Google Author Markup
Solves “Who Wrote This”!
Google’s new author verification process is part of the recent major changes to SEO that you need to pay attention too!
Many people view Google+ and the +1 button as merely a social network and social proof button, because not everyone yet realizes that these are part of Google’s new strategy and that they will deeply impact SEO. Authorship is a big piece of that puzzle.
Matt Cutts, head of Google’s Web Spam (and thusly, SEO) team has already confirmed that the Google +1 button WILL impact SEO. And… while the +1 button may not yet connect to G+ (due to G+ being in beta) that will change in the near future.
One component of how it will work is by changes we make to our website telling Google+ that “me” as a content “author” is the same person that is in that particular Google profile. Did you catch that? Your Google+ profile gets connected to your site and your SEO!
Google expects to see each piece of content on your site link either directly or indirectly to your Google+ profile using the “me” and “author” relation tags. The Official Authorship Help Page is here.
Either way, this “me” and “author” stuff tells Google who you are and allows them to properly credit you for the post, to properly keep track of the social engagement you are building, give your content priority in the search results of those who have Circled you on Google+, and to (on popular posts) modify the rich snippet to display your G+ profile picture next to the post! Whew!
That’s a lot of work for two little tags!
And fortunately, while this takes some work to get set up, once it’s set up, you will not have to mess with it often.
People are visual identifiers primarily and they are substantially more likely to follow a link to something you’ve wrote if they recognize instantly it’s by you.
For a basic, straight forward setup, his post will get you going. Contact me if you would like to hire me to install this for you.
Here’s some related posts of interest:
- (Yoast.com) Highlighting WordPress authors in search
- (Yoast.com) rel=”author” and rel=”me” in WP and other platforms
- How to integrate Google Authorship to your WordPress Thesis blog
- Google Plus One Adding Authorship
- (Thesis) Link Author Name on Archives to Google Profile
- Google Authorship Markup Verification Tutorial For Bloggers
- Getting Your Thumbnail in Google Search Results
I will be creating a blog post on how to set this up as well but I really suggest you go ahead and get it done in the very near future rather than putting it off.
It would not surprise me but would prove interesting if this verification eventually became part of Google’s battle against stolen content.
If you’ve been wondering how Google intended to make G+ relevant to you – now you know!
Have you set up Google Authorship on your blog yet? Have you played around in the Google search results to see if you see any of your friends or those you have circled yet? I’m really excited about this!
I look forward to hearing your thoughts in the comments below. Thanks for the tweets… Facebook shares and of course.. plus ones!
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