What Social Sites Are Millennial Teens Favoring Today?

socialmedia-150x85Oh Where Oh Where… 
Have The Teenagers Gone… 

While it’s very easy to get caught up in the day to day “this is hot right now” scenarios… a successful business person is always acting in the present but preparing for the future. 

Majority of the people online today, don’t remember a time before Facebook was “all that”.  

But before Facebook, was MySpace. 

Before MySpace, was AOL.  (Everyone swore nothing would ever compete with AOL.)

Before AOL was Prodigy (Everyone swore nothing would ever compete with Prodigy.)

Do you see a trend here? 

It’s not that “Facebook is dying”… but rather that once something hits critical mass and becomes a COMMODITY, it also loses some of its unique and exclusive appeal and loses the interest of the TRUE influencers of social culture. 

No, stop looking at your klout score. If you’re reading this, I don’t mean you (or even myself). 

I mean sub-13 to “old” 25 year old bracket. 

They will, over time, change the web as you know it, and are the ones who will continually define where it goes moving forward in terms of social sites and “hot sites”. 

Two recent posts are noteworthy, summing up a variety of things I see happening: 

Tenth Grade Tech Trends by Josh Miller

Reply to Tenth Grade Tech Trends by Garry Tan

Here’s what we see a lot of today and I think this may shock you (though it shouldn’t):

Teen-Social-Media-Useage-1Thank you Garry Tan for providing the work to put together the data and image above. 

My guess would be that you may have spotted Instagram as a key player… but missed both Tumblr and SnapChat. 

(SnapChat is so hot right now that Facebook outright stole the idea and integrated it into their new iOS only app called Poke.)

But Tumblr…

Even I, who is has a brand that would impossible to disentangle from WordPress and Facebook, can no longer ignore this ever rapidly growing giant!

This personally was enough to push me into picking up, today, a very affordable course about Tumblr that I just came across. (Still reading it.)

Tumblr has already begun pulling traffic AWAY from many other social platforms as it becomes a hub of recreational arts such as musicians, bands, live events and more… but the power doesn’t stop there! 

Think maybe it’s not for you?  Even key industry players like Search Engine Land now have an active Tumblr account!

Even better is that Tumblr has been growing steadily and consistently and is not likely to be a rapid crash-and-burn that is common in overly hot sites. There’s enough stability and consistency here that putting a little time into learning about it is likely a wise use of your time.  

What do you think about this graph?

Is it consistent with the young millennials in your family?  

Is there any site you are surprised performed higher or lower than it did (or was missing from the survey)?

Share your thoughts below!

~ Kim ~
Simple Tech Tips For Marketing

PS: If you’ve written educational articles about Tumblr, on your blog, or know of one on another blog, you are welcome to share it in the comment below. Please only share one link or the spam filter will get cranky. 

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55 Comments on "What Social Sites Are Millennial Teens Favoring Today?"

2 years 4 months ago

This teenager thought MIRC and ICQ were rockin :)

Well, back when I was a teenager that is… I remember the world before Facebook. I remember it!! *gasp*

2 years 4 months ago

Hi Kim, I was wondering where they’d gone. I remember using Tumblr back in about 2006 or maybe 2007 when Ed Dale recommended it in one of his 30 day challenges. Back then, it was just like a community blog platform, and was popular with google of course..

2 years 4 months ago

Hi Kim. Thanks for this update! The figures are quite surprising. Its time, I took Tumbl’ing seriously :)

2 years 4 months ago

You’re absolute right. I am not using Snapchat or Tumblr, but I know that teenagers are. I have talked to several in Norway and I see what they’re doing, but at the moment, there’s just too much going on to be focusing on everything :)

On the other hand, I need to make the switch sooner or later. At the moment, I have more than enough with Facebook, Twitter, LinkedIn and Google Plus.

2 years 4 months ago

The only issue with Tumblr is that you can only be educational. There terms prohibit affiliate marketing. Other than that it is a great platform, one I haven’t used to its full potential.