How To Make A NoFollow Link In Your WordPress Blog Post

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wordpress logoTell GoogleBot
Not To Follow 
That Link!

So, we’ve discussed how “nofollow” type links are the ONLY links that Google will allow you to make when you are linking to sponsored links, advertisers, affiliate products and sponsored reviews etc.  Click here to read more about that

What does this nofollow and dofollow business mean? 

By default, if you make in your WordPress post editor, it’s going to be a dofollow link.   This is a link that flows SEO “link juice” from your site to their site. This is you telling GoogleBot that “yes this link is worthy and deserving of some of my SEO credit”. 

Google does not believe in assigning any SEO linkjuice to sponsored or incentivised links so they request us to make the links “nofollow” so that GoogleBot understands not to show them any additional SEO love simply because you linked to them. 

Well… okay… but how exactly do we make a link NoFollow?

There are three ways in total that we need to be aware of: (1) using the visual editor and a plugin to easily set the option, (2) adding a small bit of code to the link, and (3) making sure that our PrettyLink affiliate links are always nofollow. 

What I don’t suggest is using a plugin that makes ALL of your outgoing post links NoFollow by default. That actually defeats the purpose of link juice flow. Its protectionistic in a way that is greedy in behavior. We want to do this right and be a good neighbor. 

Let’s get started! 

1) Use The Visual Editor & TinyMCE Advanced

      Install the “TinyMCE Advanced” plugin. (Replaces the outdated FCKeditor if you are using that get rid of it.)  I adore this plugin as it gives me more options in my visual editor for editing posts.  In the settings for TinyMCE Advanced” there is a red box of “advanced options” put a check mark in the one that says “Advanced Link Enabling” . It’s important to understand that this will replace the WordPress 3.1 Link Manager but unless you use it a lot you’ll probably be okay with that. 

     Now, when you are in your visual editor, and click the “insert/edit link” icon, your editor that comes up will look slightly different. Fill in the link URL and the target just like you always have before… then click over to the “Advanced” tab and set the “Relationship of Page to Target” to “No Follow” in the drop-down box. Click Insert and you’re done!

Screenshot of the Tiny MCE Advanced tab in the Insert Link Popup In WordPress

2) Add rel=”nofollow” to the link in the HTML tab

     There is actually no need to use a plugin if you’re willing to flip over to the visual editor and add something simple to your links.

Find your current link, which likely looks like this in the html tab:  

<a href=””>My Sponsored Product</a>

Now, we are going to add rel=”nofollow” into that link, like this:

< a href=”” rel=”nofollow”>My Sponsored Product</a>

That’s it! You’re done! 


3) Make PrettyLink affiliate links NoFollow

PrettyLink, and PrettyLink Pro which I absolutely adore, makes it easy to ensure that a link is always nofollow  even if we copy paste it and don’t make it nofollow manually.  

Simply go into your PrettyLink link editor – for any affiliate links, sponsored links, or incentivised links – and put a check mark in the “Nofollow This Link” box and click save! Done!

Three solutions… Pick the one that’s right for the job! 

 As you can see… when you know how to do it, it’s really easy to comply with Google’s request. 

This keeps Google happy, keeps more of your valuable linkjuice at home, and saves you from a whole host of trouble!

You do not need to (do not want to) no follow links that are un-sponsored and you are discussing with your readers unless those links point to “bad neighborhoods” (porn, casinos, gambling, adult health, etc)

~ Kim ~
Simple Tech Tips For Marketing 

PS: Keep in mind that no follow does not meet the requirements for FTC disclosure of sponsored, affiliated, or compensated links so you have to handle that in the things you write and the disclosures you add to your site.

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  1. says

    My wordpress blog have cutom ad pages or posts , and Im not posting default posts system, so I want to make some info posts just for my subscriber and I want no-follow that posts and Im sure this will help

  2. says

    Hi Kim, I was in a few conference calls the other week with some SEO guru’s and I learned no matter Do Follow or No follow Google will still at times pass page rank juice if they feel or determine the link is relevant and is quality. But the great part about No Follow is if the link is poor quality or non relevant then Google will ignore the link instead of penalizing us for say linking to unrelated sites or selling links.

    One thing I’ve found lately is this SEO stuff changes so much ii’s almost got me to the point where I don’t even care to learn or listen anymore. Either way you have a really great informative posts here that can help a lot of bloggers maintain more page rank on their blogs. I’m all for No Follow. let Google decide what deserves page rank and everything will work out.

    • says

      I’m pretty much the opposite. I’m HIGHLY pro-DoFollow and I only use NoFollow where it’s important. Yes, Google will chose to ignore them at times (actually, a fair bit of the time I’ve found) but it’s always important that we set up the flags correctly… while not stifling off the flow.
      Thanks Brian,
      PS: How’s the little one?

      • Olawale Daniel says

        Hi Kim, I prefer the TinyMCE plugin feature than all others because that plugin adds a lot of cool features to my video editor. That alone makes blogging cool for me :)

        But the other option are cool, especially the manual code.

  3. says

    I have used WP External Links plugin to implement nofollow links on my blogroll. As I understand, this tag is primarily for Google rankings. Wouldn’t it be considered as a valid link in bing and yahoo searches?

  4. says

    I’ve used Pretty Link Pro for a long time now and I just love it. I even use it to track links within my blog – for example to see if visitors are clicking on an image I have in my sidebar promoting my books page, or visiting my resources page, etc.

  5. says

    i also believe and heard that no follow links are also getting some benefit. it is important that your link building looks natural rather than it is a do follow or not.

  6. says

    Thanks for this article Kim, I have not known about dofollow and nofollow and will have to read your post again to understand more.

    I didn’t know what the nofollow option in PrettyLink was and have never used it.

    I’m not doing any affiliate marketing anymore (not adding new products/services to promote) but are offering others to put image/banner-ads on my site, so I think option 2 which you described in your post is for me then.

    I assume anyway; this nofollow dofollow stuff is something I have to learn more about.

  7. says

    Hey Kim Castleberry . after reading your article thanks for that its nice post. but tell me one think some blogger are comment our blog because they need do follow backlink on our post. if they found no follow link. then why blogger comment on out blog. some blogger commented because they need some kind of info. is there any Effect on our blog when you use no follow link. waiting for reply .

    • says

      Actually many blogs have nofollow comment systems and still generate comments. You have to remember that bloggers must also have nofollow as well as dofollow backlinks or Google will flag their backlink portfolio as suspicious. Another thing to remember is that not all blogs actually cater to other bloggers. BLogs about blogging are one of the only very inbred niches.

  8. says

    Hmmm…I also wanted to NoFollow My Links In The Post…I also wanted my Affiliate links To BE turned NoFOllow..SO This Post Really Helped me.

  9. says

    Thanks for the engrossing read, this definitely placed a lot of things in perspective for me in terms of no follow and do follow links. These plugins are awesome and I will definitely give them shot soon.

  10. says

    Hello Kim,

    well as much I know about nofollow and dofollow mean for a Business so…nofollow is link which isn’t catched by Google as well as Google doesn’t give value to nofollow & its but dofollow is link which is catched by Google. This is really wonderful direction to make a nofollow link in wordpress

  11. says

    I was just reading your post com/google-seo-paid-links-vs-ads and clicked through to read this one afterwards. This is something that people always ask about and I’m so grateful whenever you’ve made a super overview with nothing left to guess. Bookmarking this and sharing too!

  12. Blogron says

    Why doing so much hard work. just go to the HTML editro and add rel=”nofollow” before the closing tag of a link. It should be no followed by now.

    Though your method will help the beginners who do not know html.

  13. says

    Hi Kim,
    thank you for this very helpful post.

    To make sure I understand this right, if I add a link, say to a coconut oil on amazon that is an affiliate link then it would be good to make that a ‘no follow’ link?

    I appreciate that you made me aware of this!

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