Does SEO freak you out? Do you cringe every time you hear you need to optimize your posts? I think it is time to analyze and explain why you should not go crazy when someone mentions SEO.
There is a sea of posts where people tell you that they don’t care about SEO (and they really don’t) and that they are doing just fine without it (which some really do).
But those arguments are not as black and white as they may sound.
Social media star situation
If you look at a big social media blog where the blog is author’s outlet for opinions about social media and he is a social media star, you may not see too much optimization on his part.
Well, he doesn’t have to write for keywords because he is a celebrity and every post he writes will be linked to from numerous blogs and shared on social sites like crazy.
So people will build a lot of links for him and he doesn’t have to worry too much about his SEO. He is an authority in his industry and in a handful of cases, this is enough.
Blog about blogging example
In this case, a blogger will write about all the things that interest other bloggers and use a SEO plugin that tells you if you included your keywords in all the right places. The blogger also says he/she is not doing SEO but ranks just fine.
Reality check. The fact that you didn’t do keyword research before writing a post, but use a plugin to place your main topic idea in all the right spots – is optimization. You may not have the perfect keyword on your hands but you are optimizing your post.
So should you SEO or not?
My answer is always YES.
Unless you are writing the blog for your mom, you probably want more eyes on it. To get more eyes on it, you have to bring traffic to your site.
You can choose to be active on Twitter and Facebook and bring traffic from there to your blog. But what about the 2 weeks you go on vacation. Or if you have a big project you are working on for a month and you are so busy you can not even log into your social media accounts.
No traffic for you then.
Same goes for blog commenting, for the most part. When you are active and commenting first on a post, you may get some traffic from it. But when you stop doing it, the traffic from those sources will slowly fade.
Unless you are using the tactics from 3 Untapped Methods for Developing an Unforgettable Blog and Brand.
Another way of getting constant traffic is paying for ads, but that can be pricey and unless you are selling something to get that invested money back, it will just drain your wallet.
This is where Search Engine Optimization comes in and why no one should freak out about it! Optimizing your posts gives you the opportunity to grab some of that free traffic.
Of course, doing a complete on page search engine optimization and then building links in order to rank your pages high on Google is even better because that means even more free traffic.
Who should optimize their posts
Everyone. Because what ever you write, if you want more eyes on your content, you need to get more traffic. And the cheapest way to do it is to optimize posts, rank them and let them sit there on the first page of Google and bring traffic all the time.
If your ultimate goal is to make money with your site, you simply must use SEO. In certain niches, you would be surprised how big of a difference simply including your keywords in the title of the post can make.
People are lazy. So use their laziness against them and optimize your posts to skip them all on Google and other search engines.
People don’t like to optimize because they think it is like “writing against humans”. But that is a misconception. There are many posts on this blog that are optimized, but you would never think they are.
It really isn’t hard to optimize for search engines while at the same time having human friendly content. Just hop over to any of the Copyblogger’s landing pages and you will see what I am talking about.
What made it even easier is that Google is going more and more for the experience, so making people happy and doing some basic SEO is going to be way more than some other bloggers do. That will give you a competitive edge ;)
SEO bottom line
Search engine optimization is not nuclear science. It is actually pretty easy. Optimize your posts when you write them, build some links and make sure the content is good so people share it.
But don’t avoid SEO and completely discard it. Being found in the search engines puts your content in front on many eyes and helps people find answers to their questions. Isn’t that why we are all here?
Are there any questions or ideas you would add to this?