Time for some analysis… About 15 days ago I posted on Google+ about my plan to publish a new blog post, every day from that day till New Year’s.
I have been successful in that but I’ve decided to give up on the idea. Sure, I said I will call myself a failure if I don’t do it, but it isn’t a question if I can do it, it is if I want to do it.
Posting every day wasn’t really that hard. I can do it until New Year’s and beyond. The more I wrote the more ideas I had. However, there are many other things that made me decide not to do it any more.
Why did I try this experiment?
We all know at least one blogger that says “You must blog daily to have a successful blog“. Which I never agreed with, but decided to try. My main goal wasn’t that, though. It was to try and form a more responsible me, since I am a terrible time organizer.
I had no plan in my mind as far as traffic or subscribers go. I just wanted to see if I can post every day for longer than a week (that is the limit I thought I won’t reach, but I proved myself wrong, lol).
Results of my experiment
- I posted 11 posts in previous 11 days (no posting on weekends).
The numbers below compare period Nov 4th – Nov 19th and Dec 4th – Dec 19th (data for Dec 19th is partial)
- Number of visits +31%
- Unique visitors +24%
- Pageviews +36%
- Pages/visit +4%
- Time on site +23 seconds
- Bounce rate -2.77% (the lower the better)
- New visits -5.37% (can be good and can be bad)
- New subscribers – first date range +28, second date range +61, 2.2 times increase
The traffic and subscribers went up. I think I can thank the fact that I had some giveaways going on, so the posts were shared on social media.
So why not post every day any more?
Sure, I am not lacking ideas. But I learned that time is the biggest factor in my life, when it comes to blogging.
When it comes to posting a new post, it was either “Let me post something short but useful” or “Let me drop everything and just write a long post”. I love writing long posts so this was a big thing for me. I also like writing in details.
In these 15 days, life got in the way so many times, although I did manage to follow the original plan. My hubby is between deployments, so I want to spend more time with him; I was supposed to take Roma to show for 6 days, I ended up sending her alone which really bothered me; I have more and more clients and I want to focus on them as much as I can; it is Christmas shopping time and our shopping trips take all day…
Besides life getting in the way, there are several reasons related to blogging itself, that I miss:
- I was short of time to network with my favorite bloggers on social media.
- I didn’t manage to keep up with reading my favorite blogs, not to mention leaving a comment on some of them.
- My inbox is full of unread newsletters I want to catch up with.
- I didn’t have time to properly promote any of the posts from this “challenge”.
The last thing is what got me thinking the most…
Which part of the stats taught me the most?
Obviously the numbers are pretty good. However, the one number that bothered me was the decrease in new visits. This means that I managed to attract less new people to the blog in the previous two weeks.
This can have two explanations:
- More visitors kept coming back after reading something good.
- I attracted less new visitors.
This is exactly the thing that made me realize I haven’t promoted my posts enough. When you post 2 or 3 times a week, you have enough time to promote the post and you also give enough time to people to catch up with your information.
If you are a subscriber of this blog and you took a 2 week vacation, only to come back and see there are 10 new posts here, you will click away or maybe read 2 or 3 posts with the best titles.
So when you post less, not only do you have more time to promote the posts, but you can actually do it on different venues and not just share it on a few social media sites and go on with writing the next post.
Posting less will let you go through your Google Reader, pick interesting posts to read to educate yourself and get new post ideas as well as leave a comment on few blogs to keep the networking going and attract new people to your blog. It is all connected.
What you may have missed
There are a few posts that I would love to mention, that may have gotten lost in this writing frenzy :) :
Posting every day will bring more traffic. It may increase your newsletter subscribers numbers, lower your bounce rate and make you more money. But it is not something I would recommend to single author blogs with nice amounts of social media and search engine traffic.
I am always in favor of writing better quality content (and letting people digest it) rather than writing more often. Except if you are actually a writer, then you can write 50 pages a day with no problem and just send them to be published to different venues.
This was a positive experience number wise. It also showed I can do something when I want to (which I kinda knew, lol). But it was too time consuming and inflexible for someone that enjoys social media and blog hopping as much as I do.
So, besides calling me a drop out ;) have you learned anything from my experiment? Have you ever done something like this?