Are Your Email Newsletters
Did you know that anywhere from 20% to 50% of your email newsletters are read on a mobile device?
If you’ve not considered it before, you may be amazed to realize that your email newsletters have even more mobile “visitors” than your website does!
By now, you know the importance of having your website able to handle mobile visitors correctly, but what about your emails?
On an email-by-email basis, you may see a “low” of 20% mobile opens but over time, more than 50% of your readers will check some of their emails from a mobile device.
And your emails will either be up to the task or fall on their face!
EmailMonks offer a service to convert any professional PSD graphic “mockup” into a mobile responsive email theme.
Another option is to take advantage of GetResponse and their new mobile compatible themes and then double-check your modifications using their very powerful “email inspector”.
I enjoy my GetResponse account and am a happy affiliate. It’s one of several email services I have accounts with.
The email inspector feature lets you have a look at exactly how your email will appear on a wide array of desktop and mobile devices and comes in really handy!
This is just one of the many ways that ESPs (Email Service Providers) are making it easier and and more user friendly to ensure that your message looks perfect every time on every device!
Your audience has gone mobile – isn’t it time your business did?
~ Kim ~
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