Let’s Ask Google!
We’ve talked a lot about the trouble with content theft, duplicate content and Google’s penalties for non-original content…
So the question gets asked… “
“When I change domains, how long should I leave the redirects in place?”
“If I get a new domain and want to 301 redirect www.old-domain.com to www.new-domain.com, how long do I have to keep the redirect up before I can start using the old domain for something else? Just until it has been crawled once? Jacob, Denmark”
Matt Cutts, Google’s SEO expert weighs in on our options….
That said… It’s important to note that while that does handle the 301s, it does not make all of the backlinks that are “out there” stay pointing to the new domain if you take the 301 redirect away.
For example currently my original domain kimberly-castleberry.com redirects to just-ask-kim.com and has done so for about nine months. The reason I hesitate to take the domain into another use (and remove the 301 is that the original domain has about a thousand backlinks that will no longer be passed to the current domain and “losing” that link juice for just-ask-kim.com will likely negatively impact my Page Rank and SEO/SERP.
It took me over half a year to recover form several weeks of migration to the new domain with 301s that were not originally correctly set up. Even though I had them they were not working right, and as such both domains took a penalty and it was all sorts of mess and my page rank fell to zero for both. I’m glad it’s starting to recover and so for now I will not be removing that domain just yet!
Hope you enjoyed this SEO tip and I’d love if you’d tell me if you’ve ever migrated from one domain to another, how you handled the redirects and if you eventually used the original domain name for a new purpose! Lets compare notes!
Thanks in advance for your comment and shares!
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