How To Merge A Facebook Profile With An Existing Facebook Page

April 3, 2012 · 113 comments

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One of the neatest, but most step-intensive, processes available to Business Owners on Facebook is the process of “rolling” a profile into an existing page.

There’s lots of reasons this can be useful. For me, I did it because I was making huge changes to how I used my profile and did not simply want to dump all of the connections entirely.

It is worth noting that this will result, after a few days of settling in a multi-week increase in unsubscribes from your page. (Not every friend WANTS to be “just a fan”.) So when you see your unsubscribe rates jump in Facebook Insights you know why.

I suggest bookmarking this page and keeping it handy as you work through all seven steps below! (You could even plus, tweet, like and share it while you’re at it if you’re feeling kind!)

I also suggest reading through the details of each of these steps before starting any of them. (Particularly be aware of the bugs with the merge tool.)

How To Merge A Facebook Profile With An Existing Facebook Page

First: Backup Your Profile (However, you won’t get to take the contents, except the friends/fans, to the new page. This is just for your records.)

Second: Give all Pages & Groups you own another admin/owner. Because your profile is going away, it will not be able to own these items and if they do not have another admin/owner they vanish or fall into limbo. (Get a friend to help you.)

Third: Rename your profile to your desired page name. This will not work in all instances as Facebook has some filters but in many cases it will be helpful. (Particularly if you are using the page merge technique next.) There is no rename as part of the migration.

Fourth: Migrate your Profile to a Page, paying careful attention to rename it to match your existing page name BEFORE you convert it. The renaming step is important as an exact-match name is required.

Fifth: Merge your new page and old page using the merge option that is on the page with the vanity URL you wish to keep. Do not perform this from the wrong copy of the page or you will lose the better of the two vanity URLs.

Sixth: Try not to freak out for the next 24-48 hours while your fan count is very wrong (often zero) as this process gets a manual check by Facebook and it will be a bit before it is right.

Seventh: Spend the next two weeks “babying” the page, working to build EdgeRank (which has now become very diluted) and re-build engagement levels. Pay attention to unsubscribes (which will spike) and hides (again will spike) and to really observing proper care and feeding of the page.

 

This is the exact process I went through to convert my old Profile into a Page and then merge that new Page into my existing Page.

~ Kim ~
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PS: It is also worth noting, if you plan to create a new profile you will need to do so with a new email address. Then pass ownership of the Pages to your new account. Then remove the old account from the pages and delete the old account. (Remember, you can not keep 2 accounts per the Facebook TOS.)

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112 comments
miriamkelly24
miriamkelly24

I HAVE A PERSONAL PAGE I WANT TO MERGE WITH AN EXISTING FAN PAGE WHEN I CLICK TO CONFIRM MIGRATION IS SAYS I  WILL NOT BE ABLE TO ACCESS MY 1 PAGE. I PRESUME IF I ALLOCATE AN OUTSIDE ADMINISTRATOR THE PAGE WILL STILL BE THERE?

John O\'Meara
John O\'Meara

Hi Kim,

We are running into the error. We have submitted a bug report. If my past experience with Facebook is any guide, I will never, ever hear anything from them about the bug report! We have deleted the existing Page in hopes that we can then convert the Page but that takes two weeks ad we are in that waiting period still.

Thank you.

John OMeara
John OMeara

Hi Kim,Hope you are still monitoring this post because it gives the most detailed info on the topic that I have found. I am trying to convert a profile to a page. The account also has a page which is the same name as the business (also effectively the name of the profile). We have followed the recommended steps to convert the profile to a page. The intent was to then merge the newly converted page to the existing page. However it will not convert the profile to a page because it says we already have a page with that name. The existing Page has basically no likes and has never been utilized so we would be fine with deleting this existing page if it allowed us to convert the profile to a page. Thank you.

Randi
Randi

Kim,I\'m in the process of converting my profile to a page and then merging that with my current fan page. It has not yet been 24/48 hours. Do I need to wait until the likes on my new page have updated (right now they\'re sitting at 0)... or can I go ahead and merge the pages, where my friends from the profile will become likes on the fanpage?

Martin
Martin

What about converting a profile to a page with just one name? Is that possible since profile pages always have a first name AND a last name? And if you have many fans, it will be impossible to change the name of the new page...

cuddlefish
cuddlefish

Hi kim,

Is there a way to contact facebook to change my old page name? Cos i want to merge my other page wjth my previous page, but unfortunaty i cant change my the name of my old page cos it exceeds to the said 200 likes limit. Cos i want to merge my other page with my new page, but unfortunaty i cant change the name of my old page cos it exceeds to the said 200 likes limit.

Hope to hear from you.

God bless!

Justin
Justin

Hi Kim,

Thank you for this indispensable post. I'm about to embark on this somewhat nerve-wracking process and just wanted to pose a few questions to make sure I'm approaching it correctly. I really appreciate your input.

Here goes: I've just started a new job at a nonprofit and it seems they're using both a Profile and a Page (the former is the sole Manager of the latter). The Profile currently has slightly more fans (about 850 vs. 750).

I've added myself and other staff as Managers of the page. I believe what we must do is convert the Profile into a Page and merge the two.

However, based on your post and the comments above, I assume that the Page's "likes" will be rolled in with the current "friends" of the Profile, and we will end up with a single Page with about 1500 likes and NO content. Is that correct -- or will the content from the current Profile remain in place?

If I'm correct above in assuming that merging Page > Profile would wipe out ALL content, could I do some advertising just to boost my Like count on the current page, so that it's higher than the Profile friend count -- and therefore the Profile would be merged into the Page? If we did it that way, would the current content of the Page remain -- or would it again be wiped clean?

Thanks so much for your guidance!

Marlene
Marlene

Is it possible to keep my existing Facebook account if I want to change my email account address?

Chawn Crawley
Chawn Crawley

I've read through this and I realize it's not a recent post. I'm hoping you still monitor it, Kim. I have just now created new "Personal Profile", set it up as an administrator to the existing page I had (which was Chawn Crawley Photography). I then took my old personal profile and turned it to a business page (Chawn Crawley).

So what I'm in the process of now doing is "Merging" the two Business Pages together to form one unified Page using "Chawn Crawley Photography" as the pilot Page.

I made my way through the process to do this and it finished with a confirmation window saying "Facebook will email you shortly".

So, the big question is, "Any idea how long before this email arrives and that Page-Merger takes effect? I'm kinda stuck in limbo right now...

ingrid
ingrid

Hi Kim!

I have a question: Under my facebook profile, I created two pages about blogs that I have. I would like to merge just these two pages into a facebook fan page without changing my own personal profile. Do you have an idea on how to do that?

Thank you!

JLOM
JLOM

I have a slightly different situation. I've never created a personal profile. I created a business page, but it seems to be pretty worthless unless linked to a PP.

How do I best create a PP and link it to my existing BP?

Jerry
Jerry

Hi Kim

Cheers for the detailed write-up.

I did however run into a bit of a wall with this.

I backed up my profile and migrated it into a page, but couldn't change the name to match my existing page name since it was only 1 word (Nomad) which facebook just didn't let me do. Now I'm stuck with 2 pages with roughly the same amount of likes (the new one has a slightly lower number). The merge link won't show up on either of them and I even tried to manually resolve it by following this link: https://www.facebook.com/help/contact/?id=238908726149664

which got rejected yesterday.

The pages are virtually identical and the only thing different about them is the name (old one being Nomad and the new one being Jerry Nomad)

Any ideas?

Amoda
Amoda

Hi .. I'm following Kim's instructions on merging Profile to Page and there is no merge button option in the Resources section of my Page .. any suggestions please?

Grayson Boucher
Grayson Boucher

hey Kim,

thanks for the awesome insight on this topic/issue. Question though.. i'm having trouble executing the merging of my personal facebook page to my existing facebook fan page. Reason being, i cannot rename my personal facebook page, which disallows me to be able to have the 'merge duplicate pages' option appear. So I am unable to execute the process. Any ideas to get around this??

Helen
Helen

Hi I've set up this page using my gmail account. I now realise that setting up just as a page I can't do a lot of functions like invite people to events, invite people to join my page. I've looked at fb help and it says it needs to be linked to my personal account which is with my yahoo log in. I've tried doing it the way facebook suggests but it doesn't work. Please help how can I get my profile to have ownership of this page..

Jeff
Jeff

Hi Kim,

Long ago, I set up a user profile for my business (and set the business name as the username). Then along came pages, and I set up a page for my business.

Is there a way to merge the two so that the PAGE gets the username (i.e., facebook/username goes to the page instead of the profile)? And do all the profile's friends get converted to Likes in the new page?

Thanks.

Kevin
Kevin

hi Kim, Do you know if it's possible to set up an existing fan page under a different personal profile than the one it's attached to now? My ad account in my current profile got shut down for some reason, and I am trying to figure out how to run sponsored posts on my fan page, and was thinking the only way would be to transfer my fan page to a different personal profile where the ad account is still active. thanks in advance, Kevin

Mathijs
Mathijs

Hey, is it also possible to migrate your friends to become fans of your company page without deleting your existing profile?

Karen
Karen

Hi I changed from a Facebook Profile (as /my.name) to a Page (/thenewname)

I’ve realised that was stupid. I've made a huge mistake as I've lost all my friends but more importantly and dramatically I have lost membership to professional groups I belong to, such as ATWEP (Australian Travel Writers Editors and Photographers) and ASTW and no longer receive messages and notification from these groups. 


I jumped the gun and should have kept the personal profile and first created a fan page with that new name, and kept my own name with the profile page.

How can I change back from a fan page to a profile and, if I do that. can I get my original name back (/my.name which now shows up as "Page doesn't exist") and will my memberships still show up/recognise me or will "/thenewname" go with the change and then not be able to be used on the new separate fan page I create (kind of crucial as it's my moniker on everything!). Hope you follow me. Complicated I know!

BTW I did download a content zip archive first. However what do I do with the zip file? How do I get all the content- posts etc- on to my renamed Page? I have not found any instruction anywhere on how to do this. Surey Facebook doesn't expect you to individually upload each photo and folder etc - that would take hours. Of course this question is irrelevant if I can go back to a profile but maybe not if that profile has ceased to exist.

regards

Karen

Kathleen
Kathleen

Hi Kim,

Recently I found out that you are able to have both the "Like" button as well as the "Add as Friend" button on the same page. Do you know how to go about this? Thanks!

Dana
Dana

I have a personal account and set up a 2nd personal account with a fan page associated with it. Now I want to move the fan page over to my original personal account, along with its URL, and delete the 2nd personal account. Can you please tell me how to do this?

Martin
Martin

I created a profile under one email address and assigned a vanity url. Not a month later, I was instructed to created a page using the same URL name -- which was really the name of our campaign. That page was created off of my personal profile since I was already an administrator to two separate pages.

Is there a way to transfer the original URL to the newly created page even if they have different profile login ID's? Right now, the page url is www.facebook.com/pages/name, but we'd like it to be www.facebook.com/name

Thanks.

Martin

Z
Z

I have a profile page and a fan page, I want to merge the pages into one fan page, however I have pending friend requests on my profile page that I can't accept because I've exceeded the limit of 5,000 friends for the profile page. Ideally I want to somehow accept the friend requests to then turn them into fans on the fan page once I merge the pages. I just don't want those friend request/potential new fans to go to waste and be wiped from the system, when their useful numbers

Wendy
Wendy

Hi Kim,

Many thanks for all the good, hard to find info.

I am in the process of fixing the Profile and Page of a nonprofit organization.

They are using a profile for the organization and also have a page.

For some reason they have been updating both. After reading this it made sense to convert the profile to a page and merge the two pages.

The profile has more friends than the page has likes. But I want to keep the URL of the existing page as the profile URL is radically different and makes no sense (in terms of a name that identifies the org). I’m also having difficulty changing the name on the profile to match the page as it would have “organization” in the name.

Would it make sense instead to change the profile to a page and delete the converted page? I would certainly let the current friends on the profile know (there are less than 100 and many have already liked the existing page). The existing page would be kept.

The org has given me the login and password but I would have them add me as an admin as I assume if the profile is converted to a page and that page deleted things can get lost in the ether?

Hope this makes sense and wanted to check that I’m not missing something here.

Thanks in advance for any insight.

-Wendy

Elke
Elke

Hi Kim,

thank you so much ,

Actually I have a profile page which i succeeded 5k friends and i want to merge it to my already existing fanpage which has about 4,5k likes . what should i do ?

thanks again

Elke

Emily Fagan
Emily Fagan

Thanks, Kim, that's what I was afraid of. Since I wrote my note I found out that I can comment on some websites as my PAGE... at first if I were logged in as my PAGE I couldn't comment anywhere, but when I changed the spelling of my name on my page, suddenly I could... not sure what was up with that, but now I have found I can comment in various places, like on my own website, while logged in as my PAGE... and that was my main interest, as I wanted to enable FB commenting on my website, but only if I could respond to commenters as my PAGE and not as my PROFILE...

Emily Fagan
Emily Fagan

I started using FB by setting up a Page. But then I found out I couldn't communicate with anyone (I couldn't Like or Share things, I couldn't write on friends' walls, etc.) -- because it wasn't a Profile. So then I set up a Profile. I don't like using my profile, so consequently I never Like or Comment on anything. I want to do all this as my Page. But it seems that is not possible.

If I merged my Profile into my Page, would I be able to Like and Comment on things, or would I lose that ability because I don't have a Profile any more?

Kim Castleberry
Kim Castleberry

Are you still running into this bug John? Did you submit a bug report?

Kim

Kim Castleberry
Kim Castleberry

Yes, wait on the numbers to settle before you merge or you'll lose those not accounted for. Good luck!

Kim

Kim Castleberry
Kim Castleberry

Now that the merger rules aren't 100% match requirement (but close match) you may get those to merge. I can't promise you will though. It all depends on whether FBs automated tool feels they are "close enough". A rather odd algorithm for that.

Kim Castleberry
Kim Castleberry

That's a great question and it certainly is! In your account settings, where you specify an email address, you can first add a new address... then confirm that address... then make it your primary address (and thus your login) and then remove the old one. No loss of anything, Marlene :)

Kim

Kim Castleberry
Kim Castleberry

Usually about 3 days but can be as long as 14 days. Hope that helps!

Kim

Kim Castleberry
Kim Castleberry

Ingrid, as long as their names match close enough that FB will allow it, and as long as your in a country that has access to the merge tools, you will find the link you are looking for in the admin panel of either page, under the resources tab.

Kim

Kim Castleberry
Kim Castleberry

Sounds like you tried to merge them into the one with the name that is more likely to be confusing "Nomad"... rather than to merge into "Jerry Nomad". Try merging that direction instead.

Kim

Kim Castleberry
Kim Castleberry

Amonda, Facebook has done the same thing with merge that they'd prior done with large page name changes... meaning that international admins don't have access to the button. You'll need to work with a USA based consultant to get it to happen. Sorry for the disappointing news.

Kim

Kim Castleberry
Kim Castleberry

As long as the current profile has more friends than the current page has fans, that would be the end result of this process, yes!

Kim

Kim Castleberry
Kim Castleberry

Yup Kevin. You have to transfer ownership of the page, the same way we do when we sell a page. Have the "new owner" like the page. Then use the "old owner" to add the "new owner" as a manager level admin. Double check that the new owner has admin rights. Now have either owner remove the "old owner" from being an admin.

Kim Castleberry
Kim Castleberry

Karen, I'm sorry to hear you have had such a painful experience. Yes - it is VERY important to understand that when you do this, that the profile is going AWAY completely. That is why the groups one owns have to be given to someone else. As pages can not be a member of groups, the access to the group is gone.

I completely understand what you are asking. However, the answer is that there is no reverse migration path. The things you have given up are gone and you have moved into the business account pathway.

Regarding your "surely Facebook doesn't expect"... actually, yes they do. A whole lot less than friendly and intuitive I know! Sadly they don't consult me on such things!

Kim

Kim Castleberry
Kim Castleberry

No, I think you likely are thinking about the "add as friend" and the "SUBSCRIBE". Subscribe is similar to like but belongs to profiles. Like belongs only to pages.

Kim

Kim Castleberry
Kim Castleberry

The fan page is the easy part. Have the profile you want to retain, become the admin of the page. Then have the profile you are planning to delete remove themselves as admin. (This assumes no one else is also admin).

The profile you are going to delete can change it's vanity url once. Change it to something different (won't matter since you are going to delete that profile). That would in theory make the URL available if and when, if ever, Facebook releases it back into circulation. Assuming the profile you plan to retain has not changed it's URL once before, when the url becomes available (could be weeks), you should be able to assign it.

Kim

Kim Castleberry
Kim Castleberry

The owner of the profile in question can convert the profile to a page. Once it is a page, then the second login account can be made into an admin with full rights. Keep in mind that we are not necessarily transferring URL ownership as much as we are simply merging pages which does result in the loss of one URL.

Kim

Kim Castleberry
Kim Castleberry

The only way you "MIGHT" be able to get around this is if your profile had also liked a bunch of pages. Because likes given don't convert to anything but DO count into the 5k cap... you could UNLIKE every page you've liked and see if you can get below 5k and then friend those folks. Otherwise, yes, they will be lost in the conversion.

Kim

Kim Castleberry
Kim Castleberry

If you're considering deleting the converted page - then I would notify the "friends" of their need to fan the page well before you do the conversion. Before the conversion, the page has substantial edgerank with it's "friends". This means it has decent visibility to it's friends and this helps get the word out. Start directing those friends to the new page now, taking some time to let as many be aware as possible. In fact, if the profile has access to it, I'd use the promoted post feature to promote mention of the page to the friends. Then, once you feel you are as close as you are going to get, I'd do as you'd suggested and convert and then delete the page. You should be good to go.

Kim

Kim Castleberry
Kim Castleberry

Elke, as I have documented here, I would go through the process of converting the profile to a page and then merging the two pages. (Then I would create a fresh profile.)

Kim

Kim Castleberry
Kim Castleberry

Pages can not like and comment on PROFILES. They can however like and comment on other PAGES. This is an important distinction. Because a page has no FRIENDS there is no content accessible to them to be interacted on (and the recently added public/subscribe feature does not allow pages in either).

If you merge your profile into your page, you will then have a page and no profile. You will have a newsfeed composed of only pages that your page has liked and you can like and comment on them. However, you will have no friends as you have no profile.

Kim

Randi
Randi

It's been several days (5) and my newly converted page still has 0 likes... I'm not sure where I went wrong... I think I followed directions to a T... any chance facebook will help me troubleshoot or is it likely I won't get a response? How do I submit an inquiry?

Jerry
Jerry

Thanks for a quick reply.

I tried both ways and still no luck :S

Would it have something to do with me not being a US based administrator?

Kevin
Kevin

Kim, I can't thank you enough for your help on this! Greatly appreciated, Kevin

Kim Castleberry
Kim Castleberry

You need to go through the bug report page, then report a bug in a business page, then report the bug in YOUR page, provide them the URL and details of the issue. Do not expect a human response but if they look at the ticket they will sort it out. It's disappointing we don't usually get a human response when their stuff breaks.

Kim

Kim Castleberry
Kim Castleberry

You said you actually got a rejection email back from them. If so, then the answer is no. Had you gotten zero communication from them, the answer would have been yes.

Kim