Dealing With The Impact
Of FeedBurner’s Problems
A website’s RSS feed plays a vital role in the ability of many tools and services that we use to get our message shared.
While no longer the vital player it was 5-8 years ago, RSS feeds are still an important element for a site.
RSS is symbolized by the big orange logo to the right and stands for “Really Simple Syndication”, which basically just means a way for other tools to import, read and utilize your stuff. You can learn more about RSS here.
Traditionally, we needed to use an external service to create a (complex) RSS feed for our content (if we did not want to code it by hand).
The most common RSS service today is Google’s Feedburner. However, our WordPress blogs now also produce their own built-in, pre-configured, RSS feed! You will find that feed at – or – http://yoururl.com/feed/rss/
Many of us have suspected that Feedburner may soon be on the chopping block of services that Google closes. The serious troubles that have afflicted Feedburner this week, including the upcoming deactivation of the API, are further signs that this service has issues.
If you use Feedburner, now is the time to consider a migration, rather than in six months when you might lose more subscribers than necessary.
There is an alternate service to Feedburner called Feedblitz which is a respectable company. However, unless you need the advanced tools that Feedblitz brings, my honest suggestion is to bring your data (feed) home. (I like a lot of what Feedblitz offers.)
If you need Feedblitz tools that’s fine but if not, your WordPress built in feed actually works very well and is in your control (rather than some third party).
It’s worth noting that at this time (to the best of my knowledge) Feedblitz can not add media tags (for podcasts) to your feed. However, a plugin such as Blubrry PowerPress (which I use) can let you host your podcast locally and have correctly structured media tags added to your feed.
Many bloggers who have set up blogs in the last year have actually not configured FeedBurner (I didn’t teach it in my last big WP coaching course) and it’s potentially to their advantage now! You really want this data – and these subscribers – in your own hands if it’s feasible to do so.
There are a couple plugins available, including a really high quality one, that can further develop your feed should you wish something a little better styled. Using a plugin like the mentioned one can really help to improve the shareability of your posts in your feed.
Who are you using for your RSS Feed Provider?
~ Kim ~
Simple Tech Tips For Marketing
Related Posts By Other Bloggers:
1. FeedBurner Shutting Down?
2. FeedBurner Signs Off Twitter. Now What? Is FeedBurner Going Away? Do Not Wait to Find Out!
2. Is FeedBurner about to be closed by Google?
3. FeedBurner Officially Not Listening Any More
5. Is It Time To Let FeedBurner Burn?
6. FeedBurner To FeedBlitz Migration Guide
7. How I Made The Switch (Away From FeedBurner)
8. I Moved Away From FeedBurner
9. Why, How, and When To Quit FeedBurner