FB Hashtags, Pinterest Analytics, Penguin v4, New FTC Rules and more!

March 21, 2013 · 35 comments

in News, Podcast

ask kim logoSocial Marketing News 
Update

Your source for news your business can use!   

Every social media site wanted to get in on the “make changes” action this week!

Here’s what you need to know… 

[leadplayer_vid id=”5149180DBD6C8″]

00:15     Would You Share This Please?
00:45    Facebook Getting HashTags
01:30     Keywords More Important Than Ever On Facebook
02:00    Pinterest Introduces Website Analytics
03:10    Google Beginner SEO Cheat Sheet
04:12     Penguin Update #4 Soon: “Merchant Quality Algorithm”
04:45     SEO In A Google Penguin World Ebook
06:17     Over Optimization Penalty
                       http://searchengineland.com/too-much-seo-google%E2%80%99s-working-on-an-%E2%80%9Cover-optimization%E2%80%9D-penalty-for-that-115627
07:01    SEOPressor Plugin
09:30    FTC Revised mandatory Disclosure Guidelines
                       Disclosing Tweets
                       “such disclosures must be clear and conspicuous and not tucked
                         away after a series of links or other distractions.

I look forward to hearing your thoughts! 

~ Kim ~
Simple Tech Tips For Marketing 

I hope you’ve enjoyed these updates. Let me know if you know of any news that should be included in the next one!

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34 comments
Dima Al Mahsiri
Dima Al Mahsiri

I am not sure about hashtags, I'm not used to it on Twitter, so how am I gonna use it on Facebook?!

Looks like all social media will become full of hashtags!

Leslie Edwards
Leslie Edwards

Promotion-wise I'm glad Facebook is finally going to implement hashtags. As a normal user though, it's going to be really annoying especially with those people who stuff hashtags as if they were writing a dictionary.

Nile
Nile

I am definitely like that hashtags will be implemented and put a commonality with Twitter. I always had a habit of hashtagging from the beginning. Holy moly... I made it a verb...lol

Farrell John Conejos
Farrell John Conejos

Hi Kim,

The video you posted is just full of information. Hats off for giving us these updates regarding the social media upgrades especially on Facebook and Pinterest's new Analytics. It seems to me that the social media platform is just getting bigger and bigger, and updates like this should always be constant. Thanks for updating us Kim.

chuck
chuck

As for merchant quality, a few months ago when they started charging for google feeds (or shopping) that did a great swipe at poor online user experience. They went after dupe content before but with product descriptions being uniform I can't see how they will go after those again. Any thoughts of what they are going to go after?

Kyle Nelson
Kyle Nelson

This was great Kim. I am looking forward to the Google update, hopefully I will get some new rankings. Im kind of 50/50 with hashtags. I think they are are used but it is a great way to see what is trending and could have a lot of potential of being able to blog on hot topics, which will hopefully help with rankings. Thanks for sharing the FTC guidelines. I am for sure giong to read up on that and make sure I am in line with the guidelines!

Julieanne van Zyl
Julieanne van Zyl

Thanks for keeping us up to date Kim, especially with the FTC rules. I think hashtags will work well on Facebook, and having an analysis from Pinterest is a good move also. Regarding the new google update, it must be really hard for online stores to do business with just SEO. A good friend of mine had a baby gift store which she sold a couple of years ago. She never used paid advertising and was making a better than good living from the store. The site ended up being number one for "baby gifts" which was a real challenge. Not sure how she would get on now, if she still owned it.

ken
ken

Thanks for such a great info.

Didn't know Google uses HashTags, just saw it in my G+.

Leslie Denning
Leslie Denning

Hi Kim. Thanks for all you do on your blog. I like the round-ups, and I will certainly share them with my followers. I like the way you have all the times and links under the video and all the resources right there. It's a great idea and makes it easy to keep up.

All the best,

Leslie

Alan Jenkin
Alan Jenkin

Thanks for an excellent video, Kim! This was a great help for me in keeping abreast of what's happening: the new FTC guidelines are particularly important. I'm still thinking about how to implement them!

Alan

Robert Koenig
Robert Koenig

Hashtags are quickly becoming an essential part of making your social media profiles accessible to search engines. Looks like the hashtags would help with graph search as well.

Sandra Barker
Sandra Barker

Nice video! There is really a lot of information here that I know I need to implement. I didn't know hash tags were so important for both FB and Google plus. Thank you for this great information. I've learned a lot from it. And I'm looking forward for more updates from you.

Evan
Evan

Kim, thats a lot for video) You have pretty cool ideas to the point. Was happy to see you in real) haha, I mean on video) Brave enough, not many bloggers are so cool as you are)

Marc Cobe
Marc Cobe

Good manual, can be useful to many new webmasters. Will refer to your page when I disclose this topic.

Patricia Gozlan
Patricia Gozlan

Thanks for this update Kim I did not know hash tags were so important for both FB and Google plus!Personally I like them, I know where to look for and what is of my interest.

As of when are these changes starting?

Jimmie Barber
Jimmie Barber

Thank you Kim, there is really a lot of information here that I know I need to impliment. I found the FTC disclousure guidlines helpful as I do want to stay up on changes going on, on the net. I will definitly go over the information and make the appropiate changes on my blog. Question though; do I need to have a whole seporate page for only this information? I have another blog and I know for security and privacy, I have one page dedicated to relaying this information to my readers. Thanks again Kim, wow! you really know your stuff!

twitter_DrErica
twitter_DrErica

Kimberly,

Thanks for explaining some of these details. I had received an email from Pinterest about their new analytics but I have not yet checked it out. Didn't know that FB will be adding hashtags. I really have never used them on Twitter. I appreciate your brief explanations for us.

Warmly,

Dr. Erica

Raena Lynn
Raena Lynn

Hi Kim,

I really like these updates. You save me so much time and I always feel like I'm in the know with all the news that is going on with Social Media and internet marketing. I wouldn't know about the hashtags without your updates...fast and easy to be on top of the trends. Thanks Kim!

Raena Lynn

Sarah Arrow
Sarah Arrow

I can't recall the last time I used a hashtag, but clearly others do and it's the way to search these days :). I had better go and take a lie down before I start #hashtagging #my #text #messages and #comments

Clare
Clare

Hi Kim,

Your video presentation is excellent. So much news. Glad that FB is catching up with hashtags. I have used them a lot on Twitter with great results. It has helped my traffic both to my Twitter page and to my website.

Also great for search. I love your input on SEO, especially ecommerce sites because I am building an ecommerce site. SEOpressor has been recommended for me several times, I think it will help me with my blogging process.

Thanks for FTC updates - I am not sure I understand all this but I am off to read the PDF.

Clare

Lydia Brown
Lydia Brown

I look forward to being able to use hashtags on Facebook. This also will help remind me to use my keywords when posting content on FB. Sometimes I post with a message that I think will attract people to my add but I am not focused on keywords as I would be on my blog. Definitely going to review the FTC pdf. Thank you Kim for your continued updates.

Jupiter Jim
Jupiter Jim

Kimberly,

So glad that explained the SEO Pressor and the relationship to Yoast SEO. I have had clients say that they don't use SEOPressor because they use the Yoast and that didn't make any sense to me. I don't use SEOPressor because I am pretty good at remembering all the little things I need to do for each post, however, for new bloggers, it would look like something rather helpful. Also thanks for sharing the information about the FTC rules!

I appreciate you keeping up with all this stuff all the time!!!

~ Jupiter Jim

Dena-Lynn
Dena-Lynn

I'm excited about all of these changes - I can see how beneficial they will be for our businesses. Keywords, hashtags... it'll definitely serve us to make our posts more targeted than ever before.

Thanks for the update, Kim!

Dena Lynn

Shelley Alexander
Shelley Alexander

Hi Kim,

I am so glad you made this video with all the latest updates! I'm really excited by the new hashtags feature for FB and being able to have analytics from Pinterest since these sites are two of the most important ones to my business.

Thanks so much!

Best,

Shelley

Lesly Federici
Lesly Federici

Hey Kim,

Great info as usual.. I like the idea of the hash tags.. with Facebook's changes to the feeds, coming soon, marketing will get more challenging, so it sounds like the hash-tags will be helpful for marketers - do you think?

nick catricala
nick catricala

Kim,

as usual I have to say that thanks to you now I know even more of something that I would never know if was for you... THANKS again.

Having been introduced to the hashtags is great.. now have to figure out how can I use them haha :-)

Thanks again.

nickc

Sarupa Shah
Sarupa Shah

Wow I didn't know G+ used hashtags...not sure how I feel about them as are we not just becoming immune to them...if you look at twitter it can feel like a # joke #seethecraziesthashtagicancreate LOL ;)

Rosemary
Rosemary

Hi Kim,

Thank you very much for sharing your updates. The two I found of most interest was FTC mandatory disclosure which is important to know about. Also I always enjoy your tips and advice about SEO.

Take care Rosemary

Chery Schmidt
Chery Schmidt

Hi Kim You sure do know whats going on.. Naughty Behavior Love It Yes I do like the SEOPRESSOR I do like the upgraded model.. It has great features I to like it Thanks for all you do Kim WOW! Chery :)

Rishabh Misra
Rishabh Misra

So knowledgeable post about social sites thank you to sharing me this.

Aasma
Aasma

Great sharing Kim,

Wasn't aware that Facebook is also going to follow twitter and Google+ way but introducing hashtags.

babanature
babanature

Hello Kim,

Google bringing out the harsh tag just like tweeter? that'll be awesome but too awkward. Hmm... i wonder how to use the keyword on facebook.

the video really did pack enough and thanks for sharing such video. Thanks

Cherrie Bautista
Cherrie Bautista

Wow, that video was really packed with news, Kim! I can't imagine myself having the time to read everything you've covered in different articles, by the time I'm probably done, they wouldn't be relevant news anymore, lol.

I'm excited about the FB hashtags, though I'm a bit worried it could get overly used like in Twitter where the whole message is composed mostly of tags. The SEOPressor Plugin is something to look at. I was kinda hoping it's a replacement for the Wordpress SEO so I won't have to use another plugin, but you mentioned they work together. Thanks for providing the Google Cheat Sheet, it's a good checklist also for people like me who have been blogging for a while and could've forgotten some of these basics.

Laura
Laura

Hi, Cherrie! In my opinion you should stay updated with these things. You could read, let's say... 3 articles per day, starting with the new ones. So, if something will change, you will find out about it, and skip the old articles on the same theme.