After you put all that work into curating awesome content into your Scoop.it boards, one way to leverage the content is by exporting an email newsletter template!
If you’re a MailChimp user you can directly connect the two… or just simply export the HTML and put it into your ESP (email service provider)’s autoresponder newsletter field that takes HTML.
First, go into your topic. You need to be within an individual Scoop.it topic/board in order to find the right menu.
For example: http://www.scoop.it/t/socialmediamktg/
Second, in the grey menu bar, you will see a “More” option. Selecting that opens a drop-down menu and you will find “Create Newsletter”.
This is also found at: http://www.scoop.it/t/YourTopicURL/exportByEmail
Select the number of posts to export: 4, 6, 8, 10, 16, 20 or 24
Select if you want the Twitter/FB/LinkedIn share buttons to be embedded below each item.
Then either connect your account to MailChimp OR select to download the file OR select to have the file emailed to yourself.
As I’m not a MailChimp user (they disallow affiliate marketers) I went the other route. (MailChimp users, click here, for the official tutorial which is just slightly out of date at this time.)
I first emailed it to myself – but rather than emailing me an HTML file they emailed me the newsletter. That was a lot less than helpful as it can’t be sent to my list like that.
So I clicked “Download as Zip File”.
I unzipped the zip and there was my lovely little HTML file.
While you do not need to edit it at all, I opened mine in Dreamweaver (or any HTML editor) and made a few minor tweaks.
One of the things I did was to manually alter all the Twitter share buttons to include my Twitter ID. This is a very time consuming task and I’m not sure I’ll always take the time to do it. ScoopIt really should fix that issue.
The other thing I did was to clean up some of the descriptions. Just minor little stuff to create a slightly cleaner look with more emphasis on my personal commentary.
From there you can do anything with this HTML file!
You could share it on your blog if you wanted to (but you will have to manually decrease it’s width which is not easy) … or, as I did, drop it into the HTML source code box of my autoresponder provider and send it as a newsletter!
Take the HTML, drop it in your autoresponder provider, and you have a very nice looking broadcast email that shows off all of the work you have done this month!
Things I’d like to see improved:
- Get my twitter URL into those tweet buttons
- Make the design mobile responsive
- Give the ability to specify an output width
Newsletter options used to be exclusively for paid Scoop.it members but you can now export, each topic, once a month, for free. (Because you only get one, be sure your settings are right before clicking export!) Newsletter pricing details here.
If you’re using Scoop.it to build your brand authority this is a really useful way to leverage this work into another media format!
~ Kim ~
Simple Tech Tips For Marketing
PS: If you’re not already receiving my newsletter, you should sign up here, because I share LOT of cool tips and information that are exclusive for readers and can’t be found on the blog!