I bet when you read blog post after blog post, you have that familiar feeling in your mind. Like you already know all that.
But let’s imagine you are a small business owner who is running the business for 20 years with great success and just yesterday you found out you should have a website.
You ask around, contact a few companies and get a site building quote. $5.000 for a 5 page website, customized e-mail and a logo (not kidding you on this one).
You have no clue how much is it really worth but you sure know you can’t do it yourself, so you decide to pay that money and get it over with. NO! STOP!
Site building and blogging is so easy today (when it comes to creating a website) that you should at least give it a try. And that is where Joanna Vaiou comes in.
She wrote a book “11 Steps to Your Online Marketing Success” that teaches you exactly that. How to build a site if you have no clue what you are doing.
This 61 page book is a great introductory to the world of online marketing if you are a newbie and need someone to outline the first steps for you.
Some of my favorite things
- Making it as easy as it gets.
- Introduction to site flipping.
- Personal experience with things she talks about.
I like that she has that motivational feel going through the book, with some really neat tips and self confidence building ideas.
If I was a small business owner or a beginner who wanted to give it a go when it comes to the online world, I would like to run into this book.
The things I didn’t like
I would maybe change “I didn’t like” into “I missed”. Jo mentions everything you might need in your online pursue of wealth, from PPC advertising to press releases. But with all the info mentioned in the book, it should have way more than 61 page.
Instead of just touching all the important online marketing fields, she should have explained all of them in more detail, or just focus on few with more in depth description and tips.
However, I am not the target market she has in mind, so this is not going to be a big issue with the beginners.
They actually might appreciate the variety of ideas she presents and then learn more about each idea on her blog, somewhere else, or just wait for additional books she plans to write.
My favorite paragraph
This has to be one of the best things I have read in a book in a while. It is related to negative criticism. We know how much of that we encounter, even when there are no grounds for it:
“Use the negative criticism to spot if there is an actual necessity for you to improve something in your business and it does not come from irrelevant people that simply want to put you down because they don’t have a life on their own.”
Do I recommend reading this book? Yes, if you are a beginner, which is what I think Jo’s target customer is. Go and get the Online Marketing Plan (not an affiliate link).
Before you make a comment, here is something for you. An e-book giveaway!
Joanna was kind enough to let me give away 5 copies of her book to you.
How do you enter the giveaway?
Retweet this post and add these three hashtags to the tweet (just copy and paste in the RT):
#win #giveaway #JVebook
Only tweets with these three hashtags will enter the giveaway. The contest starts now and ends in 48 hrs (June 16th, 07 AM EST). I will randomly draw 5 winners and inform them via Twitter.
Note: this is a paid review of Jo’s book but the post is my own opinion about it.