Patreon enables fans to give ongoing support to their favorite creators.
Rather than providing only a single round of funding, like Kickstarter, Patreon is designed for those of us who create content on an ongoing routine basis!
Patreon works for all types of creators:
- Web Comics
- Writers & Bloggers
- Indie Gamers
- Video Producers
- Any creator who wants to share their work!
Check it out at: https://www.patreon.com/about
As you can see, these are the creators who have been missing out on the big funding rounds on Kickstarter simply because they benefit more from ongoing support rather than support for a singular launch.
What Is Patreon?
Pretty cool, right?
An Introduction To Patreon
For this, I’m going to turn the stage over to Steve Dotto (for the next two videos). Steve is responsible for teaching me the majority of what I learned about Patreon after I started to see all of my podcaster friends jumping onto the platform.
“The Patreon model […], says that, if you value my content, if you want me to continue producing content, then [you] are willing to provide a small amount of money , like a subscription, on an ongoing basis.
Now the beauty of this, and the magic of this, is that it means that people like me can then produce content that is just interesting and valuable as opposed to is valuable monetarily.” -Steve Dotto
Some Examples of Patreon Campaigns
* https://www.patreon.com/dottotech (I definitely can’t leave Steve out!)
* https://www.patreon.com/cdarklock (A colleague of mine)
* https://www.patreon.com/featured (home of many other great examples!)
Growing A Thriving Patreon Community
Steve does an excellent job of walking you through the nuances of the platform!
Mistakes & Considerations
Most of the mistakes you can make with Patreon are hinged on not planning well enough.
However, I also want to caution you against setting up more than one Patreon campaign at a time. You’re going to find yourself overwhelmed if you do. The Podcast Answer Man recently took two of his three Patreon campaigns offline to better focus on the project that was best matched to using Patreon as its funding platform.
You also need to think long and hard about your variety of content creation style. Is it episodic (serial) or simply an ongoing flow that has no easy lines of division?
What I’m Doing
In my case, my work is NOT episodic and so I remained justified in “owning the race course” because I already have tools to make it happen. That doesn’t mean I’ve skipped over Patreon though.
I’m offering Patreon as an ALTERNATIVE funding platform for those who want to contribute but wish to have an additional layer of “buffer” between them and I.
At the time of writing this post, I currently have $30/month contributed via the direct route and $40/month contributed via the Patreon route. The imbalance is mostly because I initially launched only on Patreon and then changed my mind.
Thank you to Norma Rickman, Adam Warner, Barbara OToole, Nile Flores, Hagar Kelly, Jim Landers, and Tracey Keefer for their support. <3
As you add your contribution, that number is going to go up!
What Do You Think?
I hope you’ve enjoyed this tour of the Patreon platform. It’s really a very enjoyable tool that makes techy things quite easy while providing a layer of trust for fans of yours who may already be supporting artists there.
Do you see this as being something that could fit into your business?
Do you have a Patreon campaign? Be sure to include your link and a description when you leave me a comment below!
~ Kim ~
Smart Tech For Smart Marketers