How to Research Hot Topics
in the eBook Marketplace
If you’re unsure about what type of topic gets sales, or downloads, there is a way that you can use the information in Kindle’s and the Nook’s marketplace to ensure that your topic is hot enough to be seen and sold.
Don’t be afraid of competition, if something is being sold, and you can do it better, differently, or less expensively then you should!
Let me show you how I use the Amazon Marketplace to investigate potentially hot topics!
Within your niche do a search on the topic or subject of the eBook you’d like to write or sell. Organize by bestsellers. What is the number one best seller in your genre, in this case you should organize by eBooks, your niche, and Kindle ONLY. Research what the bestselling author in your niche is doing. As you look at the best selling eBook, ask the following questions:
Do they have a well thought out cover, description, price point?
Do they offer anything outside their book(s) to readers?
What do the reviews say?
What is the buzz on the discussion forums?
Leave no stone unturned when you are researching this niche. You want to know what is out there and what and what it is working for the best selling eBook in that niche. From reading the comments, discussions, reviews and any internet buzz is there a void you can fill? Is there something you can do better or differently?
Can you offer an additional, complementary guide that has the same keywords, that will give further information on the topic at hand?
If so, you could end up having your offering bundled with the bestselling author. Perhaps you can offer something that would go with the bestselling book. Let’s suppose the bestselling book in your niche is about How To Start a Business From Home. Look inside the book, what’s in the table of contents. Is there a section of the book where you can create an entire book out of just one idea in that book?
Can you write a guide with legal forms, or a guide that offers complementary information for someone who would want that book, such as how to market your home business after you start it. Can you offer a more specific book for a specific home business? Get creative and come up with information that would complement the bestselling eBook within your niche. Maybe you want to write a guide to setting up your office but focusing only on technology and not the actual furniture.
When you read the discussions on the forums from customers what are they saying? Can you surmise what other types of eBooks they’d want to read? Take notes while you’re reading the comments so to help you with brainstorming. Write down anything and everything that comes to your mind. Nothing is too small or too outrageous for an eBook. In fact, the smaller you niche down your information, the more sales you’ll make, and the more you’ll attract your ideal client to your core business via your eBook offering.
~ Kim ~
Simple Tech Tips For Marketing
PS: Want to learn more about kindle publishing? Check out Kindle Revolutions.