Membership sites are hot but not all are equal.
Sometimes your membership site is just a cash cow without much effort on your side, while in other cases no matter how much time and effort you invest, you see no return.
In addition to the quality of your site, a very important factor for its success, is the niche it is serving. There are good and bad niches and it does make a difference which niche you pick.
Here is a list of 7 good niches (not arranged in order of importance) for a membership site:
1. Make Money Online
It is hardly surprising that all present and would-be money makers on the Net will appreciate paid content that is available to a limited number of people only. They will gladly pay for it, if the fees are affordable. This is why all sorts of money making membership sites stand a good chance to become profitable venues.
Health is another topic that people are concerned about. It could be weight loss, fitness, the various types of addictions and mental conditions, or a particular disease. They all attract users and if you manage to convince them that your membership site is worth, it won’t be a problem to get an impressive member base very soon.
Some of the ways to increase the perceived value of a health membership site is to include recent news about the disease/condition that is hard to find elsewhere, to provide one-on-one consultations with top practitioners in the area, and to give early access to new medication/treatment. All these will convince your members that your site is worth and will help you to attract and retain your membership base.
Business is also a niche where people will be happy to invest their money in the form of a membership fee, provided the content you offer them is useful. Internet marketing and small business are two very lucrative subniches but as you can expect, the competition is pretty fierce there.
Another good thing about starting a membership site in a business niche is that you can attract corporate clients as well. Good side -corporate clients can be charged higher and they are easier to pay than individuals.
When you are desperate to find a partner, you will join any good dating site. Dating membership sites are popular not only because of the huge demand but also because a paid dating site filters the candidates.
Paid subscribers are the ones who are really serious about finding a partner (if you are not serious about finding a date, you will hardly be willing to pay the fee). Additionally, the privacy of a closed society, as a paid dating site is, gives more security to users.
5. Personal Growth and Learning
Personal growth is another niche with good potential for a paid membership site. It is true that there are tons of free personal growth resources on the Net but the indisputable advantage of such a site is that it is a great place for coaching.
If the fee is right, you can offer even one on one sessions (i.e. private lessons, if it is a learning community), which are much more efficient than self help, even if it is freely available all over the Internet.
It is not a joke that if it weren’t for adult type of content, many advances in Internet technology wouldn’t have happened. Therefore, no matter if we like it or not, we must admit that the adult niche is one of the most popular and profitable. Certainly, not everybody will be comfortable to start and run an adult membership site but since this is a profitable niche, it is also included in the list.
When you have in mind how many millions of gamers there are in the world and how willing they are to pay for tips and tricks for their favorite game(s), do I have to say that this is a niche where lots of money waits to be made? Your membership site could be about gaming in general or about a particular game – both approaches work.
These 7 niches are the most popular but also the most competitive ones, so if you start a membership site in one of them, you will face a lot of competition.
This is why you might decide it is wiser to go to a less crowded niche, especially if you have a passion for it. Your niche is key, but when there is less competition and above all – when you love what you do, results are better. So don’t feel obliged to start a membership site in one of these niches only because it is considered a top one.
Ada is the Blogger Relations Manager at WinkPress, which is a web resource about leveraging WordPress, its themes, and plugins to create versatile and unusual websites. Visit the site to learn more about WordPress membership plugins and follow them on Twitter.