Twitter

Which Twitter management tools are you using at this moment? Are you using any, or are you just using the same old Twitter.com website?

I always combine several tools and just can’t decide to stick with one, because all the tools miss something I like them to have. Not counting the occasional tweet from SocialBro or some other tools I use for analytics, three Twitter management tools I use the most are Hootsuite, Tweetdeck and MarketMeSuite.

Ever since my bad review of MarketMeSuite and then the re-review where I showed how it improved, I get a lot of people asking me about it, and how it compares to Hootsuite.

So, in attempt to lower the number of emails I get on the very same topic I present you:

MarketMeSuite vs Hootsuite

Before I get deeper in the comparison of Hootsuite vs MarketMeSuite, I want to mention that Hootsuite has a free option where you can use it for 5 social profiles, with limited options, while the paid option lets you have unlimited profiles and additional options.

On the other hand MarketMeSuite (the current version) is free for unlimited profiles. The new version is in beta testing now and there will be limitations and different paid options available.

So what we have here is free Hootsuite, paid Hootsuite, free MMS and a future paid version of MMS (limited analysis of this option).

How much do these tools cost?

I know one of the first things people want to hear about is the price and what each price tag brings to the table. Pictures are worth a thousand words :) so I will let you see the screenshots of the price plans:

marketmesuite vs hootsuite

Click to enlarge

For current and future free plans, the options offered, I would say that this is the order in which I would use the tools:

  1. Current MarketMeSuite
  2. Hootsuite
  3. Future MarketMeSuite (MMS v4)

Current MarketMeSuite has a lot of tools, so it will cover big portion of the options you need to run your social media from one place. Considering you can add more social profiles, it may be a good solution for those managing client accounts.

So this one is won by current version of MMS.

Analytics comparison

I don’t see any analytics option in MMS but I do see there will be some analytics in the new MMS, I don’t know what will they be though.

With Hootsuite, the free version, you get basic analytics. With the paid version, you get enhanced analytics (like Google Analytics and Facebook insights which is pretty useful to have in one place).

For now, Hootsuite wins this one. 

RSS feeds

Both tools allow you to feed a RSS feed to an account. Both let you add a prefix or a suffix to the tweet. You will get the most out of the RSS feeding for free by using:

  1. current free version of MMS
  2. future free version of MMS
  3. free version of Hootsuite

However, if you are a paying customer, Hootsuite wins by far, since their paid version lets you feed unlimited number of feeds. The most expensive version of MMS is going to allow you a limit of 75 feeds, for $99 a month.

Number of social profiles

This is a big deal for me since I manage a lot of accounts for clients. Here is the break down of how many social profiles will you get with each version of the two tools:

  1. Current MMS – unlimited
  2. PRO Hootsuite – unlimited
  3. MMS v4 (paid) from 10 to 75
  4. Free Hootsuite – 5
  5. Free MMS v4 – 3

Team members

MMS wins this one since all of their plans have unlimited team members, while Hootsuite PRO has only one.

Follow – Unfollow – Follow back tool

MMS wins this one again, I believe Hootsuite doesn’t have them.

Flagging

This has to be one of my favorite features in the new MMS v4 (or dots in the old one). It lets you mark tweets with 6 different colors and keeps them organized like that. Considering how I use favorite tweets, and that I don’t want to favorite tweets just to follow up, this is a great way of organizing tweets to check later or RT them when I have time.

One point for MMS.

Apps and social networks

Networks you can use with Hootsuite are: Twitter, Facebook, LinkedIn, Foursquare, Ping.fm, WordPress, MySpace and mixi. As far as I can see (for now) MMS is limited to Twitter, Facebook and LinkedIn.

Another feature and one of my favorites with Hootsuite (works with free accounts too) are apps. Hootsuite lets you integrate more social networks than the default tool has. So for example, I added my Youtube account to my Hootsuite dashboard, so I can comment on my subscriptions’ videos straight from Hootsuite.

MMS doesn’t have this option. Hootsuite wins this one. 

Uploading

MMS v4 has photo uploading for every type of subscription. With Hootsuite, you can upload both photos and documents.

One point for HootSuite.

Scheduling

All tools can schedule tweets to go out at some future time but with some differences.

Old MMS has the option to upload and schedule a bunch of tweets. What I like about this is that you can schedule tweets to go out every minute of the hour. With MMS v4, I don’t see the upload option.

With Hootsuite, you can only upload a batch of tweets if you have the PRO account and it can be up to 50 tweets. They can only be scheduled at times that end with 0 or 5 and you can not put two tweets in the same time slot. This means it is pretty hard to tweet in blocks which I do on some of my niche accounts.

Current MMS wins this one. 

Browser based

This is one of the things I really prefer with tools, I like them browser based. As soon as it is an “AIR app” it slows down my computer (since I always run a bunch of programs at the same time). So I like my tools to be located in my browser. Hootsuite is and the MMS will be. However, the current free MMS isn’t and it is an “AIR app”.

Here is a graphic of how I see the options of these two social media management tools:

hootsuite vs marketmesuite

 

Additional options

Both tools have more options that I haven’t got into too deep. Both tools are created with a bit different market and use in mind so it isn’t all that easy to compare them.

As you can see in this post, there are some options MMS has that Hootsuite doesn’t but I counted them in because I, as a user, find them to be very useful.

The options I compared in the post are those I use on daily basis. Same ones that make an average user wonder which tool to choose. If your needs are different, you may find some options of the tools more useful than those I like.

Conclusion – which is better MarketMeSuite or Hootsuite

Out of all these my first pick would be the current free version of MarketMeSuite, because it has a lot of options. My next pick would be the PRO Hootsuite, because it isn’t that far behind.

However, when you go to MMS site to download the app, it offers the new beta MMS v4 as an option. If they decided to take down the current free app completely, I don’t think it is a good move. Getting stuck with Beta version first time I ever got MMS is what made me dislike them in the first place.

If they are discontinuing the current app, I would stick with Hootsuite. Beta version of MMS is buggy and still missing a lot of the options it is supposed to have at the end. Also, the price will be much higher than Hootsuite.

If you can’t afford it, and I know many can not add additional expenses to their monthly bills, you can just combine a few different free tools to get those options.

Have I missed any important point with these two tools? Is there something they have that you find more important than what I wrote here? 

If you like the Twitter tips I share with you, make sure to be on the lookout for my upcoming Twitter product ;)

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25 comments
igor Griffiths
igor Griffiths

Well hello Brankica

What a great review and one that came at a good time for me, as I am frustrated with Hootsuites focus on Twitter rather than a level playing field for all social sites, if you have the smartphone app then you will know what I mean.

However of course as you learn to exploit the feature of a service the crucial factor is not what is.

bbrian017
bbrian017

The only tool I use right now for Twitter is Tweetdeck and it's been working so good. It allows me to manage who';s tweeting what and easily lets me re tweet all your great content!

P.S. nice new theme :)

Abbey
Abbey

Hi, just an fyi that Hootsuite does have follow/unfollow for Twitter anyway. For some reason login isn't working right now so I can't tell you exactly but basically you click the little man icon on the left side, then something like contacts or lists, then you have to add the list to Hootsuite, then you can view it and follow/unfollow. Bit cumbersome but just an fyi that it's there.

Jens P. Berget
Jens P. Berget

Hi Brankica,

I still haven't tried MMS, and I'm currently using the free version of HootSuite. I'm very satisfied with HootSuite, but since I'm starting to get clients I'll need to upgrade. And that's why I have been thinking of testing the free version of MMS.

Awesome review and comparison. It was very helpful. Do you know what the price will be for v4 of MMS?

Keith
Keith

Good Article Brankica, I have tried both, including v4 MMS, I still keep going back to TweetDeck everytime (I actually prefer the air app, as well as the options for notifications so I can be notified of @replies and DM's)

Still, both of these are great apps and Tammy from MMS is awesome at getting back with people (as well as the rest of the team)

Harleena Singh
Harleena Singh

Loved the comparison Brankica!

I remember it was at your blog when I had last read about MMS and went right in to check it out, and have been using the older version ever since. Thanks so much for putting me up onto it :)

And yes, you did mention to my comment about whether I should choose Hootsuite or MMS- and you did say if you haven't used either, better to go with MMS. I haven't really taken up to Hootsuite at all so I guess, I would never know the real difference till I read about it as I just did here.

But this post surely does clear a lot of clouds for those wondering whether MMS is a good option or not. However, I do wish there were more detailed tutorials or videos that explain MMS properly, other than the smaller clips on their blog.

Thanks for sharing :)

Stacy
Stacy

Thank you for sharing this, Brankica! I've been using a different twitter tool and the one thing that I don't like about it is that I can't schedule tweets. I am looking forward to trying MMS!

Stacy

Elke Autenrieth
Elke Autenrieth

Hello Brankica, thank you so much for this most useful and professional analysis!! And an entertaining read, too. :) Look forward rto you next posts - and newsletters, have just subscribed.

Keith Davis
Keith Davis

Great read Brankika

I'm using MarketMeSuite at the moment and I love it.

Super easy to use and find your way about.

Glad it came out on top.

New version coming out soon.

Adarsh Thampy
Adarsh Thampy

Nice article Brankica. BTW, does Hootsuite get the influence score from Klout?

Brankica
Brankica

Yes, all those apps are just not the same as using the tool on your computer. I was looking at it most from the point of view of sitting at my computer though, lol

Brankica
Brankica

Oh I agree, love it. The only reason I started using HS over TD was that TD was messing with scheduled tweets. Besides that it is awesome.

Brankica
Brankica

I gotta find it :) and if you find it before me, please feel free to share it with us, I would love to know about it!

Brankica
Brankica

You can see the pricing in the screenshot. I think Hootsuite is much better solution when paying for it, since it will have all the options you need for $6 a month while the cheapest MMS subscription will be $10 a month.

Brankica
Brankica

I love Tweetdeck. I went from TD to Hootsuite because the scheduling wasn't working well all the time but now that TD has a Chrome app, I am using it more and more

Tammy
Tammy

Thanks Keith, appreciate the support. I think one day I'm going to write a book about running a startup, and Brankica is going to get a whole chapter ;) I mean that in the best possible way. Our experience with live-your-love hasn't always been smooth, but we learned so much, and I think we've made great strides.

Brankica I truly appreciate the coverage and I am going to make it my personal goal to make sure you see the benefits of what we're building with the social inbox. (lol don't be scared) You too Keith!

Brankica
Brankica

I have to admit I am still in love with TweetDeck, lol, but the app they had didn't work great with scheduling for me. Now that they have a Chrome app as well, I am using it more and more. Glad I could recommend something you like :)

Brankica
Brankica

I love scheduling tweets, instead of tweeting the same old title and URL of a post with for example Tweet old plugin, I can write a different tweet for the same post and schedule it weeks in advance. Pretty useful, especially when you want to tweet in another time zone and you are sleeping, lol

Brankica
Brankica

Thanks Elke, and let me know if you need any help, I love connecting with my readers and subscribers!

Brankica
Brankica

Yes, I talk about the new version in the post but at the moment, the new version is far behind the old one.

Brankica
Brankica

Yup, you can see it whey you click on someone's username, you get a little pop up with all the info, followers and Klout.

Tammy
Tammy

Hi Brankica,

Thanks for taking the time to post about us. Our Social Inbox is still in beta, will be out soon, and there's lots of really cool and unique features. Analytics (for all, free included) were just launched yesterday.

Here's an updated video I did today.

http://www.youtube.com/watch?v=5jWMElxNGYY

I look forward to hearing your thoughts as we continue to push the envelope and innovate.

I love what the folks at Hootsuite do, and, as we move forward, I truly believe we'll be more complementary rather than competitive. The Social Inbox is, from what we gather from the feedback so far, something that a lot of businesses and marketing pros needed.

I think for some hardcore "V3'ers" there will be a learning curve, sure, but the beta feedback has been so overwhelmingly positive, and the engagement is so high that we feel it's the way to go.

As for getting rid of a "free version" we aren't. We always plan to have a very strong free option, even in the Social Inbox :)

Best,

Tammy, CEO @MarketMeSuite

Brankica
Brankica

So you are keeping the free air app?

Tammy
Tammy

Hi Brankica,

We intend to keep our strong free offering which is why we are taking all of the air app functionality and building it into V4, including the follow and unfollow (which should be deployed to the new version in a matter of days, couple of weeks tops!) which people can use for free. There won't be any need for a "v3 has this but v4 has that," it will all be there when we're finished! We have no plans of "turning off" the air app, but, as we have said in all of our blogging and communication, our innovation and support efforts are really going to be centered around The Social Inbox as we truly think that's where the future is. We will be working with our base to help encourage the transition, I'm planning a webinar (maybe you could tweet it? ;))

Also, Adobe air has its limitations for innovation -- at the time, it was a good platform, but it's become less supported (recently dropped support for Linux) and apple and adobe are not exactly best friends. There's a lot of reasons to get all our energy focused on web (mobile friendly, etc).

~Tammy, CEO @MarketMeSuite

Brankica
Brankica

I don't think it is the same. You say "strong free offering" when with the free version, you only get 3 profiles. Not very strong, since Hootsuite has a better free plan. I think that was actually one of the big strengths of the MMS 3. I would not base my preference on "follow, unfollow" feature, because most people who are handling their Twitter manually won't need it, while those who like automation will probably use the Tweet Adder since it is a full blown automation tool.