Facebook Reach Drop, New FB Group Feature, FanPageFriday, and Dozens Of New FB Beta Features!

November 16, 2012 · 17 comments

in Business News, Facebook, Podcast

Facebook Reach Drop, New FB Group Feature, FanPageFriday, and Dozens Of New FB Beta Features!

Social Marketing News

Your source for news your business can use!   

 Facebook has been all over the news again this week… with interesting stuff going on nearly every day! 

 Here’s what you need to know… 


(I just saw that some of the callouts in the video are amiss… no clue what happened there!)

00:05      New Office 
00:50      FanPageFriday Event  (and this week’s link to participate)
01:10       Struggling with Fan Pages
01:32       Fan Page Fear Factor
02:14      “Get Notifications” Feature for Pages
04:11      Facebook Mobile Gets Share Buttons
05:05     Facebook Groups Pinned Posts
06:21      Facebook’s Response To Falling Reach…
07:11      TechCrunch Article About Reach Drop
08:11      Zero Cost Ad Strategy 

 I look forward to hearing your thoughts! 

~ Kim ~
Simple Tech Tips For Marketing 

I hope you’ve enjoyed these updates. Let me know if you know of any news that should be included in the next one!

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{ 17 comments… read them below or add one }

Beth Hewitt November 16, 2012 at 4:22 pm

Hi Kim,

Love the Facebook round-up busy week huh! I just spotted the new pin post ability in the groups this week. I think it’s really great and a great way to pin your groups rules, visions, key messages etc.

Thanks for the lowdown!

To Your Success,

Beth :)
Beth Hewitt invites you to read…Lots of ideas on how to design a blogMy Profile


marquita herald November 16, 2012 at 5:51 pm

A lot of great information Kim. Re Pages Feed – I have no idea when it first popped up, or what is or isn’t included – but the feed is here! I just noticed it a couple of days ago. Facebook, always keeping us on our toes :-)
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Melanie Young November 16, 2012 at 8:37 pm

I have noticed a lot of these changes dealing with my FB page. What I am curious about is what software do you use to add the title to your videos?
Melanie Young invites you to read…Tasting is believing.My Profile


Sarah Arrow November 17, 2012 at 8:11 am

Thanks Kim, every time Facebook goes “quirky” you know there are changes coming, and this shows there have been a few changes.
I’m not switching page notifications on this year – too much for me at this moment, but ultimately they will be a good thing.
The FB groups just keep getting better and better :)
Sarah Arrow invites you to read…#Pinterest: the small biz marketing kitMy Profile


Leah November 17, 2012 at 2:14 pm

ah ha!
Yet another great one from the Oracle herself ;)

Thanks for keeping me in the loooop Kim


Celeste Smucker November 17, 2012 at 5:23 pm

Hi Kim, Informative as always..look forward to reviewing the fan page fear factor video…thanks for all you do and your willingness to share so freely..


Lydia Brown November 17, 2012 at 6:11 pm

Kim thank you for always keeping us uptodate about FB and making life a lot easier by simplifying what is need to adjust to new features.
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Clint Butler November 17, 2012 at 10:41 pm


You are always my go to expert for all things Facebook. As a group manager the new features that I like the best are the ability to Pin important posts. I also like the built in Insights within a couple of my groups.

I have to admit though that I have not been using my page as much as I should be. With Facebook changing the amount of natural impressions pages get, it almost doesn’t seem worth the time if you don’t have money to promote the posts.
Clint Butler invites you to read…Avon Review How To Create A Profitable Avon BusinessMy Profile


Jupiter Jim November 17, 2012 at 11:19 pm


wow! Great TV show! Great lighting and you obviously didn’t need a teleprompter, so you were smooth and easy to listen to. I am glad you spent a lot of time on what I think Mike Klingler calls zero-cost advertising. It’s important that people realize that the point of advertising is to make money, NOT simply to get more hits. Some of the financial rewards of advertising may not be as direct, but one must have some way to measure whether the extra money spent on FB Page advertising is, in fact, increasing the bottom line in their business!

Great Job!

~ Jupiter Jim
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Nile November 17, 2012 at 11:57 pm

This is probably why I have been having some Facebook issues this past week. No worries, I didn’t kill a computer… just did something else and came back later. I will have to go through some of the pages I am a part of to adjust notifications.
Nile invites you to read…How to Improve the Quality of Your Blog PostsMy Profile


Michael Shook November 18, 2012 at 10:01 am

I learn so many things about the world of social media from reading and watching your posts. I had seen a few posts in my feed about the get notifications feature but I had not seen a really good explanation of how it worked until now.

Thank you, Kim. :-) The beta features I kind of figure are just going to keep showing up every once in a while or maybe two or three times in a while, :-). I am looking forward to some of them making Facebook easier to use and enjoy.


Dr. Erica Goodstone November 19, 2012 at 11:12 am


Thank you for keeping us up-to-date and knowledgeable about the latest Facebook changes. I have forgotten to pin posts that I want more people to see so this has been a good reminder to do that. And that is good to know that people can now get notifications about posts on my pages.



Leslie Denning November 24, 2012 at 12:15 pm

Hi Kim. I love the way you link to the pages in your timeline here. It makes it so easy to learn more about what you are talking about and to go on to learn more. Your blog is such a treasure trove that it’s hard to know where to go first. Your tabs and video timeline helps me with my pinball syndrome. Thanks so much :)

All the best,
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Sadie-Michaela Harris November 24, 2012 at 4:37 pm

I have notice on top of the being about to pin 3 post to the top of groups it is now possible to have sub groups too… Have you seen that? Not played with that functionality, but seems it’s there for the using. Handy since people use groups along side memberships to all sorts of things online and off and subgroups and those may have different levels of memberships. Subgroups on FB can now work with those membership levels if desired. :)


Troy C November 24, 2012 at 4:52 pm

Kim This is great info, I never post your stuff but this one needs to be shared. thank you for the work you put into helping others! Troy.


Julia Spencer November 25, 2012 at 6:13 am

I’m not a very big fan or user of Facebook, but all these changes and novelties can really change my opinion, and can inspire me to use it more often

Julia Spencer’s recent post.. Facebook Portfolio Page: Excellent Way to Promote Your Art Works


Lexi November 27, 2012 at 10:35 pm

Social network like FB is really a big part in the SEO & online marketing!


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