SEO And Twitter
Don’t Have To Fight!
In a prior post, Sarah shared with you how you can optimize your SEO title for “SEO stuff” while still using a powerful Display title to engage your regular readers.
Now we need to take a closer look at how to optimize your post title to maximize the traffic you get from tweets. (This is in addition to ensuring that your twitter ID is in tweets leaving your blog.)
Be careful with long post titles when combined with using your name or your blog’s name as part of your SEO title.
Your SEO title is different from your display title if you are using an a good SEO plugin.
In the picture below, the -4 indicates that the last 4 characters exceed the space limitations and will be cropped off.
This tweet, even once sent out, will not be retweetable because of its length. Once you would add RT @JoeSmith to the front of it, the length would begin to crop into the URL and create nothing but a mess.
If you include your name/site name in your SEO title (nothing wrong with that!) then you have to be REALLY aware of the impact of long post titles.
Curious how it’s going to look? You can always test your tweet button while the post is in preview mode to see what the counter value says. While the main tweet window will not show the URL auto-shortened, it will give an accurate counter to let you know where you are at.
You want to see a POSITIVE number displayed. 20+ is optimal. Having only a few characters left hinders resharing. Being in the negative will actually create a tweet that is broken.
Ideally you want SEO titles no longer than 70 characters due to the way Google displays things. Some SEOs even prefer 65 characters. Titles longer than about 70 characters will not be displayed in full in the search results.
By default, your tweets are composed of your Display Title since WordPress will use that as a default if an SEO plugin is not in use. If you are using an SEO plugin such as (highly recommended) WordPress SEO by Yoast… then you will need to go into the plugin’s settings if you wish to adjust what is added (or not added) to together to make up the SEO Title.
Have you noticed differences in traffic, engagement or other results when twitter is not appropriately taken care of?
Happy Blogging and Merry Tweeting To You!
~ Kim ~