Busy Day In Twitter-Land!
Here’s four changes to keep an eye on!
1. Twitter.com Gets A Revamp!
Twitter announced even further changes to the twitter.com site …. including some rather distinctive layout changes.
Most notable to most marketers is that it appears there will be further loss of room to create custom background. No one knows for sure yet however.
2. Twitter Introduces Brand Pages
Following fast on the footsteps of Facebook, Google+ & LinkedIn… Twitter has announced that it will be begin offering brand pages to businesses.
Currently available only to the 21 launch partners and not yet (but coming soon) on the mobile client, these pages have created quite a bit of chatter.
Here’s an example of Disney-Pixar’s branded page:
At this point in time I’ve been unable to find out when they may be available to additional businesses and if they will require verified accounts, etc. There’s a lot of info not known yet.
3. New Twitter Share Button
You may have noticed, if you use the official twitter buttons that they are not bright blue anymore!
Some folks are not thrilled with them but I find them much less obnoxious on websites that are using a large amount of white. These are a little more classy. It will be a bit however, before visitors adapt and a short term drop in RTs from posts would not surprise me.
4. Embeddable Tweets
Bloggers and website owners often ask how they can embed a tweet into a blog post…
The two usual answers have been to either take a screenshot (my preferred) or to use a plugin like “Blackberry Pie” which I have trouble recommending be run for only a post or two.
Now when you open an individual tweet’s url, there will be a small “embed” link that will open a popup box that will provide the html necessary to embed the tweet. That makes tweet embedding work just like adding a youtube video embed code to your site.
I don’t understand how this will work for tweets as they age though since twitter does not seem to keep tweets forever.
You can read more about embedding tweets in your website here.
5. A Faster TweetDeck
TweetDeck, the competing twitter client to my much loved Hootsuite, has finally gotten some attention paid to one of it’s biggest stumbling blocks…
Up until now, it’s been an Adobe Air based app. Adobe Air apps can be sluggish, making them unpleasant to people expecting lithe performance.
TweetDeck, who was officially acquired less than a year ago by Twitter, now has available Windows and Mac clients that do not depend on Adobe Air and bring much better performance.
If, like me, you haven’t been to their site in a while you might also be surprised that they also now have a web version available. While not even fractionally as full featured in the web client as Hootsuite is, this is a nice addition as well for those that are TweetDeck loyalists.
I really like that the Twitter client space has two strong players. This keeps innovation happening and gives us alternatives. Will these changes to TD be enough to see it win as many awards as Hootsuite does? That remains to be seen!
Wow what a list! Twitter didn’t hold anything back this week as it attempts to reposition itself as a social site that is still viable in the current market.
Brand pages… alright sure, I can roll with that. New profile layouts? That’s going to depend on if the new layouts actually improve the experience of the casual user.
I’m not thrilled at the prospect that we may lose further background space but I’m not going to fret either. I would not have new backgrounds made for a couple weeks till the dust settles though. (The same is true for YouTube backgrounds which are also going to need redone in many cases.)
New buttons? Cool. Embeddable tweets? Real cool. Twitter working hard to stay competitive. Super cool.
Alright, that’s all the cool I got for ya today ;)
Leave me a comment and let me know what you think!
Taking the Headaches Out of Internet Marketing
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