Imagine this! You wrote this great e-book that will make a pile of money, you got the sales page written, but it all looks terrible online because you can’t get the design right.
The images are not aligned, they are all over the place. CSS is working against you and you are completely frustrated and on the verge of hiring a designer to fix it.
More money out of your pocket… and a lot of it.
Even if you are not selling anything, maybe just giving away a free e-book – you still want it to look nice and make people feel all warm and fuzzy downloading it.
Don’t you wish you could just do it all by yourself and not worry about it? I do. And I found a way :)
Let me start from the beginning:
What theme is your blog powered by?
Mine is Thesis. I am no designer or coder, but all the little CSS tweaks you see here, all the little functionalities… I did it myself. Something I did from scratch, something I copied from code sites.
The main thing is that it was easy to do.
But when I wanted to create a sales page for my e-book, I was in a bit of a problem. I had to add code to remove my header, sidebar and footer. Then I had to actually resize the page to make it look nice. I mean it was a pain in the neck and I lost several hours figuring stuff out.
I wish Thesis Product skin was available then. Well, it finally is and they launched it today.
It is one of those things you smile about when they are out. Because you know it will save you hours of time trying to code the perfect page. It will save you a lot of money you would spend hiring a designer. It will save you money on the images you would use on the page (the cool buttons and guarantees).
What is a Thesis skin anyway?
Thesis skin is a predesigned skin you upload to your WordPress blog (must have Thesis theme) to make your design look better than out-of-the-box Thesis. Skin doesn’t only style your blog but adds different elements, like note boxes (see the alert box at the bottom of the post).
It is a great way for technofobs to have a great looking blog that is at the same time SEO friendly (Thesis already is).
What about this Product Skin?
It is a skin that will make creating a sales/squeeze/landing page as easy as drag and drop!
You don’t believe me? Here is a video I made of creating one page from scratch. I prepared some “dummy” text and image links just to show you how easy it is.
Of course, this is something simple I would make. But there are many more options you can use to create perfect and, more important, converting sales pages.
Why do I like Thesis Product Skin?
Because it is as simple as it gets! It is drag and drop in the best sense possible.
Of course you need to prepare the text of the sales page, it won’t do that part for you :) but you saw how much it took me to build a sales page with dummy text and images.
Display your products or services
This is one of my favorite boxes. It fits 3 products, services, or what ever you are offering.
In the video above, you can see a three product example. Here is an example how you can display three different services you offer.
You don’t have anything to sell
That is OK too. You can use the page to give away a free book in exchange for an e-mail address. Add a few testimonials and I am sure your sign up rates will go crazy.
The skin is fully compatible with Aweber and Mailchimp and all you have to do is set it and forget it. When building the page, you just drag/drop the opt-in box, type the text if you want any and add one of the cool buttons!
So your page would be something like:
- title (using the title box)
- book image and short description (using the info box)
- opt in form (using the opt in box)
That is all you need to get the opt-in landing page! Of course, you can always add testimonials from your subscribers.
If you keep your list closed most of the time and open it for sign ups only a few hours a month, or any other amount of time, you can use the countdown option you saw in the video to tell people how long before you close the sign ups!
The awesome #1 – something extra
If you decide to buy the Product skin, you will also get a Silver skin with it, for free. That is $67 value, just for the Silver skin. Silver skin will make your blog look better instantly. It also has a lot of built in functions like author box, opt in forms and other.
The awesome #2 – the launch price
I love launch prices. They always make it possible for me to get a great product at a very low price.
When it comes to this skin, you are saving $50!
Yes, the full price will be $87 but if you buy now, you can get it for $37!!!
It is a great deal in my book. Update: the launch price is removed but there are often special discounts going on!
Why do I think you should use the skin?
Because it is all about the looks. I felt it on my own skin many times. You can have the best product in the world but if the presentation of it doesn’t look good, you won’t sell much of it.
People expect professional looks that will make them trust you as a professional and eventually buy from you.
Same goes for opt-in forms and pages. I tried and tested plain ones, designed ones, simple and clean ones, or cluttered ones. The best converting were the ones that looked clean and professional – just like the Product skin Pages.
Hop over there and check out the demo, I bet you will like it!
Update: I have switched from Thesis to Genesis, but I still recommend Thesis Awesome and this skin.