Facebook Fan Page Fear Factor aka What’s REALLY Going On With Page Visibility and Reach

October 31, 2012 · 27 comments

in Business News, Facebook

Social Marketing News
Update

Your source for news your business can use!   

Rather than Georgia being on my mind, this week… it’s Facebook… and specifically those can’t-live-with-‘em but can’t-live-without-‘em Facebook Pages!

Facebook pages, specifically their visibility (or lack of), has been the cause of a huge amount of headache and chaos the past couple weeks… 

Here’s what’s going on… 

 
 

I know that video was long but I hope that it not only made clear the current trouble but also the things you can do about it. The upcoming feature is going to be really handy as well for many business/fan page owners. 

=========================
Facebook Marketing MASTERCLASS with Mari
You’re invited!!
All-new 8-week online course starts March 17th.
Come join us at the MasterClass!
=========================

00:05        The Elephant In The Room, Facebook Page Reach
00:50        Facebook Is Free?!
01:17         Facebook Promoted Posts
02:10        Learn More About Edgerank
04:42        Top News Filter (Uses EdgeRank) vs Most Recent Filter (All Content)
05:20        Reach of Profiles? Maybe 20-25%
06:00        Is Profile Reach Down?
06:25         The Evolution (Decline) Of Page Reach
07:45        FMC Conference Reveals 16% Average Reach March 2011
09:55         Many FP Page owners never knew that they were not reaching all fans.
10:15          Fans do NOT equal Optins
11:16          Get those fans on a platform you own!
11:33          Fans are a metric but not an asset
11:45          Facebook proved they can take your fans away
12:30         Facebook is an Ad Company
13:13         Is your page serving you?
13:47        The Fearful Viral Message
15:27        Facebook Interest Lists 
17:14        Organic Reach Dropped From 15% to 10% average (1) & (2)
17:40        Promoted Posts = More Pages In News Feed
18:25         Facebook Pages = Pay-to-Play Model
19:00        Facebook Pages have not had full visibility for ages
20:40        Businesses Pissed Of Facebook Reach Decline (1) & (2)
21:00        Facebook Promoted Post pricing does not scale. No Agency or Tiered Pricing
22:44        What can we do about this mess?
23:43        What my reach insights look like
25:40       Self-Branded Biz
27:42       Non Self-Branded Businesses
                            – Marketing Budgets – Learn EdgeRank
28:27        Facebook Page Notification Feature Coming Soon
32:10        Is there still benefit in FB Pages?
33:45        Now you know what to make of this FB viral message

Do you use a Facebook business page? How have these changes impacted you?

~ Kim ~
Simple Tech Tips For Marketing 

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27 comments
Dennis J. Smith
Dennis J. Smith

Have you talked about "Get Notifications"? That's what I've been talked about because it benefits the page owners and those who follow the page. I thought it has been rolled out to all pages now under the "Like" button? Good information because you are right about a lot of misinformation out there.

Hayder Abbass
Hayder Abbass

Hi Kim,

Our Facebook page posts used to get around 500-750 views by our Facebook page followers around a month back. Now we get around 250-300 views! This is despite that our active Facebook followers have increased much over 10000 followers now, but only very few hundred of them see our posts in their feeds! it looks like Facebook is broken on purpose to promote the Facebook promote feature.

Thanks for giving us your insight on this issue.

mzillur
mzillur

Grеаt іnѕіght, Kim, оn thе соnѕtаntlу сhаngіng “fасе” оf Fасеbооk fоr buѕіnеѕѕеѕ. Oрроrtunіtіеѕ аbоund thеrе аnd buѕіnеѕѕеѕ nееd tо fіgurе оut hоw tо lеvеrаgе thе tіmе thе аvеrаgе соnѕumеr іѕ ѕреndіng thеrе… аѕ орроѕеd tо раѕt and It is good post.

Kristine
Kristine

Hi Kim! I've been leveraging this platform from almost 3 years now but I still find myself struggling to generate leads and sustaining their engagement. This is has been most helpful and informative. Thanks!

Jessica vanZyl
Jessica vanZyl

Hi Kim,

Thanks for this information, it's hard to stay up to date with all the changes with especially Facebook!!

Thanks again,

Regards, Jessica.

Amrik Virdi
Amrik Virdi

Grеаt іnѕіght, Kim, оn thе соnѕtаntlу сhаngіng “fасе” оf Fасеbооk fоr buѕіnеѕѕеѕ. Oрроrtunіtіеѕ аbоund thеrе аnd buѕіnеѕѕеѕ nееd tо fіgurе оut hоw tо lеvеrаgе thе tіmе thе аvеrаgе соnѕumеr іѕ ѕреndіng thеrе… аѕ орроѕеd tо раѕt mеdіа ѕрасеѕ.

And, еvеn thоugh fасеbооk саn bе раіnful (аnd іѕ соnѕtаntlу сhаngіng) I wоuld аrguе thаt’ѕ thе nаturе оf оnlіnе mаrkеtіng. Wwоuldn’t wе bе соmрlаіnіng, оr hаvе tоtаllу аbаndоnеd, Fасеbооk bу nоw іf thеу dіd nоt оffеr thеѕе mаnу орtіоnѕ аnd сhаngеѕ, еvеn tо uѕ humblе buѕіnеѕѕеѕ? Tаkе MуSрасе аѕ јuѕt оnе оf mаnу еxаmрlеѕ оf аn оnlіnе рrореrtу thаt bесоmе tоо соmfоrtаblе wіth іtѕ “ѕрасе.”

Thаnkѕ fоr аllоwіng mе tо соmmеnt!

Celeste Smucker
Celeste Smucker

Very useful and interesting...it's obvious that I need to learn a lot more about using Facebook effectively. Thanks for all the resources you provide.

Gary Young
Gary Young

Hi Kim,

I do use facebook for business. I find it a helpful tool to stay connected and grow my business. Thank you for sharing this article.

Angela Arnold
Angela Arnold

Thanks a lot for this post, Kim. I have to get back up to date on all of my social media, and I am planning on updating my Facebook page soon. Thanks for all of the training. It is challenging to stay current on all the the changes, and you do a fantastic job of keeping us informed of the most important changes.

Morgan
Morgan

That was great, Kim. I knew something was going on with the reach and pulled way back from my public (biz) page to wait and see what was going on. I also heard and it seems accurate that Liking pages, especially obvious businesses, that that info. is collected by FB and represented in the types of ads streaming down the right-hand column. Obviously, to be revenue-based, it seems FB would be streaming ads my way, while collecting my preferences. I have stopped entirely Liking pages, for this reason. While many pages don't outright sell anything, FB is still collecting and catering, right? It's interesting b/c I know that some of my friends have Liked 100's of things/pages, etc. Won't they just get slogged at some point? I also notice how now some ads have begun to stream in the newsfeed, although they look like articles, rather than the original ad. I know that seeing your friends names show up as "liking" certain businesses is part of FB's collection of ppl to sell more. I appreciate what you have explained in your vid clip and look forward to learning more. Thanks!

Mentor Mama
Mentor Mama

My Dear Kim,

I LOVE YOU! I am so sorry that I have been off the grid, but I am back because YOU ARE THE BEST! What a fabulous video and incredible info. I have been stressing about how to stay current.....DUH......Just Ask Kim!

Men

Mitch Mitchell
Mitch Mitchell

Good stuff Kim. I recently wrote on the same thing after having it kind of smack me in the head one day even though, as you said, it's been going on for awhile. Now I'm wishing I did a video but you definitely look better in yours than I would in mine. ;-)

marquita herald
marquita herald

I love this post Kim, in fact I've bookmarked it and I'm going to watch it again this weekend. As an author I am definitely in that self-branded category, and the funny thing is I've been toying with the idea for awhile of just focusing on my profile page because the interesting exchanges almost always seem to happen there anyway! Short term, I can't see actually eliminating my page, but maybe shifting my focus and more activity to the profile page and work on building that up (this is me talking to myself on your dime :-))

Mattgeib
Mattgeib

KIM:

Thanks so very much for this awesome video!

It was more than Worth the 34 minutes I spent.

You are a gifted communicator of these tech issues

making it easier to understand by guys like me who

get lost in all the tech mumbo jumbo.

Thanks Again

Matt Geib

Nick Catricala
Nick Catricala

Kim, wow, you sure know your stuff... thanks so much for taking time to clearfy the so caled mess with FB... As you know, I need help to do a lot with the tech stuff on the internet, so I asked a friend to check yoru video with me... and she was amazed of teh knowlege and teh clear instructions how to do what needed to be done in order to be on teh right track with FB...and the brake down of the video.. wow, that was truly soemthing you do not see anywhere UNLESS you pay big bucks.

Thanks so much for all you are doing for everyone to be on top of certain issues that with out your support, they would never be known (for me anyway:-)

Thanks once again.

nickc

Ulrike Maria
Ulrike Maria

Hi Kim, thank you for this great info. I've been buying ads for my page for a while now, and even though it's not that expensive, you just explained that out of my 2,000 fans really only 200 see my post. I will keep learning!

Patricia Weber
Patricia Weber

First aha - now I feel better about WHY my reach has declined! And even better, it's not my fault. Thanks for that!

Facebook has not been beneficial for me. I started with just friends in 2005. Around 2009 I created a FanPage. I am close to leaving because for business - except for some collaborations - I have not monetized, cash revenue, any of my effort there.

Currently I have launched a tee shirt business - https://www.facebook.com/ifeeltshirts - and one of my partners is using Facebook for us to at least get - analysis of our market.

Your video explanation is SOOO valuable. I have been wanting to use the Promote Posts albeit a cost, as a last chance to test it's viability for my target audiences, introverts and shy who have to market who sell.

Thanks so much Kim. Looking forward to finding out when the FB page notification happens. Maybe, maybe not.

Leslie Denning
Leslie Denning

Yikes. I need to go through some other Facebook tutorials here. This is kind of Greek to me. I haven't focused much on Facebook until recently. It's moved up the to-do list big time. You have so much knowledge it scares me :) Thanks for all you do.

All the best,

Leslie

Brian Hawkins
Brian Hawkins

Like Lisa, I tried a promoted post last month. It was just a post about a Hangout on YouTube and the $10 generated 8,081 Impressions, 58 Clicks, 62 Actions. Ultimately, that's probably not worth the investment but that was my first attempt, I did zero research and had no idea what I was doing.

Donna Turner
Donna Turner

I knew we could count on you, Kim. Yesterday morning I discovered that viral message on one of my clients' pages. I thought we had been hacked. (Because I knew from listening to Kim that those messages are usually not all true)

I almost called you on the spot!

Turns out the client was just trying to be helpful, and posted something she saw trusted friends posting.

Kim saves the day! Thank you for all you do for us.

Tim Somers
Tim Somers

Great overview Kim, I totally get this but have struggled to get my clients to understand that FB is a tool and requires a budget just like all of their other marketing platforms. I actually love the promoted posts - this gives ME control and puts me ahead of the competition, since I know they don\'t get it and will not spend the money to be top of mind.

Lisa
Lisa

Great explanation Kim. Interesting how many pages and profiles are competing with each other now.

I noticed it myself big time just yesterday on one of my pages. Over 1,000 fans and only 10 saw the post! When I did a small campaign to promote a post it was around 400-500 fan reach. You think promoting it will give you 100% coverage for paying. (It was small like $5 or $10).

I loved your suggestions on interests, working on it now as I'm listening.

I love close friends list. Glad to know it's coming to fan pages. Guess we really have to teach our fans too.

What a great video Kim - I don't know how you did this for the 33 minutes without any pause or error - (I don't think I've ever watched one this long before.)

Thank you for sharing - this was extremely informative Kim!

Ileane
Ileane

Hi Kim, this is a great overview of what's going on with Facebook and Edgerank.

I use promoted posts at work and sometimes they perform great and others not so much. The niche is really difficult because I'm targeting college engineering students but most of them aren't interested in seeing stuff that is related to engineering when they are on Facebook so it's a pretty tough nut to crack.

On the personal side, I'd love to hear more about the "self-branded biz" versus a regular brand. How does one go about decided how they want to promote themselves on Facebook? For example, I notice that you are using personal branding or self-branding on Facebook but on Google + you have a business page for your blog. How did you decide what to do where? Any tips would be appreciated. Thanks Kim!!

Facebook Users Outraged Over New Extortion Model
Facebook Users Outraged Over New Extortion Model

[...] Kim’s post Facebook Fan Page Fear Factor aka What’s REALLY Going On With Page Visibility and Reach for a complete listing of what she covers and the time each point she makes appears on the [...]

Kim Castleberry
Kim Castleberry

Hayder, that's some very unfortunate numbers but sadly not really different from what is facing everyone at the moment. Things have been pretty bleak in the area of "reach". I'm not sure what the outcome of this will be but I know it's frustrating everyone.

Kim

Kim Castleberry
Kim Castleberry

I agree Amit, Facebook MUST be doing something right to have the huge number of daily active users. I think lately they've been a little heavy handed in their tactics but I think they also know that they have to keep moving things forward or they'll become Myspace to some young upstart. It's always a tradeoff, isn't it?

Kim

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