Social Marketing News
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Rather than Georgia being on my mind, this week… it’s Facebook… and specifically those can’t-live-with-’em but can’t-live-without-’em Facebook Pages!
Facebook pages, specifically their visibility (or lack of), has been the cause of a huge amount of headache and chaos the past couple weeks…
Here’s what’s going on…
I know that video was long but I hope that it not only made clear the current trouble but also the things you can do about it. The upcoming feature is going to be really handy as well for many business/fan page owners.
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00:05 The Elephant In The Room, Facebook Page Reach
00:50 Facebook Is Free?!
01:17 Facebook Promoted Posts
02:10 Learn More About Edgerank
04:42 Top News Filter (Uses EdgeRank) vs Most Recent Filter (All Content)
05:20 Reach of Profiles? Maybe 20-25%
06:00 Is Profile Reach Down?
06:25 The Evolution (Decline) Of Page Reach
07:45 FMC Conference Reveals 16% Average Reach March 2011
09:55 Many FP Page owners never knew that they were not reaching all fans.
10:15 Fans do NOT equal Optins
11:16 Get those fans on a platform you own!
11:33 Fans are a metric but not an asset
11:45 Facebook proved they can take your fans away
12:30 Facebook is an Ad Company
13:13 Is your page serving you?
13:47 The Fearful Viral Message
15:27 Facebook Interest Lists
17:14 Organic Reach Dropped From 15% to 10% average (1) & (2)
17:40 Promoted Posts = More Pages In News Feed
18:25 Facebook Pages = Pay-to-Play Model
19:00 Facebook Pages have not had full visibility for ages
20:40 Businesses Pissed Of Facebook Reach Decline (1) & (2)
21:00 Facebook Promoted Post pricing does not scale. No Agency or Tiered Pricing
22:44 What can we do about this mess?
23:43 What my reach insights look like
25:40 Self-Branded Biz
27:42 Non Self-Branded Businesses
– Marketing Budgets – Learn EdgeRank
28:27 Facebook Page Notification Feature Coming Soon
32:10 Is there still benefit in FB Pages?
33:45 Now you know what to make of this FB viral message
Do you use a Facebook business page? How have these changes impacted you?
~ Kim ~
Simple Tech Tips For Marketing
I hope you’ve enjoyed these updates. Let me know if you know of any news that should be included in the next one!
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