Since the last Google update, I get more and more SEO requests from people who just lost all of their rankings and are completely lost, with no idea what to do. Well, I don’t think anyone can completely guess what Google wants at the moment, we can see how some things are the same, some changed, but you can hardly pin point what exactly to do.
Bottom line, I guess the best you can do now is follow the old SEO rules, not over optimize your pages and make sure you write high quality content that will help your readers. Wait… you were supposed to do that form the beginning.
Anyway, if you are focusing on SEO a lot, you can use all the help you can get and that is where SEO PowerSuite comes in.
SEO PowerSuite is a software you install on your computer (works on Windows, Mac and Linux), consists of 4 separate tools and helps you with your SEO research and link building.
I will start with my least favorite of the 4, Link Assistant.
Link Assistant Review
The reason it is my least favorite is not the tool itself, it is how people are using it. And I have to stress it, don’t use it like a spammer, which seems a lot of people do!!!
Link Assistant helps you with link building. It will let you choose what kind of link building opportunities you want to look for and do the search for you:
Once you have the results, you can chose link building opportunities. Two opportunities that caught my eye were link exchanges and link submission forms.
Please, don’t do link exchanges and don’t use this tool’s email templates. I get at least 2 of those emails every single day telling me how my site is PR 3 and they linked to me from the PR 0 site to give me this amazing opportunity so I should link back. Really?
Link exchanges are an old SEO strategy that I don’t believe works one bit and can bring you more damage than benefit.
Link submission forms I mentioned, are pages a lot of bloggers add to their blogs with an open invitation to exchange links. You fill it out with your blog’s info, submit it, it gets added to a “links page” and usually you are expected to link to the blog as well. Link exchange again, just on a more voluntary basis, since you are “invited” to do it.
Another feature of this tool actually makes this whole process easier, it integrates a browser (so you can see the sites of potential link exchange partners) and mail client (so you can easily email them).
It also tracks the status of your link, so you will see if the link is posted, if it is correct, if you need to remind the person to do it and so on. To top it off, Link Assistant gives you reports on your link building results.
Rank Tracker Review
OK, I don’t even have to tell you much about this. We all know how important rankings in Google (and a few other major search engines) are and we are all after them. So what you need to know is how you rank and how you move up and down the search results page. That is all.
And that is exactly what Rank Tracker does. You can even set it up to automatically keep checking for rankings so every time you open the tool, you have fresh results.
I love this part of SEO PowerSuite.
SEO SpyGlass Review
I also loved SEO SpyGlass because it takes all the guess work from your competitors’ SEO.
All you have to do is put the URL of your competitor in the search box and you will get links going to his site with so many details it is crazy :) Details as PR of the page linking to him, anchor text and URL, how many links are going from that page in total, and much much more.
Going through all the links will show you how they are running their SEO (link building) strategy and let you simply copy it. Out of the links you will get after running the search, you can probably replicate at least 20%!
If you are not much into guest blogging for example (those are usually better quality links), you can choose to pick through forum links and just become active on one of the forums your competitors use. There are more options than this, though, I could write pages and pages about all the options in this tool.
It will take time to do it all, but having it all laid out like that, will save you time you would spend on wasting it on some useless tactics. So just dig in and pick those low hanging cherries to get your link building ball rolling.
Website Auditor Review
This is a great tool for both beginners and those a bit more experienced and here is why:
- Beginners can find all the points where they “mesed up” their on-page (and on-site) SEO, where they forgot to add the page description, or keywords or any other element that is important for on page optimization.
- Advanced users can easily find broken links, HTML code errors, non indexed pages, etc.
This tool will do a very deep analysis of your site and display every single item on it, the good and the bad. You never know what small thing you may have missed that will actually affect your rankings a lot after you fix it.
So if you are interested in this tool, you can even download it for free and see if it something you may like to use.
You can find the whole SEO PowerSuite (all 4 tools) or each tool separately on the developers site.
SEO isn’t dead and I don’t think it will ever be. It is only changing but general rules will always be the same – providing high quality content and making sure you tell the search engine what the page is about (without keyword stuffing). Tools like this one can help you save time and especially save money on hiring SEO gurus. So try it out and let me know what you think :)
Note: this is a paid review but the opinion is mine.