Niche research is important. Too many business owners don’t achieve any degree of success simply because they started their business on a whim and didn’t do the necessary background research to make sure it was a choice that had the potential to profit.
Yes, I do believe your niche should be something you’re interested in. However, it also needs to support your efforts. Otherwise you’re simply building a website for the sake of building a website. Your content won’t reach the audience you want it to.
And that’s fine if you have no goals of actually profiting from your website or blog. However, if you do want to make some money, or maybe a lot of money, then research is essential.
Here are a few expert tips to help you get started:
#1 Long tail keywords.
When you’re researching potential niches, look beyond the basic one and two word phrases. Dogs or dog training is likely going to generate hundreds of thousands of searches and also hundreds of thousands of competitors.
It’s too broad and it’ll take you forever to find a potential profit here. Instead, search for a micro-niche long tail keyword phrase like, “Training your dog to skateboard.”
#2 Organize your information.
Create a system to keep the vast amount of information your research is likely to generate. And then follow your system. Here’s some tips on organizing your research.
#3 Use good tools.
In addition to brainstorming tools, make sure you invest your time and energy in good keyword, competition, and niche research tools. And for the record, there are some free tools that are good research tools too. Price does not necessarily determine quality.
For me personally, I depend on Market Samurai, which I took the time to learn, as my primary tool. However, I also make good use of the free Google Keyword Tool whenever I’m not at my personal computer.
#4 Trust your gut – just a bit.
You’ll often come to a point in your research where you have a few options that look equally profitable. This is when your gut instincts come into play. Don’t base your entire business on your instincts, always do the research, but ultimately let your intuition generate ideas and guide your final decision.
#5 Don’t procrastinate
You have the inspiration and the motivation right now to start a business. Don’t procrastinate. Tap into that passion and power and capitalize on it. Sure it might take days, weeks or even months to find your ideal niche. Perfectionism is another word for procrastination. Don’t give up and don’t delay. Money likes speed!
Start building your ideal online business right now – today! A profitable niche is just waiting for you to find it.
~ Kim ~
Simple Tech Tips For Marketing