The Tools You Want
For The Leads You Need!
Whether you call them optins, or leads, or subscribers… the simple answer is that you want more of them!
When it comes to content marketing/social media marketing today, we often capture leads from three mechanisms…
Today we’ve got some news in the latter category….
Regardless of what you call them, this is one of the biggest categories of premium themes/plugins available for marketers today.
It seems like every day, something new and improved comes out.
I’ve bought my share of CRAP in this category and grown weary of chasing the “next big thing” from the WarriorForum or ClickBank.
You will waste TONS of time if you try to always chase that next big thing. And you will waste TONS of money when most of them turn out to be unsupported crapware.
The best advice I can give you is to buy a solid utility, from a solid company, that is going to be actively developed, and won’t leave you high and dry.
Bonus points if you remember that you don’t always need the most badass utility (and associated headaches) to get the job done.
My Top Picks?
Version 2.0 is launching soon of this industry leading squeeze page WordPress theme and so far the beta test reports are good news. This theme has a big learning curve but also a ton of functionality. Good support team, historically good documentation, good stability, and a financially sound company that isn’t going to vanish tomorrow on you. (I’m personally looking forward to this launch and the chance to upgrade my copy of OP!)
If you want to be “edgy” and have dozens of bells and whistles, this is probably the dream WordPress theme for you. Mark Dulisse sometimes leaves something to be desired with support though so if you get in a bind you may be on your own. Documentation is usually good enough. A financially sound company that isn’t going anywhere. Lots of cool toys and functionality but definitely not for the novice. Version 2.0 is launching later today.
Want to produce high quality, fast, high converting squeeze pages, in only a few clicks, without slogging through OptimizePress? Chances are, that LeadPages is the solution you’re looking for! They’re an amazing service, on a robust cloud host, that even the biggest launch won’t cause to crash! This is actually not a plugin but they have a plugin that works along side it to let you tie it into your main funnels. Very high quality solution.
WP Optins 2.0
Sometimes you just need a simple WordPress plugin that’s going to let you easily add squeeze pages/optin pages to your existing WordPress blog. Good functionality without a lot of hooplah. This does not have a ton of fancy features but it works well, is stable, is super easy to use, and is highly affordable. I was unimpressed with developer support on this one, so I actually now resell this plugin so that I can deal with this developer on your behalf and make sure you get supported the right way. Learn more here.
Honorable Mention: InstaBuilder & InstaMember
If you already have IB, you may already have what you need. While I wouldn’t rush out to buy it, it’s not a bad theme. However, there are better themes from several angles so if you’re buying I’d pass this over in favor of one of the three above.
The “big brother” to IB is the new InstaMember and I simply have not done enough testing on this Warrior Forum product to say for sure what it’s long term viability is. I wouldn’t fault it though so if you’re using it, it’s probably a good enough place to be. InstaMember is re-launching soon.
Hopefully this helps you understand what’s available, what you already own, what’s coming soon and where it fits in your “should buy” list!
I’m personally incredibly excited to get my hands on OptimizePress 2.0 (but I also use WP Optins on a lot of sites for pure ease of use).
Got questions? Drop them in the comments below!
Hope this helps!
~ Kim ~
Simple Tech Tips For Marketing