Get Extra Mileage
From Your Email Newsletter
Most business owners already realize the value of sending an email newsletter to their subscribers, but sending some of the same newsletter to your social media connections can also be a great way to get your news out to everyone. The more people who read and respond to your newsletters the better.
While not appropriate for all the content you send to your list, getting certain newsletter messages out into the social space can be a great use of your time and content creating abilities!
This might seem complicated but fortunately there are a number of tools you can choose from to automate emails via your social media followers.
Some people do not sign up for email newsletters no matter how many “freebies” you give out. Some subscribers will unsubscribe once they get the free thing, but they may still “like” you on FB. This way you have another way to get information to them that people seem to feel is less intrusive.
Below are a few tools that you may already have to automate sending newsletters to your social media followers.
* Aweber — This is a newsletter creation and distribution software based in the cloud. This means that you or your team can access the software from any location, from any computer, as long as you have an Internet connection and the right sign on and passwords. Using the software you can create newsletters that not only send to your email list, but also go automatically out to your social media audience. Simply check the appropriate boxes, and the rest is taken care of. (Aweber is my pick for a newsletter solution for most marketers.)
* iContact — Another newsletter creation and distribution software, also cloud-based, which you can use to create newsletters that go out to your email list, as well as Twitter and Facebook. You can use it to grow your “likes” and followers with various automation features. Like Aweber, you simply set up your preferences inside the system, and it’s done! They also offer a free 30 day trail.
* WordPress — A lot of people don’t realize this but you can create a newsletter as a blog post, and then a tool like Dlvr.it (FB/LI/Twitter) or RSS Graffiti (FB Only). The moment you publish the newsletter, it will send a link and a blub to your social media connections.
A Word of Caution:
Do not send every newsletter post out to social. Doing so removes any reason for someone to allow you to continue to get into their inbox. Your email list must have a USP (Unique Selling Proposition) beyond it’s opt-in freebie or you will lose readers quickly. Building a big list requires good care and feeding of your existing subscribers. Make sure your email subscribers are getting some awesome stuff from you that they can not receive any other way than through being subscribed.
~ Kim ~
Simple Tech Tips For Marketing
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