As one of the top social websites on the web, Pinterest has become one of Google’s favorite new forms of link food.
What’s the best way to capitalize on this? Even if you don’t have any images of your own, you can easily leverage creative commons to create your own curated images (images you’ve modified to make them original, like memes) for solid SEO boosts.
What Kind of Images to Use or Create
The most effective method is to snag several interesting or funny images that have sharable qualities.
It doesn’t really matter how relevant they are to your website, although if your Pinterest account (or any other social media account) has industry-specific followers it’s beneficial to target your selections to the eyes that’ll see your pins.
Shares from colleagues in your industry have a higher likelihood of getting repins or shared on other social platforms as well.
Let’s assume that you review products for new or expecting mothers and your blog’s Pinterest followers reflect that. You can use existing images for products you’ve reviewed, your own images (even if they’re less related), or you can cruise over to Creative Commons and find pictures that have share-worthy qualities. Do credit the image source in the pin description if it’s not your own.
If your blog only reviews products, try creating additional boards with broader scopes like “Great Family Travel Desinations” or “Easy Meals for Children.” A broader range of boards encourages more engagement and can make this more enjoyable.
Save your images with a descriptive title, like adorable-baby-hat.jpg; you don’t want to stuff the image name with keywords. Something like adjective-keyword is ideal, but don’t include keywords if it’s even close to a stretch, it’s simply not worth it. Once you have several of these images created on your computer, it’s time to upload them to your website.
The Right Way to Upload These Images
You don’t want to upload them directly to the media library in WordPress. Instead, use an FTP program like FileZilla to access your hosting and create a folder in the root called IMG.
This allows for cleaner URL structure and won’t clog your root domain or wp-content folder with images. If you already have images directly in WordPress you want to use, that’s fine too.
Creating the IMG folder streamlines the process if you’re going to pin a lot of images. Once you’ve uploaded everything, it’s important to identify which images are likely to just be repined and which ones will drive traffic to your website. Images that are likely to garner clicks should be put into posts or pages so the reader lands on something other than the raw image.
If you’re using a lot of images for this, don’t spend too much time over-analyzing which to include in posts. The easiest way to make a quick judgment call, think about whether someone is going to
- simply repin the image or
- take a vested interest and click-through to your website.
The pictures hosted in our IMG folder (not in posts) provide an inherent domain-level SEO benefit for your site when they’re repined. For the images in posts, you’ll get a solid number of easy nofollow links (they matter) to interior pages on your website.
On Titles and Descriptions
When you’re initially pining your images to your boards, you’ll want to make sure you take full advantage of titles and descriptions. Don’t worry about keywords in the titles unless it’s relevant. For descriptions–especially those that link to posts–write an engaging description that encourages site visits and use as many characters as you can, assuming you’re not compromising readability; a subtle call to action for a click-through works well too.
How is your blog using Pinterest for SEO or visibility? Share your experiences in the comments below.