Print or Digital Which Is Best
For Delivering Information Products?
As you’re creating or researching the information marketing process you’re likely to come across a bit of a controversy.
You see digital publishers think their way is best and print publishers think their way is best. Very few people sit on the fence with this topic.
So which really is best? Or better yet, which is best for your purposes?
Let’s take a look at print publication first.
Publishing Your Information Product
Some products lend themselves quite well to print. For example a comprehensive copywriting course could be delivered in a binder complete with a few DVDs or CDs of speakers or experts in the industry. The binder could include a year’s worth of lessons all designed to help someone become a professional copywriter.
There can be a benefit to the consumer to present the material in this manner. And it can give the perception of added value. Some people really like to have a tangible product in their hands.
However, the drawbacks to print materials are:
* You have to pay for the book or information product to be created.
* If you sell via means other than your website, you may need to look into hiring a distributor – which will cost you more money.
* You have to pay for shipping.
* Your customer doesn’t receive the product right away – they have to wait for delivery
Now you can and probably would pass the cost of distribution, fulfillment and delivery onto the customer. However, that can drastically increase the cost of your product and then you may be eliminating some prospects from becoming customers.
Creating Digital Information Products
From the marketer’s perspective there really are no drawbacks to selling your products as digital copies rather than tangible print copies.
It used to be that digital books had a lesser reputation. Anyone can write and publish an ebook. And while this is true, it’s also gained more respect as a viable and valuable medium. Many major publishing houses now have digital only books that they publish and sell.
More and more people are realizing the value to instant content.
And digital publishing is:
* Cheaper to create
* Cheaper to fulfill
* Easier to fulfill, all you need is an email address and a download link.
Before you decide one way or the other, spend some time thinking about who your audience is and what their needs are. If you’re still unsure, look into offering both options. Spend some time testing and tracking to see which type of products sells more. Then you’ll have a definitive answer about which is best for you – digital or print.
There are even neat companies today like Kunaki that can be integrated in your sales funnel and offer your visitor a physical (print-on-demand) copy after they have purchased the digital copy.
By the way, have you started writing your ebook yet? Be sure you check out Tiffany Dow’s “Building Your Ebook Empire” to learn how she built a highly successful ebook business and you can too!
~ Kim ~