Choosing the Right Niche
for You – Considerations
There really is a lot that can go into choosing a niche.
However many people become so focused on traffic and profits that they forget they’re building a business to fit their needs, not the other way around.
You don’t want to adapt your goals, personality, and definition of success to a niche.
That’d be like going to college and choosing to become a doctor because of the income potential even though you cannot stand the sight of blood! Laugh, but I know people who have made that costly mistake!
YOU – are the single most important consideration to keep in mind when choosing your niche.
1) What you can talk about, write about and wake up to every day. If you hate the topic then you’re not likely to push forward hard enough to succeed. You’re also not likely to survive through the lean times in the beginning.
2) How much time you have to devote to your business. If you have a full 40 hour work week to devote to your niche marketing business then it’s perfectly okay to choose a niche that has a bit of competition.
3) You’ll be able to devote the time and energy to create content and ultimately achieve success. If you have four hours a week, then consider choosing a niche that has very little competition.
4) What your ultimate goal is. Why are you interested in starting a niche marketing business? What are your goals? How will any potential niche help you achieve your goals?
5) What is your content personality? There are different types of content including audio, video and written. Some niches are easier to focus on with one type of content. Software tutorials for example would better fit a video content format than a written one.
Before you decide on any potential niche make sure it supports your business vision, personality and goals. If it doesn’t, then keep looking. It’s not the right niche for you.
The questions above should be answered before moving on to the second phase of niche selection where you sort out finding a niche with the right amount of profitability and that you will be able to compete in.
~ Kim ~
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