Penguin 2.0 Hit Hard!
A week ago, Google introduced version 2.0 of their Penguin algorithm updates.
I honestly did not expect to see much consequence from this update, so the massive downward turn of traffic on this blog caught me by surprise.
(I noticed it when I noticed that my subscribers-per-day number had dropped off.)
Many quality blogs have been affected by (and recovered from) prior algorithm updates so I knew my time would arrive eventually! ;)
First, let’s have a look at the week-over-week view BEFORE the changes:
But what about the week-over-week AFTER Penguin 2.0?
Here’s the painful damage:
That is the charming sound of one’s traffic dropping by about 40-45% in one roll of the dice!
So lets take a peek in Google Webmaster Tools…
Yup, big drop in search impressions since the algo update.
Interestingly enough, no warnings, alerts or notices of why a penalty was applied.
So lets have a look at what Alexa has to say….
The leading theory in most of these cases is due to too much exact match anchor text. But the problem in that is that most of my anchor text is linked to either my name or blog name and coming from other bloggers and there isn’t much I can do about that.
I’ll be having some advanced SEO reports run this week so that I can delve deeper into the numbers and have a look at where the hits actually happened.
Stay tuned as I dust off and dig into this mess!
~ Kim ~
Simple Tech Tips For Marketing
PS: Some of this dip appears to still be related to having a large number of pages deindexed due to server stability issues between May 12th and 20th. So in my case, there are multiple factors in play here. (Ever feel like you’re just having a bad month? LOL)