SEO Update: Penguin 2.0
Arrived: May 22nd 2013
The most recent Google SEO algorithm change arrived about a week ago.
Here’s what we’ve learned so far about Penguin 2.0:
– Changes in ranking were smaller than during Penguin 1.0
– Few sites were deindexed (comparatively) as a result
– Sites abusing 301 redirects to point multiple ranking domains to one central site no longer get as much benefit for doing so
– Some of the EMD (exact match domains) have made small recoveries in ranking
– Additional pressure on some domains to diversify anchor text
– Most sites that were impacted (including some small businesses) were caused by less backlinks “counting” in their favor.
Google claimed that Penguin 2.0 impacted about 2.3% of US/English queries.
Like most algorithm updates, there is some evidence that a few sites were hit surprisingly hard that likely should not have been. As is the case in most algo updates, it is likely that Google will tweak this over the next couple weeks.
Unlike Penguin 1.0, Google did not provide a form to report to Google if you may have been unfairly hit.
It remains incredibly important to focus on building high quality permanent backlinks and to do so with the aid of a pro team rather than a shoddy cut-rate shop.
Do it right and you won’t have trouble most of the time. Links from low grade sites can actively hurt you. There remains a strong incentive to gain “editorial” backlinks through guest blogging.
How did your site fair with the Penguin 2.0 changes?
~ Kim ~
Simple Tech Tips For Marketing
PS: Want to see what Penguin 2.0 did here on Just-Ask-Kim.com? Click here.