Which Twitter management tools are you using at this moment? Are you using any, or are you just using the same old Twitter.com website? I always combine several tools and just can’t decide to stick with one, because all the tools miss something I like them to have. Not counting the occasional tweet from SocialBro or some other tools I use for analytics, three Twitter management tools I use the most are Hootsuite, Tweetdeck and MarketMeSuite. Ever since my bad review of MarketMeSuite and then the re-review where I showed how it improved, I get a lot of people asking me about it, and how it compares to Hootsuite. So, in attempt to lower the number of emails I get on the very same topic I present you:
MarketMeSuite vs HootsuiteBefore I get deeper in the comparison of Hootsuite vs MarketMeSuite, I want to mention that Hootsuite has a free option where you can use it for 5 social profiles, with limited options, while the paid option lets you have unlimited profiles and additional options. On the other hand MarketMeSuite (the current version) is free for unlimited profiles. The new version is in beta testing now and there will be limitations and different paid options available. So what we have here is free Hootsuite, paid Hootsuite, free MMS and a future paid version of MMS (limited analysis of this option).
How much do these tools cost?I know one of the first things people want to hear about is the price and what each price tag brings to the table. Pictures are worth a thousand words so I will let you see the screenshots of the price plans: For current and future free plans, the options offered, I would say that this is the order in which I would use the tools:
- Current MarketMeSuite
- Future MarketMeSuite (MMS v4)
Analytics comparisonI don’t see any analytics option in MMS but I do see there will be some analytics in the new MMS, I don’t know what will they be though. With Hootsuite, the free version, you get basic analytics. With the paid version, you get enhanced analytics (like Google Analytics and Facebook insights which is pretty useful to have in one place). For now, Hootsuite wins this one.
RSS feedsBoth tools allow you to feed a RSS feed to an account. Both let you add a prefix or a suffix to the tweet. You will get the most out of the RSS feeding for free by using:
- current free version of MMS
- future free version of MMS
- free version of Hootsuite
Number of social profilesThis is a big deal for me since I manage a lot of accounts for clients. Here is the break down of how many social profiles will you get with each version of the two tools:
- Current MMS – unlimited
- PRO Hootsuite – unlimited
- MMS v4 (paid) from 10 to 75
- Free Hootsuite – 5
- Free MMS v4 – 3
Team membersMMS wins this one since all of their plans have unlimited team members, while Hootsuite PRO has only one.
Follow – Unfollow – Follow back toolMMS wins this one again, I believe Hootsuite doesn’t have them.
FlaggingThis has to be one of my favorite features in the new MMS v4 (or dots in the old one). It lets you mark tweets with 6 different colors and keeps them organized like that. Considering how I use favorite tweets, and that I don’t want to favorite tweets just to follow up, this is a great way of organizing tweets to check later or RT them when I have time. One point for MMS.
Apps and social networksNetworks you can use with Hootsuite are: Twitter, Facebook, LinkedIn, Foursquare, Ping.fm, WordPress, MySpace and mixi. As far as I can see (for now) MMS is limited to Twitter, Facebook and LinkedIn. Another feature and one of my favorites with Hootsuite (works with free accounts too) are apps. Hootsuite lets you integrate more social networks than the default tool has. So for example, I added my Youtube account to my Hootsuite dashboard, so I can comment on my subscriptions’ videos straight from Hootsuite. MMS doesn’t have this option. Hootsuite wins this one.
UploadingMMS v4 has photo uploading for every type of subscription. With Hootsuite, you can upload both photos and documents. One point for HootSuite.
SchedulingAll tools can schedule tweets to go out at some future time but with some differences. Old MMS has the option to upload and schedule a bunch of tweets. What I like about this is that you can schedule tweets to go out every minute of the hour. With MMS v4, I don’t see the upload option. With Hootsuite, you can only upload a batch of tweets if you have the PRO account and it can be up to 50 tweets. They can only be scheduled at times that end with 0 or 5 and you can not put two tweets in the same time slot. This means it is pretty hard to tweet in blocks which I do on some of my niche accounts. Current MMS wins this one.
Browser basedThis is one of the things I really prefer with tools, I like them browser based. As soon as it is an “AIR app” it slows down my computer (since I always run a bunch of programs at the same time). So I like my tools to be located in my browser. Hootsuite is and the MMS will be. However, the current free MMS isn’t and it is an “AIR app”. Here is a graphic of how I see the options of these two social media management tools: