FB Hashtags, Pinterest Analytics, Penguin v4, New FTC Rules and more!

March 21, 2013 · 35 comments

in News, Podcast

FB Hashtags, Pinterest Analytics, Penguin v4, New FTC Rules and more!

ask kim logoSocial Marketing News 

Your source for news your business can use!   

Every social media site wanted to get in on the “make changes” action this week!

Here’s what you need to know… 

[leadplayer_vid id="5149180DBD6C8"]

00:15     Would You Share This Please?
00:45    Facebook Getting HashTags
01:30     Keywords More Important Than Ever On Facebook
02:00    Pinterest Introduces Website Analytics
03:10    Google Beginner SEO Cheat Sheet
04:12     Penguin Update #4 Soon: “Merchant Quality Algorithm”
04:45     SEO In A Google Penguin World Ebook
06:17     Over Optimization Penalty
07:01    SEOPressor Plugin
09:30    FTC Revised mandatory Disclosure Guidelines
                       Disclosing Tweets
                       “such disclosures must be clear and conspicuous and not tucked
                         away after a series of links or other distractions.

I look forward to hearing your thoughts! 

~ Kim ~
Simple Tech Tips For Marketing 

I hope you’ve enjoyed these updates. Let me know if you know of any news that should be included in the next one!

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{ 35 comments… read them below or add one }

Cherrie Bautista March 21, 2013 at 1:59 pm

Wow, that video was really packed with news, Kim! I can’t imagine myself having the time to read everything you’ve covered in different articles, by the time I’m probably done, they wouldn’t be relevant news anymore, lol.

I’m excited about the FB hashtags, though I’m a bit worried it could get overly used like in Twitter where the whole message is composed mostly of tags. The SEOPressor Plugin is something to look at. I was kinda hoping it’s a replacement for the Wordpress SEO so I won’t have to use another plugin, but you mentioned they work together. Thanks for providing the Google Cheat Sheet, it’s a good checklist also for people like me who have been blogging for a while and could’ve forgotten some of these basics.
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Laura March 28, 2013 at 10:56 am

Hi, Cherrie! In my opinion you should stay updated with these things. You could read, let’s say… 3 articles per day, starting with the new ones. So, if something will change, you will find out about it, and skip the old articles on the same theme.


babanature March 21, 2013 at 9:13 pm

Hello Kim,
Google bringing out the harsh tag just like tweeter? that’ll be awesome but too awkward. Hmm… i wonder how to use the keyword on facebook.
the video really did pack enough and thanks for sharing such video. Thanks


Aasma March 22, 2013 at 1:58 am

Great sharing Kim,

Wasn’t aware that Facebook is also going to follow twitter and Google+ way but introducing hashtags.


Rishabh Misra March 22, 2013 at 5:18 am

So knowledgeable post about social sites thank you to sharing me this.
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Chery Schmidt March 22, 2013 at 9:51 pm

Hi Kim You sure do know whats going on.. Naughty Behavior Love It Yes I do like the SEOPRESSOR I do like the upgraded model.. It has great features I to like it Thanks for all you do Kim WOW! Chery :)


Rosemary March 23, 2013 at 3:48 am

Hi Kim,

Thank you very much for sharing your updates. The two I found of most interest was FTC mandatory disclosure which is important to know about. Also I always enjoy your tips and advice about SEO.

Take care Rosemary


Sarupa Shah March 23, 2013 at 6:54 am

Wow I didn’t know G+ used hashtags…not sure how I feel about them as are we not just becoming immune to them…if you look at twitter it can feel like a # joke #seethecraziesthashtagicancreate LOL ;)
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nick catricala March 23, 2013 at 12:38 pm

as usual I have to say that thanks to you now I know even more of something that I would never know if was for you… THANKS again.

Having been introduced to the hashtags is great.. now have to figure out how can I use them haha :-)

Thanks again.
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Lesly Federici March 23, 2013 at 9:24 pm

Hey Kim,
Great info as usual.. I like the idea of the hash tags.. with Facebook’s changes to the feeds, coming soon, marketing will get more challenging, so it sounds like the hash-tags will be helpful for marketers – do you think?


Shelley Alexander March 23, 2013 at 9:59 pm

Hi Kim,
I am so glad you made this video with all the latest updates! I’m really excited by the new hashtags feature for FB and being able to have analytics from Pinterest since these sites are two of the most important ones to my business.
Thanks so much!

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Dena-Lynn March 23, 2013 at 11:40 pm

I’m excited about all of these changes – I can see how beneficial they will be for our businesses. Keywords, hashtags… it’ll definitely serve us to make our posts more targeted than ever before.

Thanks for the update, Kim!

Dena Lynn


Jupiter Jim March 24, 2013 at 9:27 am


So glad that explained the SEO Pressor and the relationship to Yoast SEO. I have had clients say that they don’t use SEOPressor because they use the Yoast and that didn’t make any sense to me. I don’t use SEOPressor because I am pretty good at remembering all the little things I need to do for each post, however, for new bloggers, it would look like something rather helpful. Also thanks for sharing the information about the FTC rules!

I appreciate you keeping up with all this stuff all the time!!!

~ Jupiter Jim
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Lydia Brown March 24, 2013 at 11:13 am

I look forward to being able to use hashtags on Facebook. This also will help remind me to use my keywords when posting content on FB. Sometimes I post with a message that I think will attract people to my add but I am not focused on keywords as I would be on my blog. Definitely going to review the FTC pdf. Thank you Kim for your continued updates.
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Clare March 24, 2013 at 1:50 pm

Hi Kim,
Your video presentation is excellent. So much news. Glad that FB is catching up with hashtags. I have used them a lot on Twitter with great results. It has helped my traffic both to my Twitter page and to my website.
Also great for search. I love your input on SEO, especially ecommerce sites because I am building an ecommerce site. SEOpressor has been recommended for me several times, I think it will help me with my blogging process.

Thanks for FTC updates – I am not sure I understand all this but I am off to read the PDF.



Sarah Arrow March 24, 2013 at 3:46 pm

I can’t recall the last time I used a hashtag, but clearly others do and it’s the way to search these days :). I had better go and take a lie down before I start #hashtagging #my #text #messages and #comments
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Raena Lynn March 24, 2013 at 6:20 pm

Hi Kim,

I really like these updates. You save me so much time and I always feel like I’m in the know with all the news that is going on with Social Media and internet marketing. I wouldn’t know about the hashtags without your updates…fast and easy to be on top of the trends. Thanks Kim!

Raena Lynn


twitter_DrErica March 25, 2013 at 2:01 pm


Thanks for explaining some of these details. I had received an email from Pinterest about their new analytics but I have not yet checked it out. Didn’t know that FB will be adding hashtags. I really have never used them on Twitter. I appreciate your brief explanations for us.


Dr. Erica


Jimmie Barber March 25, 2013 at 10:54 pm

Thank you Kim, there is really a lot of information here that I know I need to impliment. I found the FTC disclousure guidlines helpful as I do want to stay up on changes going on, on the net. I will definitly go over the information and make the appropiate changes on my blog. Question though; do I need to have a whole seporate page for only this information? I have another blog and I know for security and privacy, I have one page dedicated to relaying this information to my readers. Thanks again Kim, wow! you really know your stuff!


Patricia Gozlan March 26, 2013 at 11:58 am

Thanks for this update Kim I did not know hash tags were so important for both FB and Google plus!Personally I like them, I know where to look for and what is of my interest.
As of when are these changes starting?


Marc Cobe March 26, 2013 at 1:23 pm

Good manual, can be useful to many new webmasters. Will refer to your page when I disclose this topic.


Evan March 27, 2013 at 4:39 am

Kim, thats a lot for video) You have pretty cool ideas to the point. Was happy to see you in real) haha, I mean on video) Brave enough, not many bloggers are so cool as you are)


Sandra Barker March 27, 2013 at 10:25 am

Nice video! There is really a lot of information here that I know I need to implement. I didn’t know hash tags were so important for both FB and Google plus. Thank you for this great information. I’ve learned a lot from it. And I’m looking forward for more updates from you.


Robert Koenig March 28, 2013 at 5:58 pm

Hashtags are quickly becoming an essential part of making your social media profiles accessible to search engines. Looks like the hashtags would help with graph search as well.


Alan Jenkin March 29, 2013 at 3:53 pm

Thanks for an excellent video, Kim! This was a great help for me in keeping abreast of what’s happening: the new FTC guidelines are particularly important. I’m still thinking about how to implement them!

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Leslie Denning March 29, 2013 at 7:54 pm

Hi Kim. Thanks for all you do on your blog. I like the round-ups, and I will certainly share them with my followers. I like the way you have all the times and links under the video and all the resources right there. It’s a great idea and makes it easy to keep up.

All the best,
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ken March 29, 2013 at 8:41 pm

Thanks for such a great info.

Didn’t know Google uses HashTags, just saw it in my G+.


Julieanne van Zyl March 31, 2013 at 2:34 am

Thanks for keeping us up to date Kim, especially with the FTC rules. I think hashtags will work well on Facebook, and having an analysis from Pinterest is a good move also. Regarding the new google update, it must be really hard for online stores to do business with just SEO. A good friend of mine had a baby gift store which she sold a couple of years ago. She never used paid advertising and was making a better than good living from the store. The site ended up being number one for “baby gifts” which was a real challenge. Not sure how she would get on now, if she still owned it.
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Kyle Nelson March 31, 2013 at 10:01 am

This was great Kim. I am looking forward to the Google update, hopefully I will get some new rankings. Im kind of 50/50 with hashtags. I think they are are used but it is a great way to see what is trending and could have a lot of potential of being able to blog on hot topics, which will hopefully help with rankings. Thanks for sharing the FTC guidelines. I am for sure giong to read up on that and make sure I am in line with the guidelines!


chuck April 1, 2013 at 9:08 am

As for merchant quality, a few months ago when they started charging for google feeds (or shopping) that did a great swipe at poor online user experience. They went after dupe content before but with product descriptions being uniform I can’t see how they will go after those again. Any thoughts of what they are going to go after?


Farrell John Conejos April 2, 2013 at 2:18 pm

Hi Kim,

The video you posted is just full of information. Hats off for giving us these updates regarding the social media upgrades especially on Facebook and Pinterest’s new Analytics. It seems to me that the social media platform is just getting bigger and bigger, and updates like this should always be constant. Thanks for updating us Kim.


Nile April 7, 2013 at 11:42 am

I am definitely like that hashtags will be implemented and put a commonality with Twitter. I always had a habit of hashtagging from the beginning. Holy moly… I made it a verb…lol


Leslie Edwards April 9, 2013 at 12:35 am

Promotion-wise I’m glad Facebook is finally going to implement hashtags. As a normal user though, it’s going to be really annoying especially with those people who stuff hashtags as if they were writing a dictionary.


Dima Al Mahsiri April 20, 2013 at 4:05 pm

I am not sure about hashtags, I’m not used to it on Twitter, so how am I gonna use it on Facebook?!
Looks like all social media will become full of hashtags!
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Anonymous May 28, 2013 at 4:08 am

I will definitly go over the information and make the appropiate changes on my blog.Thanks for add this.


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